Dreamforce booth staff and event crews in San Francisco.
Dreamforce takes over downtown San Francisco. The booth is only part of it. Activations, dinners and street moments run for blocks around Moscone. We cast, train and run your booth crew so every conversation counts, and every shift is GPS-verified in Spark.
Get a Dreamforce staffing quote
Just the basics: what you're launching, where and roughly when. No long forms. No qualification gauntlet.
- Response
- < 24 hours
- Coverage
- All 50 states
- Owned
- Veteran-owned · VOSB
What your Dreamforce crew has to handle.
The crowd
Admins, developers, sales and marketing leaders, and a large partner ecosystem.
City takeover
Streets around Moscone close and fill with sponsor activations. Street teams and sampling often outperform the booth.
Union rules
Moscone has specific labor rules for installation and some on-site work. We plan roles to stay inside them.
Hotel shortages
Rooms sell out early. We cast local Bay Area crews to avoid travel costs.
The Dreamforce crew, role by role.
Cast from ambassadors who have already worked a verified shift, briefed on your product before they badge in.
- 01Booth hosts
- 02Street teams + sampling
- 03Registration + check-in
- 04Dinner and event hosts
- 05Lead capture
- 06Team lead on site
Book by About 10 weeks before the show for the best casting.
About 10 weeks before the show
Lock casting for the best specialists. Rates rise as the show fills.
Casting + badges
Names submitted for exhibitor badges. Roles confirmed per hall and shift.
Product training
Hands-on training on your product and the qualifying script.
On the floor
GPS check-in each morning, team lead on site, leads logged live.
Leads + recap
Leads exported from Spark each night. Full recap within hours of close.
Dreamforce staffing, answered.
Can you staff activations outside Moscone during Dreamforce?
Yes. Street teams and pop-up crews work the surrounding blocks, with permits handled where needed.
Do you use local San Francisco staff for Dreamforce?
Yes. Local Bay Area crews avoid hotel costs during the busiest week of the year.
Can you staff customer dinners during Dreamforce?
Yes. Hosts and check-in staff are booked as separate evening shifts.
How do Moscone labor rules affect staffing?
Some work is reserved for union labor. We scope roles so brand staff stay in their lane.