CPG SALES + EXPERIENTIAL MARKETING · IGNITE FRACTIONAL

Stop Being Your OwnVP of Everything.

Your fractional CPG Sales & Marketing team — stop wearing every hat.

Your DSD rep hasn't called back in 3 weeks Your sell sheet was made in Canva. At midnight. By you. Still negotiating slotting fees with vibes and a smile Your field team is just you and a trunk full of samples Your retail velocity report is just... a gut feeling Your event strategy is we'll figure it out when we get there Your broker's last update was "things are moving" You spent $40K on Expo West and came home with business cards You want cans-in-hands but have zero sampling infrastructure Your street team strategy is "post it on Indeed and pray" You're the CEO, the sales rep, and the demo girl Your Amazon strategy is "we'll get to it"
Sound familiar?

Huge goals. A ton to do.
Not enough hours in the day.

We've all been there. You're probably dealing with at least a few of these right now:

🏪
"Our distributor is M.I.A. and nobody's talking to buyers."
Retail relationships don't manage themselves. Yours need a human with a phone and a plan.
CPG Sales
💸
"We're getting hammered on slotting fees with no strategy."
Slotting math is brutal without someone who's been on both sides of that table.
CPG Sales
🍻
"We want cans-in-hands but have no sampling program."
Product trial drives conversion. We run demos, sampling, and street teams in all 50 states.
Marketing
🎪
"We need street teams and activations but don't know where to start."
Sponsorships, festivals, pop-ups, and brand activations — we plan, staff, and execute. Every dollar tracked.
Marketing
📊
"We have no idea what our retail velocity actually is."
You can't grow what you can't measure. We bring the dashboards and the accountability.
CPG Sales
📞
"Our broker does... something? We think?"
Brokers work for their book. We work for your brand. Big difference.
CPG Sales
🎯
"We're in 200 doors but can't get into the next 2,000."
Scaling from regional to national takes a different playbook. We've run it before.
CPG Sales
🛒
"Our product is on shelf but nobody's buying it."
Placement without pull-through is just expensive storage. Let's fix the demand side.
Marketing
The Ignite Advantage

One Team.
Two Engines.

Sales and Marketing don't work in silos — and neither do we.
Two fractional powerhouses, one unified team plugged directly into your brand.

⚡ CPG Sales

Get On Shelf.
Stay On Shelf.

Senior CPG sales leadership without the full-time overhead. We own your retail growth end-to-end.

01
Buyer Meetings
We pitch, prep, and show up. From Sprouts to Kroger, we get in the room and close.
RETAIL PITCHINGCHAIN BUYERS
02
Chain + Account Management
Retail and distribution relationship management so nobody ghosts your brand. Includes slotting fee strategy.
Retail MgmtDistributionSlotting Fees
03
Field + Area Sales
Boots on the ground. We merchandise, train, and hunt new doors for your brand.
MerchandisingLicense to Hunt
04
Building Sales Programs
Spiffs, incentive programs, trade promos — we build the infrastructure that makes your team actually sell.
SPIFFSTRADE PROMOSINCENTIVES
🔥
Ignite
✦ Experiential + CPG Marketing

Make Them
Remember You.

From trade show floors to grocery aisles — we build the brand presence that converts browsers into buyers.

01
Brand + Creative
Sell sheets that actually sell. Brand decks buyers don't cringe at. Assets built for retail and beyond.
Sell SheetsBrand DecksTrade Creatives
02
Trade Marketing
Promo planning, retailer-specific campaigns, and co-op strategy that makes your spend actually work.
Promo PlanningRetailer Campaigns
03
Demo + Sampling Programs
We put your product in hands and let it do the talking — 42K+ trained brand ambassadors nationwide.
In-Store DemosSampling Events
04
Experiential + Event Marketing
Trade shows, festivals, pop-ups, and brand activations — strategy through execution, every dollar tracked.
Trade ShowsPop-UpsActivations
05
Booth Share
Split premium booth space at Expo West, Fancy Food, Sweets & Snacks, and more. We handle logistics, staffing, and buyer intros — you just show up with product.
Trade ShowsShared BoothBuyer Meetings
42K+
Brand Ambassadors Nationwide
50
States We Operate In
12+
Years in the Game
100%
Veteran-Owned
The Engagement

How It Works.

No fluff. No 6-month onboarding sagas. We plug in fast and start moving.

01

Strategy Call

We learn your brand, your gaps, and your goals. No pitch deck. Just an honest conversation about where you're stuck and what it actually takes to move.

02

Scope + Retainer

We build a custom retainer — Sales, Marketing, or both. Month-to-month after 3 months. No locked-in annual contracts. Scale up or down as your brand evolves.

03

We Execute. You Grow.

Ignite becomes an extension of your team. Meetings get booked, shelves get stocked, activations get executed — and you get your time back.

Two Ways We Plug In.

Every retainer is custom-scoped. Here's where we start.

⚡ CPG SALES

Get On Shelf. Stay On Shelf.

A senior sales leader plugged into your brand. We pitch buyers, manage chains, negotiate slotting, run field teams, and build the programs that keep your product moving.

✓ Buyer meetings — Sprouts to Kroger
✓ Chain, account & distribution management
✓ Slotting strategy & negotiation
✦ EXPERIENTIAL + CPG MARKETING

Make Them Remember You.

Brand creative, trade marketing, demos, sampling, events, and Booth Share — the full experiential engine that gets your product in hands and your brand in heads.

✓ Sell sheets, brand decks & trade creative
✓ Demos, sampling & 42K+ brand ambassadors
✓ Trade shows, Booth Share & activations
✓ Promo planning & go-to-market strategy

Every retainer is custom-scoped. Here's where we start.

⚡ GET ON SHELF

Fractional Sales Retainer

Buyer meetings, account management, distribution strategy, slotting fee negotiation, and field sales support. We own your retail growth end-to-end.

✓ Buyer meetings & retail pitching
✓ Chain & account management
✓ Distribution & slotting strategy
✦ GET REMEMBERED

Fractional Marketing Retainer

Brand materials, trade marketing, demo and sampling programs, event strategy, and experiential activations. The brand presence that gets you remembered.

✓ Brand materials & sell sheets
✓ Trade & event marketing
✓ Demo & sampling programs
✓ Booth Share & experiential

Let's Stop Talking About Growth and Actually Do It.

30-minute strategy call. No obligations. Just an honest look at what's holding your brand back — and how we fix it.