SEMA Show booth staff built for automotive buyers.
SEMA is trade only and car obsessed. Buyers from shops, dealers and distributors walk in knowing more about your part than most booth staff do. We cast, train and run your booth crew so every conversation counts, and every shift is GPS-verified in Spark.
Get a SEMA Show staffing quote
Just the basics: what you're launching, where and roughly when. No long forms. No qualification gauntlet.
- Response
- < 24 hours
- Coverage
- All 50 states
- Owned
- Veteran-owned · VOSB
What your SEMA Show crew has to handle.
The crowd
Retail buyers, installers, distributors and media. It's a business show, and the conversations are about margins and fitment.
The builds
Vehicle builds draw crowds that block your booth. Staff need to manage flow and pull qualified buyers out of the photo crowd.
Long days
Five days on hard concrete floors. Shift length and rotation plans matter for energy on day four.
Outdoor displays
Outdoor zones and ride-and-drives need their own staffing plan, weather notes and safety briefing.
The SEMA Show crew, role by role.
Cast from ambassadors who have already worked a verified shift, briefed on your product before they badge in.
- 01Product specialists
- 02Booth hosts
- 03Lead capture
- 04Crowd + line management
- 05Ride-and-drive staff
- 06Team lead on site
Book by About 10 weeks before the show for the best casting.
About 10 weeks before the show
Lock casting for the best specialists. Rates rise as the show fills.
Casting + badges
Names submitted for exhibitor badges. Roles confirmed per hall and shift.
Product training
Hands-on training on your product and the qualifying script.
On the floor
GPS check-in each morning, team lead on site, leads logged live.
Leads + recap
Leads exported from Spark each night. Full recap within hours of close.
SEMA Show staffing, answered.
Do your SEMA staff know automotive products?
We cast from ambassadors with automotive show experience where we can and brief everyone on fitment, pricing and the questions buyers ask.
Can you staff outdoor displays at SEMA?
Yes. Outdoor and ride-and-drive zones get their own crew, safety briefing and weather plan.
How do you separate buyers from car fans at SEMA?
Staff qualify by badge type and a two-question script, then route real buyers to your sales team.
How long are SEMA shifts?
Planned around show hours with rotations so no one works five full days without a break.