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Spanish-language brand ambassadors and multicultural event staff for U.S. Hispanic and bilingual audiences.
Spanish-fluent
verified per ambassador
50
states + DC
7+
languages on roster
Brief us on a bilingual BAs project →● Need it fast? Rush queue
● THE TAKE
Brands check the bilingual box without verifying. We don't. Every ambassador on a Spanish-language program is interviewed in Spanish, briefed in Spanish, and judged on whether the conversation actually lands with the consumer. Other languages too — Portuguese for World Cup, Haitian Creole for Miami programs, Mandarin for Bay Area tech events.
// FOUND-YOU MOMENT
✕ Hired a 'bilingual' BA who only spoke restaurant Spanish
✕ Watched a Spanish-language demo run with English-only ambassadors
✕ Lost trust with the audience because the script didn't translate
✕ Found out the cultural nuance was missing 10 minutes into the demo
✕ Asked vendor for 'bilingual' staff and gotten the same crew as English
✕ Paid translator rates for staff who couldn't hold a conversation
✕ Coordinated 4 different cultural events without a consistent crew
✕ Wondered why your Hispanic-targeted media isn't converting
We replace the checkbox with verified fluency and in-language briefing.
Bilingual brand ambassadors trained to engage Spanish-speaking and bilingual consumers in market. Mas+ stadium activation, retail demos in Hispanic-strong banners, festival programs at La Onda / Calibash / Hispanicize, brand-house programs in LA / Miami / Houston / NYC / Chicago. Real fluency, brand briefing in both languages, cultural-context training.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
'Bilingual' on a roster check
✓ In-language interview before every program
Generic activation script translated last-minute
✓ Brand brief delivered in Spanish and English
No cultural context training
✓ Briefed on cultural moments, music, references, refusals
Different vendor for Hispanic vs general market
✓ Same managed program — both audiences served by the same captain
No multi-language coverage
✓ Spanish + Portuguese + Mandarin + Haitian Creole on roster
Generic event staffing pool
✓ Vetted bilingual roster — captains who've run Hispanic activations before
>> CHANNEL BREAKDOWN
What a demo looks like changes with the channel. We handle the per-channel paperwork, format, and conversion KPI.
01 · CHANNEL
CALLE OCHO · RUIDO FEST · FIESTA SAN ANTONIO · CARNAVAL
PERMITS
Festival vendor permits, ABC where alcohol-tied, bilingual safety briefing
FORMAT
Ingress + on-grounds sampling, Spanish-first script, regional-dialect briefing
KPI
Hand-offs per ambassador, language-match engagement rate, social tag
02 · CHANNEL
SEDANO'S · NORTHGATE MARKET · VALLARTA · LA MICHOACANA · FIESTA MART
Banner-specific MSAs, neighborhood bodega owner relationships
Route-based per-store sampling, Spanish-first owner conversation, demo + sell-sheet
Per-store conversion, reorder velocity, banner sell-through
03 · CHANNEL
WHOLE FOODS · TARGET · COSTCO · SPROUTS · KROGER (HISPANIC-STRONG STORES)
Chain demo permits, bilingual cert training, Hispanic-shopper demo flow
In-store demo in both languages, crossover-household scripted talking points
Hispanic-shopper conversion, scan-back lift, retailer pull-through
04 · CHANNEL
MLS · LIGA MX · LAFC · INTER MIAMI · COPA AMERICA · WORLD CUP
Stadium vendor permits, ingress/egress activation rights
Match-day ingress sampling, in-bowl brand activation, Hispanic Heritage Night programs
Touch-points per match, Hispanic-fan engagement, brand recall lift
05 · CHANNEL
ESPN DEPORTES · UNIVISION · TELEMUNDO · LATIN INFLUENCERS
Talent + media agreements, bilingual content production
Branded media tour, Spanish-first press events, bilingual influencer activation
Earned media reach, Hispanic-audience impressions, conversion lift
>> USE CASES
Common contexts buyers map to their next quarter's plan.
HISPANIC FESTIVAL MULTI-DAY
Bilingual ambassadors stationed at festival ingress + on-grounds. Spanish-first engagement scripted for the Cuban-American or Mexican-American audience, brand pivot per market.
EXPECTED LIFT 200+ hand-offs/hr · per BA
STADIUM ACTIVATION MATCH-DAY
Bilingual specialists at stadium ingress for LAFC, Inter Miami, Liga MX exhibition matches. Match-day energy, Spanish-first crowd engagement.
EXPECTED LIFT 10K+ touch-points / match
BODEGA + GROCERY ROUTE-BASED
Route-based sampling at Hispanic-strong banners: Sedano's, Northgate Market, Vallarta, La Michoacana, neighborhood bodegas.
EXPECTED LIFT Per-store conversion + reorder
MULTICULTURAL RETAIL PER-STORE
Whole Foods Brickell, Target East LA, Costco San Antonio, Sprouts Phoenix. Demo runs in both languages, scripted for crossover or Spanish-first households.
EXPECTED LIFT +18% Hispanic-shopper conversion
MAS+ STYLE BRAND ICONIC
MAS+, ESPN Deportes media moment, branded media tour with Spanish-first press + bilingual influencer activation.
EXPECTED LIFT Multi-channel exposure
>> MEET THE BENCH
Spanish isn't one language. Miami Cuban-American sounds nothing like East LA Mexican-American. Our roster is built around regional dialects, code-switching patterns, and the cultural cues that actually land in market.
MR
Marisol R.
MIAMI · CUBAN-AMERICAN
MARKET
South Florida
WITH IGNITE
3.4 years
CERTIFICATIONS
TIPS ES (Caribbean) EN
38
PROGRAMS
4.9
RATING
96%
RETENTION
AC
Alejandro C.
LOS ANGELES · MEXICAN-AMERICAN
Southern California
2.8 years
RBS ES (Mexican) EN
31
4.8
92%
JT
Jasmine T.
NEW YORK · PUERTO RICAN
NYC Metro
2.1 years
26
94%
DV
Diego V.
HOUSTON · SOUTH AMERICAN
Texas Gulf
1.9 years
TABC ES (Colombian) EN PT
22
90%
>> BENCH DEPTH
We staff against the demographic, not just the metro. Bilingual specialist density tracks the actual Hispanic + multicultural population — not census-tract averages.
Miami / South Florida FL · 70% HISPANIC
620+
BILINGUAL SPECIALISTS
Los Angeles CA · 49% HISPANIC
540+
Houston TX · 44% HISPANIC
380+
San Antonio TX · 64% HISPANIC
320+
Chicago IL · 29% HISPANIC
280+
New York / NJ NY · 29% HISPANIC
420+
Dallas / Fort Worth TX · 41% HISPANIC
310+
Phoenix AZ · 43% HISPANIC
260+
San Diego CA · 35% HISPANIC
220+
Denver CO · 31% HISPANIC
175+
※ Bilingual specialist counts reflect Spanish-fluent ambassadors with regional-dialect proficiency. Source: U.S. Census + Pew Research Hispanic population data.
>> CORRIDOR DENSITY MAP
Hispanic Heritage Month is the headline. But the real calendar runs year-round — and the brands that show up at every moment outperform the ones that only show up in September.
MAR · NATIONAL
Three Kings Day window + Carnival
VELOCITY RETAIL + FESTIVAL
※ BEST WINDOW: JAN · 6 · + FEB · CARNIVAL
MAY · NATIONAL
Cinco de Mayo
VELOCITY ON-PREMISE + RETAIL
※ BEST WINDOW: MAY · 5 · WEEK-LONG LIFT
Mother's Day · Día de las Madres
VELOCITY RETAIL + GIFTING
※ BEST WINDOW: MAY · 2-WEEK BUILD
JUN-JUL · INTERNATIONAL
Copa America + World Cup windows
VELOCITY BAR + ON-PREMISE
※ BEST WINDOW: MATCH-DAY ACTIVATIONS
SEP-OCT · NATIONAL
Hispanic Heritage Month
VELOCITY EVERY CHANNEL
※ BEST WINDOW: SEP 15 → OCT 15
OCT · NATIONAL
Día de los Muertos
VELOCITY CULTURAL + FESTIVAL
※ BEST WINDOW: OCT 31 → NOV 2
QUINCE SEASON
Quinceañera + cultural milestone season
VELOCITY EVENT + VENUE
※ BEST WINDOW: YEAR-ROUND · PEAK SUMMER
FESTIVAL · MIAMI
Calle Ocho + Carnaval Miami
VELOCITY FESTIVAL CORRIDOR
※ BEST WINDOW: MAR · WEEK-LONG
FESTIVAL · CHICAGO
Ruido Fest + Festival of Cultures
※ BEST WINDOW: JUL · WEEKEND
FESTIVAL · LOS ANGELES
Ruido Fest LA + Día de los Muertos at Hollywood Forever
※ BEST WINDOW: JUL + OCT
STADIUM · NATIONAL
MLS Hispanic Heritage matches + LAFC + Inter Miami
VELOCITY STADIUM INGRESS
※ BEST WINDOW: SEASON · SEP-OCT PEAK
AWARDS · NATIONAL
Latin Grammys + Premio Lo Nuestro
VELOCITY EVENT + RED CARPET
※ BEST WINDOW: NOV + FEB
))}
※ 12 cultural moments shown · 30+ more in our active rotation. We brief crews on cultural context, not just the activation script.
>> BILINGUAL BAS // 08 CAPABILITIES
* 01 →
Real fluency — not high-school Spanish. Vetted via in-language interview before deployment.
* 02 →
Carniceria, Hispanic grocery, El Super, Northgate Market, Bravo, Sedano's — chain-specific programs.
* 03 →
Calibash, La Onda, Premios Juventud, Latin Grammy — festival-grade staffing and brand activation.
* 04 →
MLS, Liga MX matches, Concacaf, Copa America — culturally-tuned activation alongside the sport.
* 05 →
Día de los Muertos, Cinco de Mayo, Hispanic Heritage Month, Carnaval — staffed to the moment.
* 06 →
Talking points and conversion ask delivered in Spanish and English. Crew briefed in both.
* 07 →
Spanish + Portuguese + Haitian Creole + Mandarin + French where the audience demands it.
* 08 →
Same playbook we run for Mas+ × Messi — culturally-anchored stadium and concourse activation.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
Fluency verification
Every Spanish-language ambassador interviewed in Spanish by a native speaker before deployment.
Cultural training
Crew briefed on cultural moments, music references, regional dialects, audience expectations.
In-language briefing
Product talking points, conversion ask, refusal SOPs delivered in target language.
Multi-language coverage
Spanish, Portuguese, Haitian Creole, Mandarin, French on roster. Others on request by program.
// who runs this // 08 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Sports & Entertainment 05 Lifestyle & Beauty 06 QSR & Restaurant 07 Health & Wellness 08 Tech & SaaS
>> HOW THIS RUNS
01 1/5
Confirm audience profile, markets, cultural moments, in-language requirements.
02 2/5
Each ambassador interviewed in target language. Fluency scored before deployment.
03 3/5
Product brief, talking points, refusals delivered in both languages.
04 4/5
Captain-led shifts, in-language consumer engagement, photo + content capture.
05 5/5
Per-shift conversion data, cultural-context notes, audience capture for future programs.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
Bilingual brand ambassadors Spanish speaking brand ambassadors Multicultural event staffing Hispanic marketing activations Bilingual promotional staff Mas+ stadium activation Latin festival staffing Hispanic retail demo Spanish-language brand activation Multicultural marketing agency
Ignite runs bilingual brand ambassador programs across the U.S. Hispanic and multicultural market. Spanish-fluent staff verified before deployment, briefed in both languages, deployed across retail demos, festival programs, stadium activations, and cultural moments. Same Mas+ × Messi staffing model we already run at scale.
Real fluency is the floor. Every Spanish-language ambassador on the roster has been interviewed in Spanish by a native speaker before they get assigned. Brand briefing is bilingual — your talking points, conversion ask, refusal protocols, and product knowledge land in both languages so the consumer engagement actually works.
Programs route across high-Hispanic markets — LA, Miami, Houston, NYC, Chicago, San Antonio, Phoenix, Dallas — plus Hispanic grocery banners (El Super, Northgate, Bravo, Sedano's), Latin music festivals (Calibash, La Onda, Premios Juventud), and soccer activation alongside MLS, Liga MX, and Concacaf events.
Best for CPG brands running Hispanic-targeted media that needs in-market trial alongside it, beverage and spirits brands engaging Hispanic on-premise venues, and brand teams looking to scale a culturally-anchored playbook nationally instead of running it state by state.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · BILINGUAL BAS
Per-shift in-language consumer engagement, cultural-context notes, market-by-market Hispanic audience capture.
Tour Spark →Get a staffing quote
spark.ignite / bilingual-bas
LIVE
>> BILINGUAL BAS · LIVE OPS LAST 30 MIN
In-language briefing delivered through Spark tracking
Per-shift cultural notes from the captain ready
Audience capture for Spanish-language CRM ready
Market-by-market Hispanic activation rollup ready
>> TODAY · BY HOUR ↑ +14%
// faq
How do you verify fluency? +
Every Spanish-language ambassador is interviewed in Spanish by a native speaker before they're deployed. Fluency is scored against the program — restaurant Spanish doesn't pass for a regulated brand activation.
What other languages do you cover? +
Spanish primarily. Portuguese (World Cup, Brazilian audiences), Haitian Creole (Miami), Mandarin (Bay Area, Seattle, NYC), French (Quebec adjacent / Haitian / West African). Other languages on request, scoped per program.
Can you staff Calibash, La Onda, and Latin Grammy weekends? +
Yes. We've staffed Latin music festival programs as part of our standard festival activation roster. Captain-led, fluency-verified, briefed in both languages.
Do you handle Liga MX / MLS / Concacaf activation? +
Yes. Stadium and concourse staffing for soccer-anchored programs is a regular Hispanic-market vertical. Mas+ × Messi is the proof point.
Can bilingual ambassadors handle a regulated pour? +
Yes. TIPS / TABC / RBS certification is required regardless of language — every bilingual pour-team ambassador is also certified for the regulated activity.
Can you scale a Hispanic activation nationally? +
Yes. Same managed program model as our English-language ambassador program — single PM, fluency-verified roster, captain rotation, market-by-market coverage.
>> OFTEN PAIRED WITH
04 Event Staffing EXPLORE →01 Experiential Marketing EXPLORE →05 Product Sampling EXPLORE →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Event Staffing ↗Experiential Marketing ↗Festival Activations ↗Sports Marketing ↗Brand Ambassador Management ↗CPG Beverage ↗Sports & Entertainment ↗Spark ↗Our Work ↗