Fractional fit
Strong
Both engines, plug in fast
Your fractional CPG Sales & Marketing team β embedded in your brand, on the cap table of your Monday morning. Stop wearing every hat.
You've all been there. You're probably dealing with at least a few of these right now:
Retail relationships don't manage themselves. Yours need a human with a phone and a plan.
CPG SalesSlotting math is brutal without someone who's been on both sides of that table.
CPG SalesProduct trial drives conversion. We run demos, sampling, and street teams in all 50 states.
MarketingSponsorships, festivals, pop-ups, and brand activations β we plan, staff, and execute. Every dollar tracked.
MarketingYou can't grow what you can't measure. We bring the dashboards and the accountability.
CPG SalesBrokers work for their book. We work for your brand. Big difference.
CPG SalesScaling from regional to national takes a different playbook. We've run it before.
CPG SalesPlacement without pull-through is just expensive storage. Let's fix the demand side.
MarketingSales and Marketing don't work in silos β and neither do we. Two fractional powerhouses, one unified team, plugged directly into your brand.
Senior CPG sales leadership without the full-time overhead. We own your retail growth end-to-end.
We pitch, prep, and show up. From Sprouts to Kroger, we get in the room and close.
Retail and distribution relationship management so nobody ghosts your brand. Includes slotting fee strategy.
Boots on the ground. We merchandise, train, and hunt new doors for your brand.
Spiffs, incentive programs, trade promos β we build the infrastructure that makes your team actually sell.
From trade show floors to grocery aisles β we build the brand presence that converts browsers into buyers.
Sell sheets that actually sell. Brand decks buyers don't cringe at. Assets built for retail and beyond.
Promo planning, retailer-specific campaigns, and co-op strategy that makes your spend actually work.
We put your product in hands and let it do the talking β 42K+ trained brand ambassadors nationwide.
Trade shows, festivals, pop-ups, and brand activations β strategy through execution, every dollar tracked.
A 30-second self-audit. Drag the sliders. Get an honest read on how much of your week is being spent on the work only a VP should be doing β and where a fractional team plugs in fastest.
Four ways to fill the VP-shaped hole on your team. Here's how they actually compare.
No fluff. No 6-month onboarding sagas. We plug in fast and start moving.
We learn your brand, your gaps, and your goals. No pitch deck. Just an honest conversation about where you're stuck and what it actually takes to move.
We build a custom retainer β Sales, Marketing, or both. Month-to-month after 3 months. No locked-in annual contracts. Scale up or down as your brand evolves.
Ignite becomes an extension of your team. Meetings get booked, shelves get stocked, activations get executed β and you get your time back.
Every retainer is custom-scoped. Here's where we start.
Buyer meetings, account management, distribution strategy, slotting fee negotiation, and field sales support. We own your retail growth end-to-end.
Brand materials, trade marketing, demo and sampling programs, event strategy, and experiential activations. The brand presence that gets you remembered.
One team. Two engines. Sales and marketing fully embedded in your brand. We own the function, build the playbook, and drive results as if we were on payroll.
30-minute strategy call. No obligations. Just an honest look at what's holding your brand back β and how we fix it.