Question 1

Which festivals have you activated at?

Accepted Answer

Coachella, Stagecoach, Lollapalooza, ACL, EDC, Bonnaroo, Outside Lands, BottleRock, Hangout, Music Midtown, Made in America, Calibash, La Onda, Hispanicize, SXSW, Pitchfork, Afropunk, Roots Picnic, plus most major regional and lifestyle festivals.

Question 2

Can you handle permits and the festival paperwork?

Accepted Answer

Yes. Vendor permits, fire marshal sign-off, ABC permits, additional-insured COIs, freight schedules. Filed at sign-off, not last-minute.

Question 3

Do you build the footprint or just staff it?

Accepted Answer

Both. In-house fabrication shop in Reno, NV builds branded footprints from 10x10 sample tents up to 40x40 brand houses. Freight scheduled, set, struck. Crew and content under the same PM.

Question 4

What's the sample-per-day capacity at a major festival?

Accepted Answer

Festival-grade programs can run 10,000+ samples a day where the gate traffic and footprint support it. We model sample plan against expected dwell time and footprint capacity at brief.

Question 5

Can you handle multi-festival circuits in one engagement?

Accepted Answer

Yes. Coachella + Stagecoach (same weekend, same market) is a common combo. Multi-festival summer programs (Coachella → Lolla → ACL → EDC) run under one playbook, one captain rotation, one Spark dashboard.

Question 6

What's included in the recap?

Accepted Answer

Same-night content cut delivered before strike. Post-festival recap dashboard with per-day sample counts, GPS-verified ambassador shifts, content gallery, dwell time tracking, and audience capture for next-quarter remarketing.

We build the moment. Gates to after-hours.

Festivals don't sell brands. Brands sell themselves — if the activation actually shows up.

If you've activated at a festival, you've probably…

Most agencies. Then us.

What we run inside festival .

Festival footprint build

Festival staffing

Sampling at scale

Brand houses + VIP

Sponsorship integrations

Content capture

Mas+ × Latin festival model

Multi-festival circuits

Categories we know cold.

From brief to recap.

BRIEF

PERMIT

BUILD

ACTIVATE

RECAP

See the work behind the brief.

Festival activation is its own discipline. Permits, fab, freight, crew, sample, content, recap — under one PM.

Brooklyn to Burbank. + EVERY ZIP IN BETWEEN

Ignite supports festival brand activations in major markets nationwide.

< Spark for festival activation . >

Frequently asked.

These run great together.

Experiential Marketing

Event Staffing

Product Sampling

Brief us on a festival program.