BE GOAT needed to support its Fred Meyer retail rollout across the Pacific Northwest by introducing shoppers to the brand and giving them a chance to try the product. In a crowded energy drink category, in-store engagement provided an opportunity to turn shelf presence into product discovery.
Ignite Productions supported the rollout with brand ambassador staffing and in-store demo execution. Our ambassadors brought BE GOAT to life through branded sampling stations, face-to-face shopper conversations, and product trial. Positioned near the product, the demos connected the sampling experience with the opportunity to purchase, helping shoppers discover BE GOAT, explore its flavors, and find it on the shelf.
- Product trial and purchases generated during the demos
- Supported BE GOAT's introduction to Fred Meyer shoppers across the region
- Branded sampling stations positioned next to the product on shelf
- A consistent, approachable retail experience at every demo
By the numbers
- Fred Meyer Retail rollout
- PNW Region
- In-store Sampling + trial
What we delivered
Brand Ambassador Staffing, In-Store Demo Execution, Product Sampling, Shopper Engagement, Retail Rollout Support.
Retail · Fred Meyer · Pacific Northwest · 2026
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