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Media builds awareness. Shopper marketing closes it at the shelf — end-caps, POS, in-aisle demos, and scan-back, executed per store and photo-verified so trade spend has receipts.
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1,500+
activations / yr
100%
photo-evidenced
14
chains covered
spark.ignite / shelf-audit · whole foods · brooklyn
96%
facings compliant
gaps flagged
photo-logged
1,498+
Activations / year
Display compliance
50+
States staffed
257K+
Ambassador bench
// the shopper journey
01 · AWARENESS
End-cap, blade sign, or dump bin breaks the shopper's auto-pilot. The brand registers.
02 · TRIAL
In-aisle demo, sample, or QR scan moves the shopper from looking to engaging.
03 · CONVERSION
Lift card, shelf-talker, and scan-back promo seal the decision at the shelf.
04 · REORDER
Trial converts to repeat. Velocity holds. The buyer reorders. Next reset protected.
// pos material library
In-house fabrication for every POS material in your shopper program — retailer-spec compliant, photographed per piece on install.
01
Free-standing or aisle-end branded units. Built to retailer planogram + safety specs.
CUSTOM · STORE-COMPLIANT
02
Inline shelf-edge signage for promos, new items, and scan-back callouts.
RETAILER-LICENSED
03
Perpendicular signage that breaks the shopper's eye-line. High-impact, low-footprint.
CHAIN-APPROVED
04
Floor placements for impulse moments. Engineered for high-volume churn.
CORRUGATED · WOOD · METAL
05
Static cling + adhesive vinyl for cooler doors, cases, and storefront glass.
REMOVABLE · NON-DAMAGING
06
Take-home cards with recipes, coupons, and scan-back QR codes.
PAD OF 100 · BRAND-PRINTED
07
Spring-mounted shelf-edge signage that moves to catch the eye. Promo windows.
PLANOGRAM-RULE SAFE
08
High-traffic attention drivers for lot + entrance events.
CO-OPS + GRAND OPENINGS
// scan-back roi
Shopper programs work when they connect to actual reorder data. Every in-store program links to the scan velocity rebuild and buyer reorder cycle that follows.
ACTIVATE
End-cap built, POS installed, demo running, scan-back coordinated.
Per-store data
SHOPPER
Awareness → trial → conversion captured at the shelf with intent flags.
Per-sample conversion
SCAN LIFT
Where the retailer allows, scan velocity confirmed in the 4 weeks post-activation.
+12–28% typical
REORDER
Velocity holds → the buyer reorders the SKU → next reset window protected.
Multi-week tail
※ Scan velocity tie-back depends on retailer participation. We'll tell you up front which chains allow it.
LIVE · SHELF STATE
Every shopper program runs through Spark — per-store shelf-state audit, POS placement verified per piece, end-cap install confirmation, and a scan flag the day the crew walks. Brand, broker, and retailer see the same data.
Explore Spark →Get a staffing quote
spark.ignite / shopper-programs
Activations live today LIVE
185
WHOLE FOODS · BROOKLYN END-CAP LIVE
TARGET · ATLANTA DEMO · 42 CONV
SPROUTS · AUSTIN SHELF-TALKER MISSING
COSTCO · DENVER ROADSHOW DAY 3
// channels we activate
WHOLE FOODS · SPROUTS · WEGMANS · EREWHON · KROGER
End-cap activations, in-aisle demos, scan-back execution
TARGET · WALMART · COSTCO · SAM'S CLUB · BJ'S
Multi-week roadshows, end-cap installs, high-volume sampling
WAWA · SHEETZ · 7-ELEVEN · CIRCLE K
Quick-hit POS, cooler-cling activation, lift-card distribution
GNC · VITAMIN SHOPPE · PET SUPPLIES PLUS · ULTA
Application-trained sampling, structured trial, expert-led activation
// questions
What's the difference between shopper marketing and retail merchandising? +
Merchandising executes the shelf — planogram, OOS, POS placement. Shopper marketing is broader: the in-aisle ambassador, the scan-back demo, the end-cap moment, and the buyer-side reporting. We run both, often together.
Can you handle scan-back co-op programs? +
Do you build the POS materials, or just place them? +
What chains do you work in? +
How quickly do we see results? +
// pairs with
Retail Merchandising →Retail Demo Programs →Field Marketing →Product Sampling →CPG Beverage →CPG Food & Snack →Spark →
Tell us the chains and the calendar. We'll come back with a POS plan, a bench, and one platform that photographs every piece.
Start planningExplore Spark
>> Receipts
Torch THC National retail program, planning to field execution. 2,500+ Activations / yr →Stone House Bread Toasted sourdough sampling across Michigan Kroger. 32 Events, 19 stores →BE GOAT Fred Meyer rollout demos across the Pacific Northwest. PNW Retail rollout →
Merchandising executes the shelf — planogram, OOS, POS placement. Shopper marketing is broader: the in-aisle ambassador, the scan-back demo, the end-cap moment, and the buyer-side reporting. We run both, often together.
Yes. We coordinate retailer-funded demo programs tied to post-event scan velocity. Chain paperwork, COIs, and certifications filed. Recap goes to brand, broker, and retailer the same day.
Both. We have an in-house fabrication shop for end-caps, branded fixtures, and POS at scale, and we can place materials your existing print partner produces — with photo evidence per piece either way.
Whole Foods, Costco, Sam's Club, Target, Walmart, Kroger, Publix, Wegmans, Sprouts, Erewhon, GNC, Vitamin Shoppe, Pet Supplies Plus, plus most regional banners. Chain-specific paperwork filed before deployment.
Per-store recap in Spark same-day. Scan-back data flows as the retailer releases it (usually 24–72 hours). Program-level analysis at week-end or month-end depending on cadence.