See the software behind every program
HOME/ SERVICES/ EVENT RECAP & REPORTING
Spark by Ignite is the in-house field-marketing platform that turns activations into auto-generated, GPS-verified, share-ready recaps — same day, every program.
3hr
auto-recap turnaround
100%
photo-evidenced
50
states + DC
Brief us on a reporting project →● Need it fast? Rush queue
● THE TAKE
Field marketing's biggest leak isn't execution — it's the data trail. A great activation with a 9-day-late recap is a great activation that didn't influence the next quarter's plan. We close that gap. Same-day visibility. Auto-generated dashboards. Recap before the next meeting.
// FOUND-YOU MOMENT
✕ Waited 3 weeks for a recap deck
✕ Built a quarterly review from 4 different vendor PDFs
✕ Discovered samples were 'estimated' in the field
✕ Lost photos in a Slack channel
✕ Heard 'we'll send the data shortly' and never got it
✕ Pulled an all-nighter assembling a recap for the CMO
✕ Found out a distributor saw the recap days before you did
✕ Asked yourself why this isn't just a dashboard
We replace the wait with live dashboards, GPS-verified data, and auto-generated recaps before the next meeting.
Event recap and reporting that ships before the next meeting, not after the next quarter. GPS-verified ambassador check-ins, sample counts logged live, photo capture from the field, and recap dashboards your brand, distributor, and retailer all see at the same time. Powered by Spark, our in-house field marketing platform.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
Recap deck arrives 2 weeks after the event
✓ Live dashboard updating during the event
Sample count estimated end of day
✓ GPS-tagged counts logged live
Photos lost in DMs and emails
✓ Time-stamped, location-tagged uploads in Spark
You assemble the quarterly review by hand
✓ Spark rolls up per-market, per-program quarterly auto
Distributor gets the recap 4 days late
✓ Distributor + brand see the dashboard same time
No data hookups, no API
✓ CRM + data warehouse sync, JSON/CSV/PDF exports
>> WHAT SPARK REPLACES
Every Ignite program ships with Spark. Here's what your team can stop building, stop chasing, and stop reconciling.
// REPLACES 01
PDF recap decks built at 11 PM Sunday
// REPLACES 02
Paper sign-in sheets transcribed by hand
// REPLACES 03
Slack-DM photo galleries you can never find
// REPLACES 04
Vendor reconciliation spreadsheets
// REPLACES 05
Quarterly review decks rebuilt from 4 vendor PDFs
// REPLACES 06
"We'll send the recap shortly" emails
>> OLD WAY VS SPARK
✕ THE OLD WAY
SHIPS 9 days late
✓ WITH SPARK
SHIPS Live, then 3hr
>> DAY-BY-DAY RECAP RACE
Same event. Two recap workflows. Here's the day-by-day race.
DAY 0
DAY 1
DAY 3
DAY 5
DAY 9
WITH SPARK
Live data in
GPS-tagged samples logged in real time
Delivered
Recap deck auto-generated, distributed to stakeholders before lunch
Read-out
Distributor + retailer pulled into dashboard for read-out
Scan layered
Scan-lift data layered on, recap version 2 published
In quarterly
Recap rolled into quarterly view, archived to brand workspace
OLD WAY
Paper sign-ins
Crew waves vaguely at a clipboard
Photo dump
Vendor uploads photos to Dropbox (some of them)
Chasing
Email thread: "any update on the recap?"
Drafting
Vendor: "intern's working on the deck"
Recap arrives
Vendor delivers PDF deck via email attachment
>> RECAPS · ALREADY OUT THE DOOR
Every program Ignite runs ships through Spark. The counter is the recap pile that's already in our clients' inboxes — not the slide we promised them.
RECAPS DELIVERED MTD
247
BY DAY 1
AVG STAKEHOLDERS
MEDIAN TURNAROUND
>> WHAT YOUR RECAP LOOKS LIKE
This is what an Ignite + Spark recap looks like the morning after strike. Cover, KPIs, photos, captain notes, scan lift, and a distribution list — all auto-generated from field activity.
spark.ignite / recap / acl-festival-—-weekend-one-recap
DELIVERED · DAY 1
RECAP · DEMO BRAND
EVENT DAY · STRIKE + 4HR · SPARK AUTO-GENERATED
BRAND PM TRADE TEAM DISTRIBUTOR AM BROKER
>> AT-A-GLANCE
4,208
SAMPLES
1,840
LEADS CAPTURED
+18%
SCAN LIFT (POST)
98%
ON-TIME CHECK-INS
12
CAPTAIN NOTES
>> WHAT'S IN THE DECK
PG 02
Field KPIs
Sample count, lead capture, GPS check-in adherence, captain headcount.
PG 03
Photo carousel
Auto-tagged photos with timestamp + GPS coordinates per ambassador.
PG 04
Captain notes
Live notes from the floor: competitor activity, OOS flags, audience read.
PG 05
Scan-lift trend
Where the retailer/distributor allows, scan velocity tied to event window.
PG 06
Cost-per-sample
Budget burndown vs sample count. Defensible for finance + trade review.
PG 07
Distribution log
Who's seen the deck, who opened it, who replied. Full audit trail.
>> EXPORT AS
PDF PPT INTERACTIVE CSV API
>> ONE RECAP. SIX STAKEHOLDERS.
The same Spark dashboard distributes to every stakeholder who needs the data. No deck v3 vs v4 vs final-FINAL. Same source of truth, role-tuned views.
LIVE
The Spark Recap
One canonical dashboard. Everyone sees the same data, same time.
↳ DELIVERED TO
Brand PM
Field KPIs, photo evidence, captain notes for the post-event review.
Trade team
Scan lift, retail-channel read-out, defensible spend recap.
Distributor AM
Per-event recap shared in the distributor's own Spark workspace.
Retailer buyer
Per-store sample + photo evidence, conversion intent captured.
Broker
Channel-level rollup for retailer pitch meetings + scan-back review.
Agency partner
Source data feed for media-mix model + paid-media correlation.
>> MULTI-EVENT ROLL-UP
Single events tell stories. Quarters tell strategies. Spark rolls every recap into a quarterly view your trade team uses to defend the next budget cycle.
QUARTERLY ROLL-UP · Q3 2026
SPARK AUTO-AGGREGATED
EVENTS RUN
28,400
TOTAL SAMPLES
6,140
+21%
SCAN LIFT (MEAN)
ON-TIME RECAPS
>> EVENTS IN PERIOD
01 ACL Festival — Weekend One AUSTIN · TX 4,208 samples ✓ RECAP
02 ACL Festival — Weekend Two AUSTIN · TX 3,892 samples ✓ RECAP
03 Whole Foods Brooklyn — Saturday Demo BROOKLYN · NY 412 samples ✓ RECAP
04 Costco Roadshow — Denver Wk 1 DENVER · CO 1,840 samples ✓ RECAP
05 Costco Roadshow — Denver Wk 2 DENVER · CO 2,100 samples ✓ RECAP
06 RNDC TX GSM — Houston HOUSTON · TX 320 samples ✓ RECAP
07 SGWS FL GSM — Tampa TAMPA · FL 280 samples ✓ RECAP
08 Sprouts Austin — New SKU Launch AUSTIN · TX 610 samples ✓ RECAP
>> HOW ENTRIES FLOW
No paper sign-in sheets, no hand-transcription, no two-week wait for the list.
STEP
01
01 · IN THE FIELD
Ambassadors log GPS-tagged samples, photos, captain notes from Spark mobile app.
02
02 · IN SPARK
Data normalized, deduped, joined against the program plan and budget.
03
03 · RECAP
Auto-generated deck pulls KPIs, photos, captain notes, scan-lift trend.
04
04 · DISTRIBUTED
Pushed to stakeholders, CRM, and the brand's media-mix model feed.
// FLOWS INTO
Your CRM
Salesforce HubSpot Klaviyo Mailchimp Outreach Custom DW
>> USE CASES
Common contexts buyers map to their next quarter's plan.
FESTIVAL MULTI-DAY WEEKEND-OF
ACL or Lollapalooza-style multi-day. Each morning's recap covers the prior day's samples, photos, captain notes — distributor + retailer + brand all see it before lunch.
EXPECTED LIFT 5-stakeholder distribution
QUARTERLY RETAIL ROLL-UP
12-week scan-back demo program rolled into one dashboard. Per-store data, scan velocity, reorder windows. Trade team defends next quarter's spend with it.
EXPECTED LIFT Defensible quarter
DISTRIBUTOR GSM SAME-DAY
Pour counts, rep headcount, sell-sheet handoff log delivered to brand + distributor before crew strikes the bar.
EXPECTED LIFT Same-day delivered
MULTI-MARKET LAUNCH 10-CITY
10-city beverage launch, 30 days of activations, one dashboard. Per-market and aggregated views for brand and distributor leadership.
EXPECTED LIFT 30-day national read
>> REPORTING // 08 CAPABILITIES
* 01 →
Brand, distributor, retailer log into the same dashboard. Same numbers, same time.
* 02 →
Every shift starts with a GPS check-in. No 'we were there' guesses.
* 03 →
Time-stamped, location-tagged, uploaded mid-shift. Recap is photo-heavy by default.
* 04 →
Samples, leads, conversions, dwell time, scan-back data — tracked against program KPIs.
* 05 →
Recap dashboards fire within hours of strike. No 'we'll send the deck next week.'
* 06 →
Per-market roll-up, comparative analysis, where to invest next quarter.
* 07 →
Salesforce, HubSpot, Klaviyo, custom data warehouse — entries and engagement flow nightly.
* 08 →
PDF, CSV, JSON, API hookups for trade teams and data engineering.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
GPS verification
Every ambassador check-in geo-stamped. No 'felt good' counts.
Photo audit trail
Per-shift photo upload, time-stamped, location-tagged.
Consent capture (where relevant)
Sweepstakes entries, content-release agreements, opt-ins all timestamped.
Data warehouse + CRM hookup
Salesforce, HubSpot, Klaviyo, custom — nightly sync with audit trail.
// who runs this // 09 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Tech & SaaS 05 Sports & Entertainment 06 Pet 07 Health & Wellness 08 QSR & Restaurant 09 Automotive
>> HOW THIS RUNS
01 1/5
Confirm KPIs, channels, frequency, who sees what.
02 2/5
Build the dashboard — KPIs, scoring rubric, audience access.
03 3/5
Field crew checks in, captures, logs. Spark dashboards update live.
04 4/5
Auto-generated recap fires within hours. Custom exports if needed.
05 5/5
Quarterly per-market, per-program analysis ships automatically.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
Event recap reporting Activation reporting Field marketing reporting Event analytics Real-time event dashboards Marketing recap dashboards GPS-verified reporting Sampling analytics Spark dashboard Field marketing platform
Spark by Ignite is included in every Ignite program — and it's the platform that makes our reporting different. GPS-verified ambassador check-ins, live sample counts, photo capture from the field, KPI tracking against your scoring rubric, and auto-generated recaps that ship within hours of strike instead of weeks.
Brand teams, distributor partners, and retailers log into the same dashboard. Same numbers. Same time. No more reconciling a brand-side recap against a distributor-side recap against a retailer scan report. The recap is the dashboard, and the dashboard is live.
Programs sync nightly to your CRM, data warehouse, or trade analytics stack. Salesforce, HubSpot, Klaviyo, Snowflake, BigQuery — pick the hookup, we build the integration. Custom exports as PDF, CSV, JSON, or API endpoint, depending on who's consuming the data.
Best for brands running multi-market, multi-quarter programs that need a quarterly view their trade desk and senior team can defend. Field marketing's biggest leak is the data trail; we close it.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · REPORTING
Live dashboards, GPS-verified data, auto-generated recaps. Included in every Ignite program. Tour Spark below.
Tour Spark →Get a staffing quote
spark.ignite / reporting
>> REPORTING · LIVE OPS LAST 30 MIN
Live activation dashboards tracking
GPS check-ins + photo capture ready
Auto-generated recaps in hours ready
CRM + data warehouse sync ready
>> TODAY · BY HOUR ↑ +14%
// faq
How fast do recaps actually ship? +
Auto-generated recap dashboards update live during the event. Final recap (with cleaned photo gallery, ambassador notes, KPI summary) ships within 3 hours of strike — not 3 weeks.
What can be pushed to our CRM? +
Sweepstakes entries, lead capture, opt-ins, content-release records, engagement events — all with consent timestamp and source-tag. Nightly sync to Salesforce, HubSpot, Klaviyo, Mailchimp, or custom data warehouse.
Can our distributor / retailer see the dashboard? +
Yes. Per-program access controls let you give brand-side, distributor-side, and retailer-side views. Everyone sees the same numbers, same time. No more reconciling four different recap formats.
What does Spark cost? +
Spark is included in every Ignite program — there's no separate platform fee. Custom integrations and data warehouse hookups can carry build costs depending on scope, scoped per program.
Can you build a custom KPI rubric per program? +
Yes. Samples, leads, scan-back data, conversion lift, brand-standard compliance, dwell time, ID-check completion — your KPI mix shapes the dashboard. Per-program scoring rubric set at brief.
What if we already use another field marketing platform? +
Most brands don't have one — Spark replaces a Slack channel + 4 PDFs + a panic deck. If you're already on Repsly / GoSpotCheck / Pinata, we can run on top of it for activation execution + reporting, with handoff back to your existing analytics.
>> OFTEN PAIRED WITH
01 Experiential Marketing EXPLORE →04 Event Staffing EXPLORE →
>> Receipts
Brew Dr. Kombucha Retail sampling run end to end for distributors. ~150 Demos / month →Stone House Bread Toasted sourdough sampling across Michigan Kroger. 32 Events, 19 stores →Torch THC National retail program, planning to field execution. 2,500+ Activations / yr →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Field Marketing ↗Product Sampling ↗Retail Demo Programs ↗On-Premise Sampling ↗Sweepstakes Activations ↗CPG Beverage ↗Spark ↗Our Work ↗