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Festival activation, built and staffed. From the brand house to the sample tent to the after-hours pop-up.
10K+
samples / day
40x40
footprints built
50
states + DC
Brief us on a festival project → ● Need it fast? Rush queue
>> IN THE FIELD
★ Breakaway Music Festival
* CASE STUDY
Ignite provided brand ambassador staffing and on-site execution across Breakaway's 12-festival series. For Jimmy John's, our teams staffed and supported the Club Sandwich silent disco. For hiyo, ambassadors executed exit sampling as attendees left the festival.
● THE TAKE
Most festival activations die in the build week. Permits late, freight late, crew untrained, sample plan wrong, content capture forgotten until Sunday night. We've built the festival activation playbook into a managed program — permits, fab, freight, crew, sample, content, recap. Same week one through week six of the season.
// FOUND-YOU MOMENT
✕ Lost a build day to a missing permit
✕ Watched freight arrive 12 hours after gates
✕ Run out of samples by Sunday afternoon
✕ Found out content capture was a phone in someone's pocket
✕ Heard your festival vendor disappear after strike
✕ Tried to manage Coachella + Stagecoach + EDC with three different agencies
✕ Got a recap deck four weeks after the festival
✕ Asked yourself why you don't run an in-house festival program
We replace the chaos with a managed festival playbook — permits, fab, crew, sample, content, recap.
Festival brand activations across music, food, lifestyle, and cultural festivals. Coachella, Lollapalooza, ACL, EDC, Bonnaroo, Outside Lands, Stagecoach, Calibash, La Onda — we build, staff, route, and recap brand activations inside the gates and around the perimeter. Permits handled, footprint built, ambassadors trained, data captured.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
Generic event staffer, briefed in the back of house
✓ Festival-trained ambassador with category background
Permits filed last-minute, build week chaos
✓ Permits filed at sign-off, build week scheduled
Sample plan estimated
✓ Sample plan modeled against gate traffic and dwell time
No content capture, recap deck weeks later
✓ Same-night content edit, recap dashboard before strike
Different vendor per festival
✓ Same playbook, same captain rotation, same Spark dashboard
Brand fabricator + staffing + content as 3 vendors
✓ Built, staffed, captured, recapped under one PM
>> FESTIVAL // 08 CAPABILITIES
* 01 →
10x10 to 40x40 branded footprints. Fabricated in-house, shipped, set, struck on schedule.
* 02 →
Captains, ambassadors, demo specialists, photo team — trained on the brand and the festival.
* 03 →
Festival-grade sampling — 10,000+ units a day where the program calls for it.
* 04 →
Off-festival brand-house programs, artist-meet-and-greet hosting, VIP suite staffing.
* 05 →
Stage sponsorship activation, fan-zone hosting, festival-app tie-ins.
* 06 →
Same-night content edit. Stories, reels, earned-media-ready edits delivered before next-day strike.
* 07 →
Calibash, La Onda, Premios Juventud — bilingual staffing, culturally-anchored brand moments.
* 08 →
Plan one program across the season — Coachella → Stagecoach → EDC → Lolla → ACL — one playbook.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
Festival permits
Vendor permits, fire marshal sign-off, ABC permits, on-site footprint inspection.
COIs + liquor liability
Festival-named additional insureds. Liquor liability where the program serves alcohol.
TIPS / TABC / RBS
Every regulated pour ambassador certified for the festival's state. Cards on file.
Content release
Photo and video release SOPs — festival, brand, and ambassador all signed before deployment.
// who runs this // 08 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Sports & Entertainment 05 Lifestyle & Beauty 06 Cannabis 07 Gaming & Esports 08 Tech & SaaS
>> HOW THIS RUNS
01 1/5
Confirm festival, footprint, sample plan, content angle, KPIs.
02 2/5
Festival permits, ABC paperwork, fire marshal sign-off, freight schedule.
03 3/5
In-house fabrication, branded kit, freight to festival, on-site set.
04 4/5
Captain-led crew, samples logged, content captured, dwell tracked.
05 5/5
Same-night content delivery, post-festival recap dashboard with full data trail.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
Festival brand activations Festival event staffing Brand activation at festivals Music festival sampling Cultural event activations Coachella activation agency ACL festival activation EDC brand activation Lollapalooza activation Calibash brand activation
Ignite runs festival brand activations across the major music, food, lifestyle, and cultural festival circuits. Coachella, Stagecoach, Lollapalooza, ACL, EDC, Bonnaroo, Outside Lands, BottleRock, Hangout, Music Midtown, Made in America. Calibash, La Onda, Premios Juventud, Hispanicize. SXSW, ACL Live, Pitchfork, Afropunk, Roots Picnic.
Programs include footprint design and in-house fabrication, festival permits and ABC paperwork, freight logistics, captain-led staffing, sample plan modeling, content capture, and same-night recap delivery. Spark logs every sample, every photo, every dwell-time check-in across the festival weekend.
Brand-house programs run alongside the on-festival activation. Artist meet-and-greet hosting, VIP suite staffing, sponsor-integration activation, and after-hours pop-ups. Bilingual staffing for Latin music festival circuits — same Mas+ × Messi model we run for our Hispanic-targeted programs.
Best for beverage and spirits brands running multi-festival summer programs, lifestyle brands activating during cultural moments, and CPG brands seeking massive trial windows that double as content engines for the next quarter.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · FESTIVAL
Per-festival sample counts, dwell time, content capture log, brand-house attendance — all on one dashboard before strike.
Tour Spark →Get a staffing quote
spark.ignite / festival
LIVE
>> FESTIVAL · LIVE OPS LAST 30 MIN
Festival sample counts logged live tracking
Dwell time per footprint zone ready
Same-night content delivery ready
Per-festival recap dashboard ready
>> TODAY · BY HOUR ↑ +14%
// faq
Ignite manages the brand program's agreed staffing, logistics, activation execution and reporting. The organizer controls festival access, sponsor rights, venue rules and approval deadlines. We confirm those responsibilities with the brand and organizer before deployment.
Share the festival dates and sponsor brief as early as possible. Lead time depends on organizer approvals, permits, footprint and logistics requirements, product availability and staffing. We confirm the schedule after reviewing the scope.
Send the festival names, cities and dates, sponsor rights, footprint or sampling format, staffing needs, product and inventory plan, logistics, reporting requirements and budget. Include organizer deadlines so we can scope the work around them.
Coachella, Stagecoach, Lollapalooza, ACL, EDC, Bonnaroo, Outside Lands, BottleRock, Hangout, Music Midtown, Made in America, Calibash, La Onda, Hispanicize, SXSW, Pitchfork, Afropunk, Roots Picnic, plus most major regional and lifestyle festivals.
Yes. Vendor permits, fire marshal sign-off, ABC permits, additional-insured COIs, freight schedules. Filed at sign-off, not last-minute.
Both. In-house fabrication shop in Reno, NV builds branded footprints from 10x10 sample tents up to 40x40 brand houses. Freight scheduled, set, struck. Crew and content under the same PM.
Festival-grade programs can run 10,000+ samples a day where the gate traffic and footprint support it. We model sample plan against expected dwell time and footprint capacity at brief.
Yes. We manage the festival schedule, staffing plan and reporting across a series with one program team. Coachella and Stagecoach take place on separate weekends; routing and staffing are planned around each festival's dates and requirements.
Same-night content cut delivered before strike. Post-festival recap dashboard with per-day sample counts, GPS-verified ambassador shifts, content gallery, dwell time tracking, and audience capture for next-quarter remarketing.
>> OFTEN PAIRED WITH
01 Experiential Marketing EXPLORE →04 Event Staffing EXPLORE →05 Product Sampling EXPLORE →
>> Receipts
Breakaway Music Festival Silent disco to exit sampling across 12 festivals. 12 Festivals →Luckin Coffee NYC store openings, app signups and campus promos. NYC Store openings →Torch THC National retail program, planning to field execution. 2,500+ Activations / yr →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Experiential Marketing ↗Event Staffing ↗Fabrication & Builds ↗Mobile Tours ↗Bilingual Brand Ambassadors ↗Sports & Entertainment ↗CPG Beverage ↗Spark ↗Our Work ↗