See the software behind every program
>> INDUSTRY · SPORTS · ENTERTAINMENT · LIVE EVENTS
Stadium and arena activation, fan zones, concourse staffing, halftime activations, jersey-back sponsorships, and entertainment-property programs. We work inside the venues that matter — NFL, NBA, MLB, NHL, MLS, NCAA, NASCAR, festivals, and global tours.
Venue-cleared
with team + property
Game-day ready
weather-tested
All major leagues
national footprint
>> BRANDS WE'VE STAFFED
>> WHAT WE RUN
Stadium and venue work is its own discipline. We coordinate with team marketing, property operations, concourse vendors, and broadcast partners. Game-day staffing happens at scale, in weather, with traffic, and with the fan experience as the through-line.
01 Stadium concourse sampling & activation
02 Fan zone & tailgate programs
03 Halftime / pre-game on-field activations
04 Jersey-back & in-arena signage tie-ins
05 Premium suite hospitality staffing
06 Festival & multi-day concert tours
07 Motorsports activation (NASCAR, F1, IndyCar)
08 NCAA / collegiate game-day programs
HOW THE SPORTS PLAYBOOK RUNS
01
BRIEF Day 0–3
Stadium, arena, festival, motorsport — confirm venue access path.
02
CLEAR Day 4–21
Coordinate with team marketing, ops, and (where needed) league office.
03
BRIEF CREW Pre-event
Bag policy, broadcast windows, security flow, weather contingency.
04
GAME DAY Event day
Concourse staffing, fan zone, on-field — recap in Spark same-day.
COMPLIANCE · CERTIFICATIONS · PAPERWORK
Every program we run carries the certifications, COIs, and SOPs that sports activation actually requires.
✓ 4-POINT CHECKLIST Audit-ready Cards on file. COIs current. SOPs documented.
Venue clearances
Filed with the team, the venue ops, and (where needed) the league
Game-day SOPs
Crew briefed on bag policy, broadcast windows, security flow
Alcohol where applicable
TIPS / TABC / RBS certified for concourse pouring
Weather contingencies
Cold-weather, rain, and heat protocols built into every plan
>> PROGRAMS WE'VE RUN
Liquid Death NASCAR sponsorship activation
Mas+ Messi Stadium activation with Messi
White Claw Sports/festival concourse
● LIVE · SPORTS
Per-section concourse traffic, fan-zone dwell time, sampling counts by gate, and broadcast-window activation timing — captured live during the game.
Tour Spark →Get a staffing quote
spark.ignite / sports-entertainment
LIVE
>> SPORTS · LIVE OPS LAST 30 MIN
Per-section / per-gate sampling counts tracking
Fan-zone dwell + engagement time ready
Broadcast-window activation windows logged ready
Game-day weather impact tagged to KPIs ready
>> TODAY · BY HOUR ↑ +14%
>> MOST-BOOKED SERVICES FOR SPORTS
Stadium Activation↗Concourse Staffing↗Fan Zone Builds↗Game-Day Sampling↗
>> Receipts
Breakaway Music Festival Silent disco to exit sampling across 12 festivals. 12 Festivals →OpenAI 87 brand ambassadors across Dev Day 2026. 87 Ambassadors →Luckin Coffee NYC store openings, app signups and campus promos. NYC Store openings →
>> SPORTS · FAQ
01 Can you run brand activations inside NFL, MLB, and NBA stadiums? +
Yes. We've staffed concourse, fan zone, and on-field programs across NFL, MLB, NBA, NHL, MLS, and motorsports venues. We coordinate with the team, the venue, and (where needed) the league office.
02 How early do we need to plan a game-day program? +
03 Can you handle weather contingencies? +
>> READY WHEN YOU ARE
Single game, multi-game tour, fan zone, or full season-long property activation. We'll scope crew, venue clearance, and game-day logistics inside 48 hours.
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SPORTS.
Yes. We've staffed concourse, fan zone, and on-field programs across NFL, MLB, NBA, NHL, MLS, and motorsports venues. We coordinate with the team, the venue, and (where needed) the league office.
2–8 weeks for full team and venue sign-off, depending on the property. Major-league venues require longer; college and minor-league venues can move faster.
Yes. Every outdoor program ships with cold-weather, rain, and heat SOPs. Crew is briefed pre-event, and we'll re-staff or replan if conditions force it.