Stone House Bread

Stone House Bread needed to bring its long-fermented sourdough story directly to Kroger shoppers across Michigan. The goal: introduce new customers to the brand and give existing sourdough fans a reason to try a bread made in Traverse City.

Ignite Productions delivered an in-store sampling program built around fresh preparation and personal engagement. Brand ambassadors served freshly toasted sourdough with a Michigan olive-oil drizzle, giving shoppers a memorable introduction to the product. Our teams were trained on Stone House Bread's heritage, ingredients, and fermentation story, connecting each tasting with the qualities behind the bread. Branded sampling stations supported a consistent presence across participating stores, while field recaps captured shopper feedback, photos, and program performance.