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★ FLAGSHIP CAPABILITY

Experiential Marketing

Brands you can taste, touch, and remember.

1.2M+

consumers reached / yr

320+

festivals & tours

28%

trial → purchase lift

Brief us on an experiential project →● Need it fast? Rush queue

● THE TAKE

Festivals don't sell brands.

People do — when the brand stops feeling like marketing. Our job is to design the moment, then disappear inside it.

// FOUND-YOU MOMENT

If any of this sounds familiar…

✕ Festival is in 6 weeks and you don't have a footprint locked

✕ Your last “activation” was a tent with a logo and a Bluetooth speaker

✕ The recap deck from the last tour still hasn't landed

✕ Paying four different vendors to run one moment

✕ Brand team's asking what trial conversion was — you don't have it

✕ Permits, build, staff, recap — somehow all on you

✕ The talent buyer wants firm staffing numbers by Friday

✕ Your CMO just asked for a 12-city plan by Monday

Yes — we can help with that.

Festival footprints, immersive installations, pop-ups that line up around the block. We design and operate brand experiences consumers can't scroll past — because they're standing inside them.

>> DIFFERENCE ENGINE

Most agencies. Then us.

// MOST AGENCIES

// IGNITE

Rent a footprint. Hand out swag. Post a recap deck.

✓ Engineer the moment so attendees pull out their phone — unprompted.

Sub the build. Sub the staff. Sub the recap. Three vendors, one bill.

✓ 12K sq ft build shop. 257K ambassadors. One platform. One PO.

Trust the venue's attendance estimate.

✓ Spark-tracked dwell, samples, leads, and trial→purchase — same day.

Recap deck lands six weeks after the event.

✓ Live dashboard from hour one. Final recap inside ten days.

// trusted by

Brands running experiential on us.

Brands we've put in front of consumers in person.

>> EXPERIENTIAL // 08 CAPABILITIES

What we run inside experiential .

* 01 →

Festival Activations

On-site at SXSW, Lollapalooza, Coachella, EDC, Warped — branded footprints with talent and tech.

* 02 →

Brand Activations

Standalone activations engineered around a single moment, drop, or launch beat.

* 03 →

Pop-Ups

Days-to-weeks retail-style takeovers in markets that matter.

* 04 →

Immersive Installations

Walk-through scenes, rooms, and sets that turn into UGC before they end.

* 05 →

Interactive Experiences

Hands-on demos, gamified moments, AR/QR overlays, and earned-data capture.

* 06 →

Retail Activations

In-store events that turn aisle traffic into purchase intent.

* 07 →

Campus Tours

Universities, fraternities, sororities — multi-school multi-week rollouts.

* 08 →

Consumer Engagement

Trial, recall, and word-of-mouth design baked into every footprint.

// who runs this // 12 verticals

Categories we know cold.

01 CPG 02 Beverage 03 Alcohol & Spirits 04 Beauty 05 Pet 06 Frozen 07 Supplements 08 Snacks 09 Tech & DTC 10 Hospitality 11 Cannabis 12 Automotive

>> HOW THIS RUNS

From brief to recap.

01 1/5

BRIEF

Quick 30-min call. We scope, ballpark, and align on the goal.

02 2/5

DESIGN

Concept, footprint, route, or kit — engineered for the goal, not for the deck.

03 3/5

BUILD/STAFF

In-house fabrication, vetted ambassadors, full kit and logistics.

04 4/5

EXECUTE

Spark live-tracks every shift, every check-in, every count, every mile.

05 5/5

RECAP

Same-week recap with photos, metrics, and what we'd change next round.

>> IN THE FIELD

★ LIQUID DEATH

* CASE STUDY

850+ events. 200+ metros. Zero water bottles.

SEE THE FULL CASE STUDY →

>> RECEIPTS

See the work behind the brief.

We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.

See our work →Start a brief

5K+

ACTIVATIONS / YR

257K+

AMBASSADOR BENCH

50

STATES

FEATURED CASES

// experiential marketing — the deep dive

Built for brands who know an impression isn't the same as a memory.

Experiential marketing agency Festival activations Pop-up activations Brand activations Immersive installations CPG experiential Festival sponsorship Consumer activation Brand experience tour Retail launch event

Ignite is a national experiential marketing agency built for CPG and consumer brands that need trial, recall, and word-of-mouth at the same time. Festival activations, brand activations, pop-up retail, immersive installations, campus tours — designed in-house, built in our 12,000 sq ft shop, staffed by our 257,000-person ambassador roster, measured by Spark.

Most experiential agencies stop at the deck. We start where they finish: routing, permitting, fabrication, staffing, on-site management, GPS-verified dwell, real-time photo capture, and same-day recap. One PO, one platform, every market. That's why brands like Liquid Death, White Claw, and Marc Anthony run national experiential programs with us instead of three different vendors.

If you're scoping a festival sponsorship activation, a consumer pop-up, a brand experience tour, or a retail launch event — we've run it, in every major US market, in every category from frozen food to fine spirits. Brief us once and we'll quote the whole thing.

// coverage / 50.states / 80+.markets

Brooklyn to Burbank. + EVERY ZIP IN BETWEEN

We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.

80+

MARKETS

48HR

RUSH

// just a few of the major markets we run

● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX

// available in major markets

Ignite supports experiential marketing in major markets nationwide.

Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.

See all markets ↗

New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA

// faq

Frequently asked.

What is experiential marketing? +

Experiential marketing creates in-person, immersive brand experiences — festivals, pop-ups, installations, sampling, demos — that put consumers physically inside the brand. It drives trial, recall, and word-of-mouth at a level digital can't match.

How much does an experiential campaign cost? +

Program scope and budget depend on the number of markets, the program duration, staffing, and the fabrication or build. Ignite scopes each program after a brief.

What does a full-service experiential marketing agency handle in-house? +

Strategy, creative, fabrication (12K sq ft build shop), staffing (257K+ ambassadors), logistics, on-site management, measurement, and recap. One roster, one platform, every market.

How fast can an experiential marketing activation launch? +

We've stood up market-ready activations in 14 days. Standard lead time is 6–10 weeks; rush staffing turns in 48 hours.

Does Ignite run brand activations in all 50 states? +

Yes. National coverage with a 257,000-person ambassador roster and 50-state production capability.

>> OFTEN PAIRED WITH

These run great together.

03 Fabrication & Builds EXPLORE →04 Event Staffing EXPLORE →02 Mobile Marketing Tours EXPLORE →

>> Receipts

Programs we run like this.

All case studies →

Breakaway Music Festival Silent disco to exit sampling across 12 festivals. 12 Festivals →Luckin Coffee NYC store openings, app signups and campus promos. NYC Store openings →OpenAI 87 brand ambassadors across Dev Day 2026. 87 Ambassadors →

>> READY WHEN YOU ARE

Brief us on a experiential program.

Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.

Request a quote →● Request staff now

rush turnaround

states staffed

ambassador bench

VETERAN

owned

// QUICK BRIEF WHAT WE NEED

01 Goal of the program

02 Markets in scope

03 Window + lead time

04 Budget range

05 Distributor / retailer notes (if any)

QUOTE BACK IN 48 HOURS

Frequently asked questions

What is experiential marketing?

Experiential marketing is a strategy that creates in-person, immersive brand experiences — festivals, pop-ups, installations, sampling, demos — that put consumers physically inside the brand instead of just showing them an ad. It drives trial, recall, and word-of-mouth at a level digital can't match.

How much does an experiential marketing campaign cost?

Program scope and budget depend on the number of markets, the program duration, staffing, and the fabrication or build. Ignite scopes each program after a brief.

What does Ignite Productions handle in-house?

Strategy, creative, fabrication (12K sq ft build shop), staffing (257K+ ambassadors), logistics, on-site management, measurement, and recap. One roster, one platform, every market — no agency middlemen.

How fast can you launch an activation?

We've stood up market-ready activations in 14 days. Standard lead time is 6–10 weeks; rush staffing turns in 48 hours.

Can you operate in all 50 states?

Yes. National coverage with a 257,000-person ambassador roster and 50-state production capability. We handle permitting, compliance, and on-the-ground execution end-to-end.