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Qualified buyer meetings, category stories, and line-review prep built by senior CPG sellers.
30 min
that decide the year
senior CPG seller
EN + ES
decks localized
Brief us on a buyer pitch project →● Need it fast? Rush queue
● THE TAKE
The slot is rarely lost on the product — it's lost on a muddled category story, the wrong SRP, or an answer you didn't have ready. We make sure the room is the easy part because the prep was the hard part.
// FOUND-YOU MOMENT
✕ Built a sell sheet in Canva at 2am
✕ Walked into a review without the SRP math ready
✕ Got a question you couldn't answer and lost the room
✕ Sent a 47-slide deck nobody read
✕ Heard 'circle back next reset' with no plan to
✕ Forgot which retailer wanted 3.99 vs 4.49
✕ Pitched without a real category story
✕ Never followed up the right way after a 'maybe'
We build the story, the deck, and the prep so the slot is won before you walk in.
A line review is the highest-leverage 30 minutes in CPG — and most brands walk in with a deck built in Canva at 2am. We build the category story, the data, and the deck, then rehearse the pitch so you (or your broker) walk in ready to win the slot. Senior CPG sales help, on demand.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
A deck built the night before
✓ A retailer-grade category story
Pricing math you're guessing at
✓ SRP, margin, and planogram fit locked
Objections you hear for the first time live
✓ Objections handled in rehearsal
A founder winging the pitch
✓ A senior CPG seller in the room or behind it
No plan after the meeting
✓ A follow-up plan that converts maybes
One generic deck for every retailer
✓ Retailer-specific story and pricing
// trusted by
Brands Ignite supports across sales and trade.
>> BUYER PITCH // 08 CAPABILITIES
* 01 →
We don't just prep the pitch — we secure qualified buyer meetings with the right retail partners for your category and stage.
* 02 →
Account targeting, contact mapping, and outreach so you walk into the right rooms, not whoever replies.
* 03 →
We build the 'why now, why us' narrative buyers actually respond to — anchored in category data.
* 04 →
A clean, retailer-ready deck — not a 47-slide founder brain-dump.
* 05 →
Pricing, SRP, margins, planogram fit, and the objections you'll get — handled in advance.
* 06 →
We rehearse the pitch with you or your broker so the room feels familiar.
* 07 →
We assemble the velocity, trial, and repeat data into a story that closes.
* 08 →
What to send after, when to follow up, and how to convert a 'maybe' into a PO.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
Pricing & margin
SRP, margin, and promotional math validated before the room.
Category data
We assemble velocity, trial, and repeat data into the story.
Retailer standards
Deck and one-pagers built to each retailer's expectations.
Follow-up cadence
Post-meeting plan documented so nothing stalls.
// who runs this // 06 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Pet 05 Health & Wellness 06 Beauty
>> HOW THIS RUNS
01 1/5
Map the retailer, the category, and the slot you're after.
02 2/5
Category story, deck, pricing, and one-pagers.
03 3/5
Mock pitch and objection handling with you or your broker.
04 4/5
Walk in ready — in the room or behind it.
05 5/5
Convert the 'maybe' into a PO with a real follow-up plan.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
50
STATES
FEATURED CASES
// DEEP DIVE
buyer pitch preparation line review prep category review deck CPG sales deck retail buyer pitch category story sell sheet design CPG pitch coaching retail line review slotting pitch
Buyer pitch and line-review preparation is the work of building the category story, the pricing, the deck, and the rehearsal that turns a buyer meeting into a placement. For emerging brands, this is the difference between a slot and a 'circle back next reset.'
Ignite brings senior CPG sellers who've sat on both sides of the table. We assemble the velocity and category data, build a clean retailer-grade deck, lock the SRP and margin math, and rehearse the pitch with you or your broker.
We also handle the part most brands skip: the follow-up. What to send, when to follow up, and how to convert a soft 'maybe' into a purchase order.
Best for CPG brands heading into a category review, founders pitching buyers themselves, and teams whose brokers need a stronger story and deck to sell in.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · BUYER PITCH
Walk in with live trial and velocity data from your own activations — not a stale Nielsen slide.
Tour Spark →Get a staffing quote
spark.ignite / buyer-pitch
LIVE
>> BUYER PITCH · LIVE OPS LAST 30 MIN
Real sampling + trial data from the field tracking
Velocity by market and account ready
Photo proof of activation ready
Exportable into the pitch deck ready
>> TODAY · BY HOUR ↑ +14%
// faq
Can you get us the meeting, not just prep us for it? +
Yes. We source and secure qualified buyer meetings with the right retail partners for your category and stage, then build the story and rehearse the pitch.
Do you pitch the buyer for us, or prep us to pitch? +
Both. We can prep and rehearse you or your broker, or — depending on scope — sit in the room as your fractional sales lead.
How far ahead should we engage you? +
Ideally 3–4 weeks before the review so we can build the story, deck, and data and run a real rehearsal. Faster turnarounds are possible.
Can you localize the deck for different retailers? +
Yes — retailer-specific pricing, story, and planogram fit, including EN + ES where needed.
Do you build the sell sheet too? +
Yes. A clean, on-brand sell sheet and the supporting one-pagers buyers expect.
What happens after the meeting? +
We build the follow-up plan — what to send, when, and how to convert a 'maybe' into a PO.
>> OFTEN PAIRED WITH
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Broker Management ↗Distribution Expansion ↗Trade Marketing ↗Fractional Sales Team ↗Fractional ↗Contact ↗