OpenAI
Event Execution
Brand Ambassador Staffing
On-Site Operations
Project details:
BACKGROUND & CHALLENGE

OpenAI Dev Day 2026 required a large on-site team supporting both the attendee experience and event operations. The staffing scope spanned experiential product areas, keynote ushering, wayfinding, traffic management, and hospitality, with leads and supervisors supporting teams across the venue.

SOLUTION & EXECUTION

Ignite Productions supported event execution with 87 brand ambassadors on site, filling roles across nearly every part of the event. Our team supported experiential product interactions, ushered attendees during the keynote, provided wayfinding and signage support, managed attendee traffic, and assisted with food and beverage operations. Lead and supervisor brand ambassadors provided on-site team oversight throughout the event.

Project results:
Post-Campaign OUTCOMES
  • 87 brand ambassadors deployed on site
  • Experiential product and attendee engagement roles
  • Keynote ushers, wayfinding, signage, and traffic management
  • Lead and supervisor brand ambassadors
  • Food and beverage support and event operations

By the numbers

  • 87 Ambassadors on site
  • 5 Role areas covered
  • Leads + supervisors on site

What we delivered

Brand Ambassadors, Event Staffing, On-Site Operations, Wayfinding + Traffic, Food + Beverage Support.

AI + Tech · OpenAI Dev Day 2026 · 2026

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