NRF Big Show booth staff at the Javits Center.
NRF buyers are retail executives with packed schedules. You get one pass by your booth, usually between two meetings. We cast, train and run your booth crew so every conversation counts, and every shift is GPS-verified in Spark.
Get a NRF Big Show staffing quote
Just the basics: what you're launching, where and roughly when. No long forms. No qualification gauntlet.
- Response
- < 24 hours
- Coverage
- All 50 states
- Owned
- Veteran-owned · VOSB
What your NRF Big Show crew has to handle.
The crowd
Retail executives, store operations leaders and technology buyers.
Javits logistics
Javits has its own labor and access rules, and winter weather in January slows load-in.
Meeting-driven
Most pipeline comes from booked meetings. Staff keep them on time and fill gaps with walk-ups.
Cold-weather ops
Staff arrive early and plan for coat check and security lines in the cold.
The NRF Big Show crew, role by role.
Cast from ambassadors who have already worked a verified shift, briefed on your product before they badge in.
- 01Booth hosts
- 02Meeting coordinators
- 03Demo specialists
- 04Lead capture
- 05Registration staff
- 06Team lead on site
Book by About 10 weeks before the show for the best casting.
About 10 weeks before the show
Lock casting for the best specialists. Rates rise as the show fills.
Casting + badges
Names submitted for exhibitor badges. Roles confirmed per hall and shift.
Product training
Hands-on training on your product and the qualifying script.
On the floor
GPS check-in each morning, team lead on site, leads logged live.
Leads + recap
Leads exported from Spark each night. Full recap within hours of close.
NRF Big Show staffing, answered.
Do you use local New York staff for NRF?
Yes. Local crews avoid peak January hotel rates and know Javits access.
Can your staff run retail tech demos at NRF?
Yes. Demo specialists are trained on your platform before the show.
Can staff manage our meeting schedule at NRF?
Yes. Meeting coordinators keep the calendar on time and log outcomes in Spark.
How are leads delivered after NRF?
Exported nightly from Spark to your CRM or as a CSV.