Brew Dr. needed a retail sampling partner that could support its distributors and retail accounts while growing with the brand. The goal: give shoppers a chance to discover the products through a consistent in-store experience, with one team accountable for the program.
Ignite Productions owns and manages Brew Dr.'s retail sampling program end to end, supporting distributor and retail partners coast to coast. Beginning in the Pacific Northwest, the program is expanding into additional markets, averaging approximately 150 in-store demos per month. We coordinate the program from retail partner communication and demo scheduling through brand ambassador staffing, on-site execution, and reporting. Our field teams bring the brand into the aisle through branded sampling stations, product introductions, and shopper conversations.
- Approximately 150 retail demos per month
- Program launched in the Pacific Northwest and expanding into additional markets
- Distributor and retail partner support coast to coast
- End-to-end program ownership through one execution partner
- In-store sampling that connects product discovery with the opportunity to purchase
By the numbers
- ~150 Demos / month
- PNW+ Expanding
- 1 Execution partner
What we delivered
Retail Sampling Program Management, Distributor and Retailer Coordination, Demo Scheduling, Brand Ambassador Staffing, In-Store Execution, Reporting.
Retail · Pacific Northwest + expanding markets · Ongoing
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