See the software behind every program
Guerrilla sampling that hits the corridor, not the office park. Route-mapped, GPS-verified, audience-targeted — every hand-off logged, every festival and game-day moment worked.
Plan your drop →See our work
257K+
ambassador bench
50
states routed
48hr
rush window
spark.ignite / street-routes · live
Hand-offs · this hour
625
LIVE
96%
GPS logged
38%
QR scanned
12
social tags
Live route feed
WYNWOOD · MIA 88 handoffs · 24 QR
WILLIAMSBURG · NYC 142 handoffs · 38 QR
6TH ST · AUSTIN cooler restock
// cans we put in real hands · this month
180,052
Cans sampled
18
Cities active
141
Routes run
180/hr
Velocity · mean
// velocity math
We've run enough corridors to give you the planning model — by ambassador, by hour, by city, by program length.
150 / hr
Mean hand-offs per hour at a high-density corridor.
3,600 / day
4-ambassador crew · 6-hour shift = 3,600 cans in hands.
18,000 + / wk
Same crew, 5 cities, 5 days. 18,000+ hand-offs end of week.
+22% recall
Mean uplift in unaided brand recall after a single hand-off.
※ Velocity varies by corridor density, weather, brand category, and program window. We benchmark before quoting.
// the on-foot kit
Guerrilla works when the crew can pour, log, and refill without going back to the truck. The kit is engineered for the corridor — light, branded, restock-ready.
01
Insulated cooler, branded sleeve, 90-min cold hold for a 24-can refresh.
02
Pre-iced restock at central staging. Captain runs the runner cycle.
03
Wrist-clipped QR card consumers scan post-hand-off — sends to landing page + CRM.
04
Branded tear-card with a promo code or social handle to take home.
// national moments board
From Coachella to the Super Bowl to NYE Times Square — if there's a crowd, we've worked the corridor. We staff against the calendar.
FESTIVAL · INDIO, CA
240–300/hr
APR · 2 WKND
FESTIVAL · AUSTIN, TX
220–280/hr
OCT · 2 WKND
FESTIVAL · CHICAGO, IL
AUG · 4 DAYS
FESTIVAL · LAS VEGAS, NV
MAY · 3 DAYS
FESTIVAL · MIAMI, FL
MAR + JUL
MAJOR · ROTATING
300+/hr
FEB · WEEK
260+/hr
APR · WEEK
200–260/hr
JUL + OCT
MOMENT · NEW YORK
DEC+FEB+SEP
MOMENT · NEW ORLEANS
FEB + APR
MOMENT · AUSTIN, TX
MAR + OCT
COLLEGE · NATIONAL
AUG + DEC
※ 12 marquee moments shown · 100+ more festivals, games, and brand moments in active rotation.
LIVE · ROUTE OPS
Every drop GPS-tagged, every route completion verified, photo evidence from every neighborhood. The route-level recap ships the day the crew walks — not four weeks later.
Explore Spark →Get a staffing quote
GPS-tagged
drops, real time
Per-route
coverage map
Photo
every neighborhood
Route recap
end of day
// questions
What kinds of street teams do you run? +
Sampling drops, flyer runs, branded moments, guerrilla activation, pop-up corridors, branded bike and pedicab routes, and combined foot-plus-vehicle teams. Programs scale from one-day drops to multi-market national tours.
How do you make sure samples reach the right audience? +
Do you handle permits for street sampling? +
Can you scale to multiple markets at once? +
What reporting do we get from a street program? +
// pairs with
Product Sampling →Experiential Marketing →Mobile Tours →Festival Activations →Sports & Entertainment →CPG Beverage →Spark →
Tell us the audience, the moment, and the markets. We'll map the routes, staff the corridor, and log every hand-off.
Start planningExplore Spark
>> Receipts
Luckin Coffee NYC store openings, app signups and campus promos. NYC Store openings →Breakaway Music Festival Silent disco to exit sampling across 12 festivals. 12 Festivals →Torch THC National retail program, planning to field execution. 2,500+ Activations / yr →
Sampling drops, flyer runs, branded moments, guerrilla activation, pop-up corridors, branded bike and pedicab routes, and combined foot-plus-vehicle teams. Programs scale from one-day drops to multi-market national tours.
Route design upfront. We map your sampling against the audience profile you're after — neighborhoods, venues, transit corridors, event approach paths — then brief the crew on who to engage. Spark logs every drop with location and time.
Yes. Where the city or jurisdiction requires permits, we file them. Where street sampling is restricted, we route around it and tell you up front before the program ships.
Yes. Our 257,000+ ambassador bench covers all 50 states. We've run national multi-market street programs across 12–18 metros in a single weekend, coordinated through a single PM.
Route-level recap end of day — drops per location, photo evidence, GPS verification of route completion, and ambassador notes from the field. Full program recap ships within hours.