See the software behind every program
>> INDUSTRY VERTICALS · COMPLIANCE-READY · 50 STATES
Most agencies pitch "experiential marketing" as one bucket. We don't. Different verticals, different rules — alcohol has TIPS / TABC, food has allergen SOPs, tech has lead capture and CRM handoff. Pick yours.
>> 13 VERTICALS · CLICK ANY TO SEE THE PLAYBOOK
01 · Beverage → CPG Beverage Sparkling water, energy, juice, RTD coffee, kombucha, hydration, functional. TIPS / TABC / RBS Age-gating COI & permits02 · Food & Snack → CPG Food & Snack Better-for-you, frozen, snack, candy, jerky, condiments, protein. Food handler certs Allergen protocol Retail demo permits03 · Alcohol → Alcohol & Spirits Spirits, beer, wine, RTDs, hard seltzer, hard tea. TIPS / TABC / RBS ABC permits 3-tier compliance04 · Tech → Tech & SaaS B2B SaaS, enterprise software, dev tools, AI, security, hardware. Lead quality SLA GDPR / CCPA aware NDAs in scope05 · Auto → Automotive OEM, EV, motorcycle, aftermarket, tier-1 suppliers, dealer groups. Driving consent Insurance coordination OEM brand standards06 · Beauty → Lifestyle & Beauty Skincare, color, haircare, fragrance, fashion, jewelry, wellness, supplements. Hygiene & sanitation Retailer brand standards Sample yield reporting07 · Cannabis → Cannabis & CBD Flower, vape, edibles, beverages, CBD, hemp-derived THC. 21+ age gating State by state Cannabis board permits08 · Sports → Sports & Entertainment Stadium and arena activation, fan zones, concourse staffing, halftime activations, jersey-back sponsorships, and entertainment-property programs. Venue clearances Game-day SOPs Alcohol where applicable09 · Pet → Pet & Animal Dog and cat food, treats, wellness, gear, accessories, and adjacent CPG. Retailer paperwork Pet-safety SOPs Adoption partner clearance10 · Wellness → Health & Wellness Vitamins, protein, electrolytes, nootropic, functional beverage, wellness, supplements, OTC, and adjacent personal-care. FDA-compliant claims Ingredient disclosure Channel-specific SOPs11 · QSR → QSR & Restaurant Burger, chicken, pizza, taco, BBQ, dessert, coffee, fast-casual, ghost kitchen. Food handler certs Allergen protocol Franchise brand standards12 · Gaming → Gaming & Esports Console, PC, mobile, accessories, esports orgs, streaming platforms, and adjacent CPG. Hardware tracking Age-appropriate content IP / NDA briefing13 · Hospitality → Hospitality & Travel Hotels, airlines, cruise lines, destinations, OTAs, luxury hospitality, vacation rental, and adjacent travel-tech. Property brand standards TSA + airport Union venues
>> CROSS-VERTICAL FAQ
01 Can one agency run field marketing programs across multiple CPG categories? +
Yes. We've run programs that span beverage and food, beauty and lifestyle, alcohol and hospitality. Each vertical gets its own captain, compliance briefing, and reporting layer — but you stay on one PM, one invoice, one Spark view.
02 How does field marketing pricing change by industry vertical? +
03 Do you carry separate certificates of insurance by industry? +
04 Can brand ambassadors be briefed on technical product knowledge? +
05 Which industry verticals is Ignite strongest in? +
>> TRUSTED BY THE BRANDS THAT DEFINE CULTURE
>> YOUR VERTICAL ISN'T LISTED
Pet, finance, cannabis, gaming, motorsports, hospitality — we've staffed and run activation across most consumer categories. Brief us and we'll come back with vertical-specific compliance and crew.
Start a brief→
▸ Non-alcoholic / zero-proof spirits
▸ Nootropic & focus beverages
▸ Adaptogen tonics
▸ Hard kombucha
▸ Craft hot sauce & condiments
▸ Plant-based meat & dairy alternatives
▸ Freeze-dried & camping food
▸ Fermented foods (kimchi, pickles, tempeh)
▸ Agave spirits (mezcal, sotol, raicilla)
▸ Craft cider & mead
▸ Craft non-alcoholic beer
▸ Infrared sauna
▸ Sleep tech & supplements
▸ Menopause & women's midlife health
▸ Fertility & family planning
▸ Waterless & clean beauty
▸ Mineral / reef-safe sunscreen
▸ Hair-loss & scalp care
▸ Overlanding & van-life gear
▸ Non-toxic home & clean cleaning
▸ Pickleball & padel
▸ Indoor golf & launch monitors
▸ Climbing & bouldering gyms
▸ Tabletop games & collectibles (TCG)
▸ Faith-based & values brands
▸ Functional mushroom drinks
▸ Prebiotic & gut-health sodas
▸ Hemp & THC-infused beverages
▸ RTD mocktails
▸ Artisanal jerky & meat snacks
▸ Bone broth & collagen
▸ Heritage & global-cuisine CPG
▸ Better-for-you kids' snacks
▸ Natural & orange wine
▸ Ready-to-drink canned cocktails
▸ Cold plunge & recovery gear
▸ Red-light therapy devices
▸ Metabolic health & glucose monitoring
▸ Men's health & hormone clinics
▸ Sexual wellness
▸ Men's grooming & beard care
▸ Indie fragrance
▸ E-bikes & micromobility
▸ EV charging & accessories
▸ Water filtration & air purification
▸ Disc golf
▸ Youth sports academies
▸ Sneaker & streetwear culture
▸ Vinyl & music-gear
▸ Veteran & military-affiliated brands