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ILLUSTRATIVE SPARK DEMO

Trial you can actually count.

A CPG product sampling agency that puts product in hands and proves it across in-store demos, street, campus, and festivals. Every sample GPS-verified, every count in your dashboard by end of day.

Plan a sampling program → See the measurement

Samples

counts by program

GPS

shift verification

spark / sampling / example-counts

DEMO

Example samples logged

734

Kroger · Columbus OH +128

Sprouts · Phoenix AZ +94

ACL Fest · Austin TX +512

ILLUSTRATIVE COUNTS

EXAMPLE PROGRAM

// BREW DR. · RETAIL SAMPLING

From retail coordination to the recap.

Ignite manages Brew Dr.'s retail sampling program from retailer and distributor coordination and demo scheduling through ambassador staffing, in-store execution and reporting. The program began in the Pacific Northwest and is expanding into additional markets.

Read the Brew Dr. case → Plan a sampling program →

IN-STORE DEMOS◆ STREET SAMPLING◆ CAMPUS◆ FESTIVALS◆ ON-PREMISE◆ GPS-VERIFIED COUNTS◆ TRIAL → PURCHASE◆ SAME-DAY DATA◆ IN-STORE DEMOS◆ STREET SAMPLING◆ CAMPUS◆ FESTIVALS◆ ON-PREMISE◆ GPS-VERIFIED COUNTS◆ TRIAL → PURCHASE◆ SAME-DAY DATA◆

// THE SHORT ANSWER

What is a product sampling agency?

A product sampling agency staffs and runs the programs that put your product directly in a consumer's hands: in-store demos, retail sampling, street teams, campus, festivals, and on-premise. Ignite coordinates the program, staffs the demo, executes in the field, and reports sample counts, photos, and ambassador notes for each program.

// WHY SAMPLING WORKS

Measure samples and purchases.

Agree the measurement plan before launch. Report samples distributed and shopper interactions, then assess purchases separately where the retailer provides sales or scan-back data for the agreed event window.

Reach

Define the audience and observation method

Program reporting

Sampled

Count product samples distributed

Program reporting

Engaged

Log interactions and ambassador notes

Program reporting

Purchased

Verify purchases where retailer data is available

Retailer data

※ Measurement stages, not conversion results. Samples distributed do not establish purchases; the recap identifies the source, reporting period and method used.

// WHERE WE SAMPLE

Every channel that drives trial.

In-store demos

Grocery, mass, club, natural. Table, taste, convert at the shelf.

Street sampling

High-density hand-to-hand. Corners, transit, events, cans-in-hands.

Campus

Move-in, game days, quads. Where Gen-Z brand defaults get set.

Festivals & events

Footprints and roving teams at the moments people post about.

On-premise

Bars and restaurants, TIPS-certified pour teams, trial where they buy.

Mobile & tours

Branded vehicles hitting multiple markets on a routed schedule.

// THE PROOF LAYER

Every count, logged.

Spark records sample counts, GPS-verified shifts, photos and ambassador notes. Purchase or scan-back reporting is included where retailer data is available and the measurement approach has been agreed for the program.

Explore Spark →

GPS

verified shifts

Photo

proof on site

Per-SKU

sample counts

Same-day

market dashboard

// QUESTIONS BUYERS ASK

Straight answers.

How do you measure a sampling program?

We report sample counts, photos, ambassador notes and GPS-verified shifts. Where a retailer supplies sales or scan-back data, we agree the event window and method before comparing purchases with sampling activity.

Can you coordinate retailer scheduling?

Yes. We coordinate with retail and distributor partners on store dates, demo requirements, product availability and ambassador scheduling, then manage execution and reporting.

Can you roll a program out region by region?

Yes. We plan the markets, retailer accounts and dates together, then sequence scheduling, staffing and reporting so the program can expand with your retail coverage.

Can you support chilled product sampling?

Include serving temperature, storage, transport and venue facilities in the brief. We confirm the handling plan, retailer requirements and staff briefing before booking the program.

How do you distinguish samples from purchases?

Samples distributed are an activity count. Purchases require separate evidence, such as retailer sales or scan-back data for an agreed period. We identify the source and method in the recap and do not infer purchases from sample counts alone.

What channels do you sample in?

Grocery, mass, c-store, natural, on-premise, campus, street, festivals, sporting events, and B2B trade shows, with channel-specific staffing and compliance.

Do you sample alcohol and regulated categories?

Yes. TIPS-certified staff, state-by-state alcohol compliance, and food-handler certs for all F&B sampling.

Do you run retail co-op or MDF-funded programs?

Yes. We run retail co-op programs and handle creative, staffing, logistics and claim-ready reporting that the retail partner can submit against MDF or scan-back budgets.

What's typical conversion?

Conversion varies by product, retailer, audience and measurement method. We agree the reporting period and available purchase evidence before interpreting trial-to-purchase results; there is no universal conversion rate.

How fast is data turnaround?

Same-day. Counts, photos, and dashboards are available within hours of shift completion.

// PUT PRODUCT IN HANDS

Sample it. Then count it.

Tell us the product, the markets, and the goal. We'll design the sampling program, staff it, and prove the trial — sample by sample.

Plan a sampling program →Retail demos →

Pairs with Retail Demos · Street Teams · On-Premise

>> Receipts

Programs we run like this.

All case studies →

Brew Dr. Kombucha Retail sampling run end to end for distributors.Stone House Bread Toasted sourdough sampling across Michigan Kroger. 32 Events, 19 stores →BE GOAT Fred Meyer rollout demos across the Pacific Northwest. PNW Retail rollout →