NATURAL PRODUCTS EXPO WESTMARCHANAHEIM

Expo West booth staff who sample like the buyer is watching.

Expo West is where retail buyers discover the next brand. Every sample is a sales call, and the buyer is often three booths away deciding. We cast, train and run your booth crew so every conversation counts, and every shift is GPS-verified in Spark.

VENUEAnaheim Convention Center
CROWDabout 65,000 attendees
CATEGORYNatural + organic CPG
PROJECT INQUIRYLIVE · AVG REPLY 4H

Get a Natural Products Expo West staffing quote

Just the basics: what you're launching, where and roughly when. No long forms. No qualification gauntlet.

Response
< 24 hours
Coverage
All 50 states
Owned
Veteran-owned · VOSB
>> TRADE SHOW PROOF
257,000+ vetted ambassadors5,000+ events48-hour rush
>> WHY NATURAL PRODUCTS EXPO WEST IS DIFFERENT

What your Natural Products Expo West crew has to handle.

01 // THE CROWD

The crowd

Retail buyers, distributors, brokers and investors, plus thousands of industry peers.

02 // SAMPLING RULES

Sampling rules

Food and beverage sampling has health department rules on handling and portion prep. Staff need food-handler certs.

03 // BUYER MEETINGS

Buyer meetings

The best booths book buyer meetings before the show. Staff keep the calendar moving during the show.

04 // HALL LAYOUT

Hall layout

Brands are spread across halls, the arena and hotel spaces. Traffic depends on location.

>> ROLES WE STAFF

The Natural Products Expo West crew, role by role.

Cast from ambassadors who have already worked a verified shift, briefed on your product before they badge in.

  • 01Sampling ambassadors (food-handler certified)
  • 02Booth hosts
  • 03Buyer meeting coordinators
  • 04Lead capture
  • 05Product specialists
  • 06Team lead on site
>> BOOKING TIMELINE

Book by About 10 weeks before the show for the best casting.

BOOK BY

About 10 weeks before the show

Lock casting for the best specialists. Rates rise as the show fills.

8 WEEKS OUT

Casting + badges

Names submitted for exhibitor badges. Roles confirmed per hall and shift.

4 WEEKS OUT

Product training

Hands-on training on your product and the qualifying script.

SHOW WEEK

On the floor

GPS check-in each morning, team lead on site, leads logged live.

NIGHTLY

Leads + recap

Leads exported from Spark each night. Full recap within hours of close.

>> QUESTIONS

Natural Products Expo West staffing, answered.

Are your Expo West sampling staff food-handler certified?

Yes. Certifications are checked in Spark before anyone can claim a sampling shift.

Can your staff tell a buyer from a visitor at Expo West?

Yes. Staff are trained on badge types and a short qualifying script so buyers reach your sales lead fast.

Can you help manage buyer meetings during the show?

Yes. Meeting coordinators run the booth calendar and log every meeting.

Do you ship and prep samples?

Yes. We can handle sample logistics, kitting and on-site prep.

< natural products expo west fills early. casting doesn't wait >

Get your Natural Products Expo West crew locked before the good ones are booked.