Trade show calendar 2027.
The major U.S. trade shows by month, with the city, venue and category for each. Filter by industry, then open a show to see what staffing it takes.
| Show | Month | City | Venue | Industry | Staffing link |
|---|---|---|---|---|---|
| CES | JANUARY | Las Vegas | Las Vegas Convention Center | Tech | STAFF THIS SHOW → |
| NRF Big Show | JANUARY | New York | Javits Center | Retail | STAFF THIS SHOW → |
| Natural Products Expo West | MARCH | Anaheim | Anaheim Convention Center | Food + Bev | STAFF THIS SHOW → |
| SXSW | MARCH | Austin | Austin Convention Center + city venues | Tech | STAFF THIS SHOW → |
| GDC | MARCH | San Francisco | Moscone Center | Tech | STAFF THIS SHOW → |
| NAB Show | APRIL | Las Vegas | Las Vegas Convention Center | Tech | STAFF THIS SHOW → |
| National Restaurant Association Show | MAY | Chicago | McCormick Place | Food + Bev | STAFF THIS SHOW → |
| Summer Fancy Food Show | JUNE | New York | Javits Center | Food + Bev | STAFF THIS SHOW → |
| InfoComm | JUNE | Orlando or Las Vegas | Rotates yearly | Tech | STAFF THIS SHOW → |
| Black Hat USA | AUGUST | Las Vegas | Mandalay Bay | Tech | STAFF THIS SHOW → |
| MAGIC | AUGUST | Las Vegas | Las Vegas Convention Center | Apparel | STAFF THIS SHOW → |
| Dreamforce | SEPTEMBER | San Francisco | Moscone Center | Tech | STAFF THIS SHOW → |
| NACS Show | OCTOBER | Rotates yearly | Convenience retail | STAFF THIS SHOW → | |
| SEMA Show | NOVEMBER | Las Vegas | Las Vegas Convention Center | Automotive | STAFF THIS SHOW → |
| AWS re:Invent | DECEMBER | Las Vegas | Venetian + Strip venues | Tech | STAFF THIS SHOW → |
Get the calendar as a PDF.
One page, every show, updated each year. Pin it next to your budget sheet.
Plan the year, not the next show.
Budget by quarter
January and March stack CES, NRF, Expo West and SXSW back to back. If two of those are on your list, lock both crews in the same booking window so you are not competing with yourself for the best specialists.
Watch the city
Las Vegas hosts the most shows on this calendar, which is why rates and casting there run on a tight clock. New York and San Francisco add union venue rules and higher hotel costs, so local crews matter more.
Book backward from doors
Count ten weeks back from opening day for booking, eight for badge names, four for training. Put those three dates in your calendar the day you commit to the show.
Reuse what worked
Every show we staff produces a Spark recap. Pull last year's lead count and cost per lead before you set this year's goal.
Trade show planning, answered.
How far in advance should I book trade show staff?
About 10 weeks for most shows, and 12 weeks for the biggest Las Vegas tech shows, where the same specialists are in demand across every exhibitor.
Are these trade show dates confirmed?
No. Shows move dates and sometimes cities. Every row is marked to confirm with the organizer before you book travel or booth space.
Can you staff shows that aren't on this list?
Yes. We staff trade shows in all 50 states and 200+ metros. Send us the show name and dates.
Can I get the trade show calendar as a PDF?
Yes. Use the form on this page and we'll email the current calendar.