See the software behind every program
>> ABOUT IGNITE VETERAN-OWNED · FOUNDED 2018 · ALL 50 STATES
Ignite is a veteran-owned brand activation agency built on a different model: a senior, hands-on core team running a 257,000-person ambassador network — with the tech to prove every single activation worked.
Ignite Productions is a veteran-owned (VOSB) field marketing agency. We staff 257,000+ vetted brand ambassadors in all 50 states.
Start a project →Meet the team ↓
One unified team
Senior on every brief
50
States active
257,000+
Ambassador network
// updated weekly
// our model FOUR LAYERS · ONE STACK
Agencies usually outsource one of these four things. We don't. Senior strategy, in-house fabrication, real-time tech, and a vetted national network — owned end to end, so the brief and the debrief are run by the same people.
L1
CORE TEAM // senior · same faces, brief to debrief
Directors, producers, creatives. The names on your kickoff are the names on your debrief.
10
L2
BUILD SHOP // fab · booths, mobile, retail
Booths, mobile units, retail displays — fabricated by people we know, not a vendor we found.
IN-HOUSE
L3
SPARK PLATFORM // tech · photos, geo, KPIs
Real-time activation tracking. The recap exists before the event is over.
LIVE
L4
AMBASSADORS // network · 50 states, vetted
Background-checked, trained, deployable. Cast by market — never by lottery.
ALL FOUR LAYERS, IN-HOUSE — NO SUBCONTRACTED PROMISE-KEEPING
// the founder
Kyle Christiansen
FOUNDER · SENIOR DIRECTOR
Kyle Christiansen spent 20+ years in CPG marketing — leadership stints at Red Bull, 160over90, and Amazon, agency-side and client-side. He's been the one writing the brief, hiring the agency, watching activations go sideways, and rebuilding them better.
He founded Ignite in 2018 to do experiential the way operators actually want it run: senior people on every program, real proof of execution, and an answer to "what happened?" before the post-event PDF would've even been due.
We hire for taste, hustle, and a sense of humor. Field marketing is hard; pretending it isn't is worse.
"I built Ignite to be the agency I always wished I could hire."
// from the founder
Strategy lives in slides until somebody puts the product in a stranger's hand. We're the somebody.
Founder & CEO · 20+ yrs CPG · Red Bull · 160over90 · Amazon
// senior team
No bait-and-switch. The people pitching you are the people running your program.
01
Founder · Senior Director
20+ years CPG marketing. Red Bull, 160over90, Amazon. Veteran. Built Ignite to do experiential the way operators actually want it run.
02
Baesha
Director, Experiential Sales
Runs the experiential pipeline end-to-end — from scoping the brief to deploying the team in market.
03
Junior
Director of Sales
Owns CPG and retail accounts. The one your brand manager will know on a first-name basis.
04
Sara
Account Director
Senior account oversight. Keeps the brief, the budget, and the brand all pointing the same direction.
05
Taylor
Creative Director
Owns the look and feel of every activation — from booth concept to ambassador wardrobe to recap design.
06
Keis
Project Coordinator
The operational backbone. Schedules, staffing, logistics — the work that makes the work happen.
07
Nena
Data Analyst
Turns raw activation data into the recap that wins next year's program. Lives in Spark.
08
Brad
Account Manager
Day-to-day account lead. Keeps activations on schedule, on budget, and on-brief from kickoff to recap.
09
Myriant
Sr. Account Coordinator
Coordinates the moving pieces — staffing, assets, vendors — so the field team can focus on the consumer.
010
Harris
Account & Activation Manager
Runs accounts and activations end to end — from kickoff brief through live execution on the ground.
+ a tight production, ops, and analytics bench
// the whole crew est. 2018 · 8 years of offsites
Offsites, kickoffs, late-night load-ins, build days. The faces above are the faces on your program.
Bali · NYE 2026 · the whole crew
Mt. Batur · 4am summit
Leadership · night out
// how we operate
We prep, brief, and rehearse. Our ambassadors are trained on your brand — not reading a script off their phone.
Every program is measured. Spark shows you what happened in real time. No post-event PDFs.
Awareness is a side effect. The goal is trial, conversion, and repeat purchase. We optimize for that.
Good isn't enough. We deliver at a level that makes brands proud and consumers loyal.
// case spotlight
2021 — PRESENT · NATIONAL TOUR
Multi-year national field marketing program for Liquid Death — sampling, retail demos, festivals, and tour activations across 47 U.S. markets. Every can tracked. Every sample geo-stamped. Every recap delivered before the next event began.
850+
Events
47
Markets
3.4M
Samples served
38%
Avg trial→repeat
★ LIQUID DEATH
Multi-year sampling, retail, and tour
// proprietary tech · in-house engineering
Ignite is one of the few veteran-owned experiential marketing agencies with a proprietary, in-house field marketing platform. We call it Spark — and our engineering team designs, ships, and runs every line of it.
Most experiential agencies stitch together licensed CRMs, generic reporting tools, and post-event PDFs. We replaced all of it with one platform purpose-built for CPG activations, mobile tours, product sampling, and brand ambassador programs — with GPS-verified check-ins, live photo capture, sample counts, lead capture, and real-time dashboards you can watch while your activation is still in market.
See Spark in action →Request a demo →
Field marketing software · activation reporting platform · real-time experiential data · CPG sampling analytics
v3.2 · live
BUILT IN-HOUSE By our engineering team
Not licensed. Not white-labeled. Ours.
REAL-TIME DATA GPS · photos · counts
Field activity lands in the dashboard while the event is still live.
OWNED IP Proprietary platform
We control the roadmap. Brand-specific features ship in days, not quarters.
// few agencies own their stack. we do.
>> ON THE GROUND
Liquid Death · NASCAR activation
Liquid Death · Target retail sampling
PressReader · trade show floor
★ TRUSTED BY + 200 BRANDS SINCE 2018
// where we work
National coverage with local-market knowledge. Our ambassador network is deep in every major DMA — and on call in the secondary ones, too.
Los Angeles
New York
Chicago
Dallas
Houston
Miami
Atlanta
Phoenix
Denver
Seattle
Boston
San Francisco
Austin
Nashville
Philadelphia
Las Vegas
Charlotte
Minneapolis
Portland
San Diego
+ 200 secondary markets · ambassadors deployed within 48hrs
>> HOW TO PARTNER
Whether you've got a single launch or you need a permanent field marketing arm, there's a way in that fits.
01 · PROJECT
A launch, a tour leg, a stadium takeover. We scope, build, staff, run, and measure a single campaign — then hand you the recap.
Best for: a defined moment with a clear date.
Request a quote →
02 · RETAINER
We become your field marketing arm. Recurring sampling, demo cycles, regional tours, ambassador programs — measured continuously through Spark.
Best for: programs running 6+ months.
Talk through scope →
03 · FRACTIONAL
Senior CPG marketing leadership inside your team without the FTE cost. Retail strategy, sponsorship management, GTM planning — by the quarter.
Best for: emerging and mid-market brands without a VP yet.
// supplier diversity · veteran-owned
Licensed, insured, and run with veteran discipline. Eligible for VOSB set-aside spend at brands and agencies that prioritize supplier diversity.
COVERAGE
All 50 states
// careers
257,000 ambassadors and counting. Energetic, professional, ready to represent the brands you love. Fill in your info and we'll be in touch.
Brand Ambassador
Represent leading brands at live events, retail activations, and community engagements across the U.S.
United States Part time
>> READY WHEN YOU ARE
Tell us the brief — we'll bring the team, the tech, and the receipts.
Request a quote →See the work →