Breakaway Music Festival needed on-site teams to bring two sponsor experiences to life across a 12-festival series: Jimmy John's Club Sandwich silent disco inside the grounds, and hiyo exit sampling as attendees left each night.
Ignite Productions worked with Breakaway Music Festival to support Jimmy John's and hiyo activations across 12 festivals, providing brand ambassador staffing and on-site execution. For Jimmy John's, our team staffed and helped execute the branded Club Sandwich silent disco, supporting on-site operations and engaging festivalgoers within the experience. For hiyo, our ambassadors staffed and executed exit sampling, distributing product and introducing attendees to the brand as they left the festival. Across both programs, Ignite provided the people and execution support to bring sponsor experiences to life throughout the festival series.
- 12 festivals supported across the series
- Jimmy John's Club Sandwich silent disco staffing + operations
- hiyo festival exit sampling, staffed and executed
- Brand ambassador staffing for two sponsor brands
By the numbers
- 12 Festivals
- 2 Sponsor brands
- Silent disco + exit sampling
What we delivered
Brand Ambassador Staffing, On-Site Activation Execution, Experiential Engagement, Product Sampling.
Festivals · 12-festival series · 2026
Ready to ignite your next campaign?
