Question 1

What's the difference between co-op and MDF?

Accepted Answer

Co-op funds are typically accrued and shared for advertising/promotion; MDF (market development funds) are discretionary funds for growth activities. We plan, deploy, and reconcile both.

Question 2

Can you tie trade spend to actual lift?

Accepted Answer

Yes. We model each promo against expected lift, then measure against actual sell-through, account by account.

Question 3

Do you file the claims?

Accepted Answer

Yes. We chase receipts and file co-op/MDF claims clean and on time so funds don't evaporate.

Question 4

Do you build the trade calendar?

Accepted Answer

Yes — a promo calendar mapped to your margin and P&L, not a disconnected spreadsheet.

Question 5

Do you work with our broker and distributor?

Accepted Answer

Yes. Trade execution is coordinated with brokers and distributors so the plan is consistent across the channel.

Trade spend with a plan behind it.

Untracked trade spend is just hope with a budget line.

If you manage trade for a CPG brand, you've probably…

Most agencies. Then us.

Brands running trade marketing on us.

What we run inside trade marketing .

Trade calendar tied to P&L

Co-op & MDF programs

Scan-back & coupon math

Retailer-funded placements

Promo vs. lift modeling

Claim & reconciliation

Categories we know cold.

From brief to recap.

AUDIT

PLAN

DEPLOY

CLAIM

MEASURE

See the work behind the brief.

Trade is the second-biggest line on most CPG P&Ls — and the least managed.

Brooklyn to Burbank. + EVERY ZIP IN BETWEEN

Ignite supports trade marketing management in major markets nationwide.

< Spark for trade . >

Frequently asked.

These run great together.

Broker & Retail Sales Management

Distribution Expansion

Buyer Pitch & Line Reviews

Brief us on a trade marketing program.