See the software behind every program
>> INDUSTRY · BEVERAGE
Sparkling water, energy, juice, RTD coffee, kombucha, hydration, functional. We run trial-driving activations in the channels that move beverage volume — retail, festival, sports, and convenience.
Same-day
sample counts
TIPS/TABC
where required
50 states
in-market crew
>> BRANDS WE'VE STAFFED
>> WHAT WE RUN
Beverage brands live and die on trial. We've staffed sampling programs across grocery, c-store, mass, and natural channels — plus festival and event-side trial moments where category buyers actually live. Crews are trained on your product, your message, and your conversion play.
01 In-store sampling (grocery, mass, c-store, natural)
02 Festival & event sampling footprints
03 Mobile beverage tours & branded vehicles
04 Retail demo programs with conversion tracking
05 Bar & nightlife activation
06 Sports & lifestyle sponsorship support
07 Beverage trade-show staffing
08 Convenience store ride-alongs
HOW THE BEVERAGE PLAYBOOK RUNS
01
BRIEF Day 0–1
Map trial targets to retail + event channels that move beverage volume.
02
PERMIT Day 2–7
Demo permits with grocery / mass / c-store partners. Cold-chain logistics confirmed.
03
STAFF Pre-event
Crew briefed on flavor profile, pour temp, conversion play, and brand voice.
04
DEPLOY Activation day
Live counts + photos through Spark. Same-day numbers, not week-old guesses.
COMPLIANCE · CERTIFICATIONS · PAPERWORK
Every program we run carries the certifications, COIs, and SOPs that beverage activation actually requires.
✓ 4-POINT CHECKLIST Audit-ready Cards on file. COIs current. SOPs documented.
TIPS / TABC / RBS
Certified pourers in every alcohol-adjacent program
Age-gating
ID-check protocols for energy, kombucha, and adult RTDs
COI & permits
Carrier coordination and venue paperwork managed in-house
Cold-chain logistics
Iced product transport, drink-temperature compliance
>> PROGRAMS WE'VE RUN
Liquid Death National retail, festival, NASCAR sponsorship
White Claw TABC-certified summer programs
Glendalough Bar-side trial in target markets
Marc Anthony Distributor-led demos
● LIVE · BEVERAGE
Every can sampled is logged. Every conversion is tagged. Every market is comparable.
Tour Spark →Get a staffing quote
spark.ignite / cpg-beverage
LIVE
>> BEVERAGE · LIVE OPS LAST 30 MIN
Per-store, per-event sample counts in real time tracking
Trial-to-purchase tracking where retail data permits ready
Cold-chain temp logging on regulated SKUs ready
>> TODAY · BY HOUR ↑ +14%
>> MOST-BOOKED SERVICES FOR BEVERAGE
Product Sampling↗Festival Activations↗Mobile Tours↗Event Staffing↗
>> Receipts
Brew Dr. Kombucha Retail sampling run end to end for distributors. ~150 Demos / month →BE GOAT Fred Meyer rollout demos across the Pacific Northwest. PNW Retail rollout →Torch THC National retail program, planning to field execution. 2,500+ Activations / yr →
>> BEVERAGE · FAQ
01 Can a beverage brand staff field marketing programs in all 50 states? +
Yes. We staff in all 50 states with in-market crew. For alcohol-adjacent or alcohol categories, we deploy TIPS / TABC / RBS-certified ambassadors where state law requires.
02 How do you track samples and conversions? +
03 Do you handle cold-chain logistics? +
04 What's the lead time for a national beverage sampling program? +
>> READY WHEN YOU ARE
Single-market sampling through national rollouts. We'll come back with crew, compliance, and a quote inside 48 hours.
Start a brief→All industries→
BEVERAGE.
Yes. We staff in all 50 states with in-market crew. For alcohol-adjacent or alcohol categories, we deploy TIPS / TABC / RBS-certified ambassadors where state law requires.
Every shift logs sample counts and (where retail permits) trial-to-purchase data through Spark, our in-house platform. You get same-day numbers, not week-old guesses.
Yes. For chilled product programs we coordinate iced transport, on-site coolers, and pour-temp protocols so the sample tastes like the SKU.
Single market: 5–10 business days standard, 48 hours rush. Multi-market (10+ cities): 2–4 weeks for full briefing and crew readiness.