Question 1

What's the difference between shopper marketing and retail merchandising?

Accepted Answer

Merchandising executes the shelf — planogram, OOS, POS placement. Shopper marketing is broader: the in-aisle ambassador, the scan-back demo, the end-cap moment, and the buyer-side reporting. We run both, often together.

Question 2

Can you handle scan-back co-op programs?

Accepted Answer

Yes. We coordinate retailer-funded demo programs tied to post-event scan velocity. Chain paperwork, COIs, and certifications filed. Recap goes to brand, broker, and retailer the same day.

Question 3

Do you build the POS materials, or just place them?

Accepted Answer

Both. We have an in-house fabrication shop for end-caps, branded fixtures, and POS at scale — and we can place materials your existing print partner produces, with photo evidence per piece either way.

Question 4

What chains do you work in?

Accepted Answer

Whole Foods, Costco, Sam's Club, Target, Walmart, Kroger, Publix, Wegmans, Sprouts, Erewhon, GNC, Vitamin Shoppe, Pet Supplies Plus, plus most regional banners. Chain-specific paperwork filed before deployment.

Question 5

How quickly do we see results?

Accepted Answer

Per-store recap in Spark same-day. Scan-back data flows as the retailer releases it (usually 24–72 hours). Program-level analysis at week-end or month-end depending on cadence.

Win the moment at the shelf.

Awareness to reorder , at the shelf.

Eye-catching

Hand on product

Into the cart

Velocity rebuild

We design it, fab it, ship it, and install it.

End-cap displays

Shelf-talkers + price flags

Blade signs + aisle violators

Dump bins + secondary

Cooler clings + decals

Lift cards + tear-pads

Shelf wobblers

Air dancers + activations

Tie the activation to the reorder.

Run the program

Hand on product

Velocity rebuilds

Buyer reorders

Trade spend, with receipts.

Every place the shopper buys.

Grocery & Natural

Mass & Club

Convenience

Specialty

Shopper marketing, answered.

Own the shelf next reset.