NATIONAL RESTAURANT ASSOCIATION SHOWMAYCHICAGO

Restaurant Show booth staff who can sample like a pro.

The Restaurant Show is where foodservice buyers taste before they buy. Every sample is a sales conversation with an operator who orders by the case. We cast, train and run your booth crew so every conversation counts, and every shift is GPS-verified in Spark.

VENUEMcCormick Place
CROWDRestaurant operators, chains, distributors and foodservice buyers
CATEGORYFoodservice + restaurant
PROJECT INQUIRYLIVE · AVG REPLY 4H

Get a National Restaurant Association Show staffing quote

Just the basics: what you're launching, where and roughly when. No long forms. No qualification gauntlet.

Response
< 24 hours
Coverage
All 50 states
Owned
Veteran-owned · VOSB
>> TRADE SHOW PROOF
OpenAI DevDay // 87 ambassadorsClaude Code tour // 12 cities257,000+ vetted ambassadors5,000+ events48-hour rush
>> WHY NATIONAL RESTAURANT ASSOCIATION SHOW IS DIFFERENT

What your National Restaurant Association Show crew has to handle.

01 // THE CROWD

The crowd

Independent operators, chain buyers, distributors and broadliners, all shopping for menu and margin wins.

02 // FOOD HANDLING

Food handling

Sampling at a food show means food-handler certified staff, clean prep and portion control all day.

03 // MCCORMICK PLACE

McCormick Place

Union jurisdiction covers freight and some booth work, so brand staff stay in hosting, sampling and demo roles.

04 // BUYER MEETINGS

Buyer meetings

Chain buyers book meetings ahead. Staff keep the calendar moving while sampling walk-ups.

>> ROLES WE STAFF

The National Restaurant Association Show crew, role by role.

Cast from ambassadors who have already worked a verified shift, briefed on your product before they badge in.

  • 01Sampling ambassadors (food-handler certified)
  • 02Product specialists
  • 03Booth hosts
  • 04Buyer meeting coordinators
  • 05Lead capture
  • 06Team lead on site
>> BOOKING TIMELINE

Book about 10 weeks before the show for the best casting.

BOOK BY

about 10 weeks before the show

Lock casting for the best specialists. Rates rise as the show fills.

8 WEEKS OUT

Casting + badges

Names submitted for exhibitor badges. Roles confirmed per hall and shift.

4 WEEKS OUT

Product training

Hands-on training on your product and the qualifying script.

SHOW WEEK

On the floor

GPS check-in each morning, team lead on site, leads logged live.

NIGHTLY

Leads + recap

Leads exported from Spark each night. Full recap within hours of close.

>> QUESTIONS

National Restaurant Association Show staffing, answered.

Are your Restaurant Show sampling staff food-handler certified?

Yes. Certifications are checked in Spark before anyone can claim a sampling shift.

Can you staff a booth at McCormick Place?

Yes. Roles are scoped around McCormick Place labor rules, so venue labor handles freight while our crew hosts and samples.

Do you use local Chicago staff?

Yes. Local crews keep travel off the quote.

Can you help prep and plate samples?

Yes. Sampling crews handle prep, portioning and station resets.

< national restaurant association show fills early. casting doesn't wait >

Get your National Restaurant Association Show crew locked before the good ones are booked.