See the software behind every program

● SYSTEM STATUS FOUNDER CPU · OVERLOADED ◆ INBOX: 247 UNREAD BUYER PIPELINE · STALLED ◆ DEMO STAFF · 4 NO-SHOWS SELL SHEET · 17 MONTHS OLD ● SLOTTING FEES · UNRECONCILED BROKER LAST CONTACT · 23 DAYS ◆ Q3 PLAN · NOT STARTED ★ IGNITE · STANDING BY ● SYSTEM STATUS FOUNDER CPU · OVERLOADED ◆ INBOX: 247 UNREAD BUYER PIPELINE · STALLED ◆ DEMO STAFF · 4 NO-SHOWS SELL SHEET · 17 MONTHS OLD ● SLOTTING FEES · UNRECONCILED BROKER LAST CONTACT · 23 DAYS ◆ Q3 PLAN · NOT STARTED ★ IGNITE · STANDING BY

FRACTIONAL · VETERAN-OWNED · 50 STATES

Stop being your own VP of Sampling.

Senior CPG Sales, Trade Marketing & Field embedded in your brand for a fraction of the cost of hiring it. One team for the work most brands split across a broker, a trade marketing manager, and three agencies. In-market in ~2 weeks. Month-to-month after the first 90 days.

Book a 30-min call→

Get in touch→

↳ 12+ YRS IN CPG ↳ 50 STATES ↳ NO LOCKED CONTRACTS

★ FOUNDER'S TO-DO · TUESDAY 23:49:51

"Just one more thing before bed…"

Refresh sell sheet — investor sees deck Friday

MKTG

Draft promo cadence for Q3

Pitch Whole Foods Northeast buyer (again)

SALES

Find 4 demo staff for Costco roadshow Sat

OPS

Reconcile slotting fees w/ broker invoice

FIN

Reply to Sprouts category review email

7 OPEN · 0 DONE TODAY QUEUE: ∞

// IGNITE · MONDAY

We take this whole list off your desk.

// CONFESSIONS · ANONYMOUS · CPG FOUNDERS

We've all been there …

✕ Building a sell sheet in Canva at 2am

✕ Hoping the buyer calls you back after that last-ditch text

✕ Three Slack DMs to the broker. Two unread. One "k."

✕ Forecasting Q4 in a spreadsheet you don't fully trust

✕ Booking a flight to meet a buyer who already rescheduled twice

✕ Approving a demo team you've never met for a Saturday at Costco

✕ Reconciling slotting fees against a P&L that hasn't been updated since March

✕ Re-saving "FINAL_v9_USE_THIS_ONE.pdf"

✕ Following up on the Sprouts review three Mondays in a row

✕ Wondering why velocity is flat at store #44

✕ Lying awake doing trade math instead of sleeping

✕ Posting a job for a VP of Sales you can't actually afford

✕ Realizing the photos from Saturday's activation never came in

✕ Negotiating slotting on the same call as picking up your kid

✕ Showing up to a trade show with a booth and zero leads queued

✕ Telling your investors "we just need one more hire" — again

✕ Eating a granola bar at your desk because the team needs a recap deck by EOD

✕ Pretending the broker scorecard isn't a vibe check

✕ Re-reading the MDF agreement at midnight trying to find the loophole

✕ Submitting a co-op claim with 90% of receipts and praying

✕ Burning through scan-back budget on a promo that didn't move units

✕ Signing a festival sponsorship and realizing nobody's running activation

✕ An athlete partnership that's basically just a UPS shipping address

✕ Watching a competitor walk away with the endcap you wanted

✕ Building the Q4 trade calendar in the parking lot before a buyer meeting

✕ Three Instagram DMs from agencies pitching you the same deck

✕ Approving sponsorship spend before approving payroll

✕ Buyer asking for a TPR and you're not 100% sure what TPR stands for

✕ Reading a Nielsen report you didn't pay for and don't fully trust

✕ Realizing the partnership lead never got handed off after the trade show

✕ Pulling category review insights from three different broker emails

✕ Saying "we'll figure out KPIs after launch" — again

✕ Trying to remember which retailer wants the SRP at 3.99 vs 4.49

And now you're reading the page that fixes it. ↓ KEEP READING

12+

Years in CPG

257K+

Brand ambassadors

50

States covered

~2 wk

Time to in-market

>> SALES-LED · MARKETING THAT BACKS IT UP

The fastest way to grow a CPG brand isn't another hire — it's a sales team plugged in by Monday.

ENGINE 01 · THE LEAD

CPG Sales

Get on shelf. Stay on shelf.

Senior sales leadership without the full-time overhead. We own buyer pitching, broker management, distribution, slotting, and trade — end-to-end, accountable to revenue.

Fractional sales team →Broker management →Buyer pitch & line reviews →Trade marketing →Distribution expansion →Retail readiness & margin →

ENGINE 02 · THE SUPPORT

Marketing

Make them remember you.

Sell sheets, sponsorships, demo & sampling, and experiential — the presence that backs the sell-in and keeps you bought.

Sell sheets Sponsorships Sampling Trade shows Activations

>> PROGRAMS WE RUN · ONE TEAM, FOUR DISCIPLINES

The work most brands split across a broker, three agencies, and a trade marketing hire.

Trade marketing, co-op math, sponsorship deals, field execution — managed by one senior team that already knows CPG retail. Pick the lanes you need; we run them together.

◆ 01 · Sales & Account Mgmt

Owning the buyer relationship.

✦ 02 · Trade Marketing

Where the money actually moves.

★ 03 · Sponsorship & Partnerships

Buying attention that converts.

▲ 04 · Field & Experiential

Boots on the ground, statewide.

>> FROM → TO

What changes by month two.

01

Founder pitching buyers at 11pm

Senior CPG closer in your seat

02

Brokers you can't reach

Weekly read-outs & scorecards

03

Slotting fees with no plan

Trade calendar tied to P&L

04

Demos run by no-shows

257K vetted ambassadors

05

Sell sheet from 2022

Buyer-ready brand kit

06

$240K+ for two FT hires

A retainer that flexes monthly

>> BEST FOR · $1M–$50M BRANDS SCALING DISTRIBUTION

Built for brands that have product-market fit.

Not the bandwidth to scale it.

● BUILT FOR BRANDS THAT…

● WHAT YOU GET, WEEK ONE

DAY 1 Embedded senior team plugged into your stack

WEEK 1 Brand & account audit — buyer-by-buyer

WEEK 2 Custom 90-day playbook delivered & approved

WEEK 3 First buyer pitches & sample drops out the door

ONGOING Friday read-outs — what shipped, stuck, next

No proposal-then-silence cycle. Senior people, embedded inside your tools — Slack, Notion, CRM — on day one.

>> HOW WE PLUG IN

A real cadence — not a check-in call.

WEEKLY

Pipeline review · daily Slack

Friday read-out on hot accounts. Daily comms on what just shipped, what just stuck, what's next.

MONTHLY

P&L impact · trade calendar

Account-by-account performance read. Slotting & spend reconciliation. Trade calendar planning for the next 60 days.

QUARTERLY

Joint business plan refresh

Brand health check. Broker scorecards. Trade ROI deep-dive. One QBR for the founder — not two siloed updates.

>> HONEST COMPARISON

Fractional vs everything else.

// WHAT MATTERS

IGNITE FRACTIONAL

FULL-TIME HIRE

TYPICAL AGENCY

Time to start

~2 weeks

3–6 mos

4–8 wks

CPG-specific senior leadership

maybe

257K+ ambassadors / boots-on-ground

subbed

Sales + Marketing under one roof

2 hires

usually one

Scale up / down monthly

severance

annual

Skin in the game on revenue

salary only

// SAME WORK · ⅓ THE COST · MONTH-TO-MONTH

>> THE FIRST 90 DAYS

From signed to in-market — in three phases.

DAYS 1–14

Embed

Brand audit. Account mapping. Quick-win ID. Tooling embedded inside your stack — Slack, Notion, CRM.

OUTPUT → Custom 90-day playbook

DAYS 15–45

First Wins

First buyer pitches go out. Sell sheet refresh. First demo / sampling activation in-market. Weekly Friday read-outs.

OUTPUT → First chain meetings booked

DAYS 46–90

Compounding

First POs land. Velocity baselines set. Trade show or activation executed. Decision point: scale up, narrow scope, or stay course.

OUTPUT → Measurable lift on doors / velocity

LIVE TRANSMISSION · // IGNITE FRACTIONAL · DESK 01

Let's stop talking about growth.

And actually do it.

30-min strategy call. Custom-scoped retainer. Month-to-month after the first 90 days. No locked-in contracts.

★ ~2 WK TO IN-MARKET ★ MONTH-TO-MONTH ★ VETERAN-OWNED ★ 12+ YRS CPG

Book a 30-min call →Get in touchstaffing@igniteproductions.co