See the software behind every program
>> INDUSTRY · FOOD & SNACK
Better-for-you, frozen, snack, candy, jerky, condiments, protein. We turn passive grocery shoppers into trial users — at the shelf, in the aisle, at the festival, and on the campus.
Grocery + mass
channel experience
Allergen-safe
handling protocols
Same-day
sample counts
>> BRANDS WE'VE STAFFED
>> WHAT WE RUN
Food activation is precision work. We staff the retailer's footprint, follow the planogram, respect the demo permit window, and handle allergens by the book. Programs scale from a single Whole Foods event to a 300-store sampling rollout.
01 Grocery in-store demos (Whole Foods, Sprouts, Wegmans, Publix)
02 Mass & club store sampling (Target, Walmart, Costco)
03 Natural channel activation
04 Convenience & gas station ride-alongs
05 Campus & university sampling
06 Sports & festival food sampling
07 Fitness studio & wellness pop-ups
08 Trade-show booth support (Expo West, Fancy Food)
HOW THE FOOD & SNACK PLAYBOOK RUNS
01
BRIEF Day 0–1
Map sampling targets across grocery, mass, c-store. Flag allergens early.
02
PAPERWORK Day 2–10
Filed with the store, the chain, and the local health department.
03
CERTIFY Pre-event
ServSafe / state cards verified. Allergen SOPs briefed per SKU.
04
DEPLOY Activation day
Per-store unit counts in Spark. UPC scan data where the retailer allows.
COMPLIANCE · CERTIFICATIONS · PAPERWORK
Every program we run carries the certifications, COIs, and SOPs that food & snack activation actually requires.
✓ 4-POINT CHECKLIST Audit-ready Cards on file. COIs current. SOPs documented.
Food handler certs
ServSafe / state cards in every market we sample
Allergen protocol
Cross-contact prevention, ingredient cards, gluten-free SOPs
Retail demo permits
Filed with the store, the chain, and the health department
Sample yield reporting
Per-store unit counts back to your trade desk same-day
>> PROGRAMS WE'VE RUN
Krispy Krunchy C-store demo programs
Smalls Sliders Slider sampling at QSR-adjacent events
Dude Wipes Health & wellness retail trial
● LIVE · FOOD & SNACK
Per-store unit counts, allergen-flagged sampling, and (where retailers allow) UPC-level scan integration.
Tour Spark →Get a staffing quote
spark.ignite / cpg-food-snack
LIVE
>> FOOD & SNACK · LIVE OPS LAST 30 MIN
Real-time unit counts per store, per event tracking
Allergen flag visible to the captain and the brand ready
Photo recap with shelf condition + planogram check ready
>> TODAY · BY HOUR ↑ +14%
>> MOST-BOOKED SERVICES FOR FOOD & SNACK
Product Sampling↗Brand Activation↗Event Staffing↗Trade Show Support↗
>> Receipts
Stone House Bread Toasted sourdough sampling across Michigan Kroger. 32 Events, 19 stores →Brew Dr. Kombucha Retail sampling run end to end for distributors. ~150 Demos / month →BE GOAT Fred Meyer rollout demos across the Pacific Northwest. PNW Retail rollout →
>> FOOD & SNACK · FAQ
01 Can you run product sampling inside major grocery chains like Whole Foods and Kroger? +
Yes — we staff inside Whole Foods, Sprouts, Wegmans, Target, Costco, Publix, Kroger, and most regional banners. We handle the demo permit, COI, and chain-specific paperwork.
02 Do your ambassadors have food handler certifications? +
03 How do you report on a multi-store rollout? +
>> READY WHEN YOU ARE
Single-store launch through 300-store national rollouts. We'll quote crew, compliance, and chain coordination inside 48 hours.
Start a brief→All industries→
FOOD & SNACK.
Yes — we staff inside Whole Foods, Sprouts, Wegmans, Target, Costco, Publix, Kroger, and most regional banners. We handle the demo permit, COI, and chain-specific paperwork.
Every ambassador staffed to a food sampling program holds the certification their state requires (ServSafe, state food handler card, or equivalent). For allergen-sensitive SKUs we add extra protocol training.
Through Spark. You get per-store unit counts, photos, ambassador notes, and (where the retailer allows) UPC-level scan data — same-day, every day of the program.