Luckin Coffee's new store openings in New York City call for local engagement that introduces people to the brand and connects them with its app platform. The goal: build awareness around new locations while encouraging customers to download the app and sign up.
Ignite Productions supports Luckin Coffee with new store opening events and promotional activations, providing brand ambassadors and on-site execution. Our teams engage customers through branded promotional stations, introduce app offers, and help guide interested visitors through the signup process. Activations include branded merchandise giveaways and campus promotions, creating opportunities to connect with customers both near stores and within local communities. The program brings together physical brand experiences and digital customer acquisition.
- New store opening events across New York City locations
- Branded promotional stations with app offers and guided signup
- Branded merchandise giveaways tied to new app users
- Campus promotions reaching students in local communities
By the numbers
- NYC Store openings
- App Signups
- Campus Activations
What we delivered
New Store Opening Support, Brand Ambassador Staffing, Promotional Event Execution, Campus Activations, App Signup Assistance, Branded Giveaway Distribution.
Coffee · New York City · Ongoing
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