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Stadium, fan zone, concourse, and tailgate activation across MLS, NFL, NBA, MLB, NHL, MMA, NASCAR, and Liga MX.
12
leagues activated
100K+
fans reached / weekend
50
states + DC
Brief us on a sports project →● Need it fast? Rush queue
● THE TAKE
You don't get a do-over. The fan walks past your fan zone once. They sample once. They post once or they don't. We staff sports activation as a sales discipline — every concourse moment, every tailgate moment, every photo moment is briefed to convert, captured to share, and reported before the post-game presser.
// FOUND-YOU MOMENT
✕ Lost a build day to stadium ops paperwork
✕ Watched fan-zone attendance get estimated by the venue
✕ Had brand ambassadors show up un-cleared
✕ Run sampling at half-time without a count system
✕ Lost content because the credentials didn't include cameras
✕ Tried to coordinate Mas+ × Messi-level activation with general event staff
✕ Found out your premium-suite host wasn't TIPS-certified
✕ Built a sponsor-recap deck from photos in a Slack channel
We replace the panic with a managed sports playbook — stadium clearance, captain-led crew, content edited before bedtime.
Sports marketing activations for brands sponsoring or activating around major league and college sports. MLS soccer, NFL game days, NBA arenas, MLB ballparks, Liga MX, Concacaf, college football, NASCAR weekends — we staff, sample, host, and capture brand engagement across the fan journey. From the tailgate to the concourse to the post-game.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
Generic event staffing platform
✓ Sports-cleared, stadium-vetted crew
Sponsor recap from a Slack channel of photos
✓ Same-night content + Spark dashboard
No bilingual coverage for soccer
✓ Mas+ × Messi-proven bilingual roster
No TIPS/TABC for premium suite
✓ Regulated-pour-certified per suite, per shift
Different vendor for stadium vs tailgate
✓ One PM, tailgate to concourse to suite
Sponsor-share happens 3 days late
✓ Live dashboard, sponsor sees same numbers same time
>> CHANNEL BREAKDOWN
What a demo looks like changes with the channel. We handle the per-channel paperwork, format, and conversion KPI.
01 · CHANNEL
PRE-GAME · 3-6 HRS · CUSTOM FOOTPRINT
PERMITS
Stadium tailgate vendor permits, ABC where alcohol-tied, parking-lot use agreements
FORMAT
Branded tailgate footprint, sampling, photo moments, sweepstakes capture
KPI
Touch-points per crew, brand recall lift, social capture
02 · CHANNEL
IN-STADIUM · 6-8 HRS · BRANDED ZONE
Stadium sponsor-rights, concession permits, in-bowl activation rights
Concourse sampling, fan zone build, interactive moments, sweeps entry
Per-game touch, dwell time, conversion intent
03 · CHANNEL
SCOREBOARD · HALFTIME · GAMEDAY MOMENTS
League activation rights, halftime sponsorship integrations
Scoreboard moments, halftime activations, fan-cam, T-shirt cannon
Brand impressions, social tag, halftime engagement
04 · CHANNEL
CLUB · PARTNER LOUNGE · LUXURY SUITES
VIP hospitality contracts, TIPS-certified service staff
Premium fan engagement, suite hosting, sampling for VIP/sponsor guests
Partner satisfaction, VIP guest conversion, hospitality NPS
05 · CHANNEL
POST-GAME EGRESS · NEIGHBORHOOD BARS · WATCH PARTIES
Bar partnerships, on-premise pour licenses, neighborhood activation permits
Post-game neighborhood activation, watch-party sampling, bar takeovers
Post-game extension, brand-mention, on-premise reach
>> HOW ENTRIES FLOW
No paper sign-in sheets, no hand-transcription, no two-week wait for the list.
STEP
01
01 · TAILGATE
Pre-game tailgate footprint, sampling, photo moments. 3-6 hour window of brand exposure before kickoff.
02
02 · INGRESS
Ingress sweepstakes entry, concourse sampling, fan zone engagement. Brand registers in the fan's match memory.
03
03 · IN-BOWL
Scoreboard moments, halftime activation, T-shirt cannon, fan-cam. The brand is part of the game-day story.
04
04 · POST-GAME
Post-game watch-party partnerships, neighborhood bar takeovers, social tag amplification. Brand follows the fan home.
// FLOWS INTO
Your CRM
Salesforce HubSpot Klaviyo Mailchimp Outreach Custom DW
>> LIVE ENTRY CAPTURE
Brand, agency, and league all see the same live dashboard. Fan touch-points, sweeps entries, social tags — as the activation unfolds across pre-game, in-bowl, and post-game windows.
spark.ignite / sweepstakes-live
LIVE
>> FAN TOUCH-POINTS TODAY +18% VS YESTERDAY
18,409
94%
FAN ENGAGEMENT
38%
SWEEPS CAPTURED
12K
SOCIAL IMPRESSIONS
>> LIVE GAME-DAY FEED
11:14 PRE-GAME TAILGATE · LOT C · 1,420 SAMPLES ✓ LIVE
12:08 CONCOURSE · GATE B · 480 TOUCH-POINTS ✓ LIVE
14:30 HALFTIME · FAN ZONE · SCANNER RESTOCK △ FLAG
15:42 POST-GAME · NEIGHBORHOOD BARS · 12 BAR-TAKEOVERS LIVE ✓ LIVE
>> USE CASES
Common contexts buyers map to their next quarter's plan.
NFL HOME GAME GAME-DAY
Full-day activation arc: morning tailgate sampling, concourse sweeps capture, halftime fan-cam moments, post-game neighborhood watch parties.
EXPECTED LIFT 70K+ fan touch-points / game
MLS MATCH-DAY MULTI-CULTURAL
Bilingual specialists, match-day stadium ingress, in-bowl activation. Hispanic Heritage moments, Concacaf windows.
EXPECTED LIFT 30K+ Hispanic + general fans
NBA PLAYOFFS MARQUEE
Series-long activation traveling with the team. Concourse sampling, fan zone build, sweepstakes capture per game.
EXPECTED LIFT Multi-game lift
NASCAR WEEKEND MULTI-DAY
3-day campsite + paddock activation. Branded tailgate footprint, driver appearances, sweeps tied to race-day.
EXPECTED LIFT 100K+ fan exposure over weekend
F1 GRAND PRIX GLOBAL
Premium hospitality + concourse activation across F1 race weekends. Branded zone in paddock + grandstand sampling.
EXPECTED LIFT 300K+ international fans
TAILGATE-ONLY SINGLE-WINDOW
Pre-game tailgate sampling moment, no stadium activation rights required. Crew + branded cooler + sweeps capture.
EXPECTED LIFT 8K+ touch-points / 4hr window
>> BENCH DEPTH
We staff against the league footprint, not just the metro. Sports-trained crew lives in or near every major stadium city — game-day deployment ready inside the league cadence.
New York / NJ GIANTS · JETS · METS · YANKEES · KNICKS · NETS · RANGERS · NYCFC
540+
SPORTS SPECIALISTS
Los Angeles RAMS · CHARGERS · LAKERS · CLIPPERS · KINGS · DODGERS · ANGELS · LAFC · LA GALAXY
480+
Chicago BEARS · CUBS · WHITE SOX · BULLS · BLACKHAWKS · FIRE
360+
Dallas / Fort Worth COWBOYS · MAVERICKS · STARS · RANGERS · FC DALLAS
320+
Atlanta FALCONS · HAWKS · BRAVES · UNITED
280+
Miami / South FL DOLPHINS · HEAT · MARLINS · PANTHERS · INTER MIAMI · F1
Houston TEXANS · ASTROS · ROCKETS · DYNAMO
240+
Phoenix CARDINALS · SUNS · DIAMONDBACKS · COYOTES
195+
Boston PATRIOTS · CELTICS · RED SOX · BRUINS · REVOLUTION
220+
Las Vegas RAIDERS · GOLDEN KNIGHTS · F1 · WNBA ACES
※ Sports specialist counts reflect game-day-trained, stadium-credentialed ambassadors. Full bench is 257K+ across all categories.
>> CORRIDOR DENSITY MAP
We've activated in every major North American league and at every level of the sports calendar — from the AFC Championship game to a Tuesday MLS match to a NASCAR Cup Series weekend.
NFL · NATIONAL
32 teams · Sundays + Thursday + Monday
VELOCITY 70K+ fans/game
※ BEST WINDOW: SEP-FEB · 18 WEEKS
MLS · NATIONAL
30 teams · Inter Miami · LAFC · NYCFC
VELOCITY 20-65K fans/match
※ BEST WINDOW: FEB-DEC · WEEKLY
NBA · NATIONAL
30 teams · Lakers · Knicks · Celtics
VELOCITY 18K fans/game
※ BEST WINDOW: OCT-JUN · 82 GAMES
MLB · NATIONAL
30 teams · Yankees · Dodgers · Cubs
VELOCITY 30-45K fans/game
※ BEST WINDOW: APR-OCT · 162 GAMES
NHL · NATIONAL
32 teams · Rangers · Maple Leafs
NASCAR · ROTATING
Cup Series · 36 races · Daytona · Talladega
VELOCITY 100K+ fans/weekend
※ BEST WINDOW: FEB-NOV · 36 WEEKENDS
LIGA MX · LA + MIAMI + DALLAS
Tour exhibitions + Concacaf
VELOCITY 40-65K fans/match
※ BEST WINDOW: TOUR-DEPENDENT
MMA · NATIONAL
UFC · PFL · Bellator · stadium PPVs
VELOCITY 15-30K fans/event
※ BEST WINDOW: WEEKLY · ROTATING
NCAA · NATIONAL
Football + March Madness + bowl games
VELOCITY 80K+ fans/game
※ BEST WINDOW: AUG-APR
F1 · MIAMI + AUSTIN + LAS VEGAS
Miami GP · USGP Austin · Vegas GP
VELOCITY 300K+ over weekend
※ BEST WINDOW: MAY + OCT + NOV
MAJOR · ROTATING
Super Bowl host city week
VELOCITY 100K+ fans/wk
※ BEST WINDOW: FEB · WEEK-LONG
ALL-STAR · ROTATING
NBA All-Star · MLB All-Star · NHL All-Star
VELOCITY WEEK-OF FAN-FEST
※ BEST WINDOW: FEB + JUL + JAN
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※ 12 league/event windows shown · we activate at every major league + most regional venues. Tell us the matchup, we know the playbook.
>> SPORTS // 08 CAPABILITIES
* 01 →
In-venue brand activation across MLS, NFL, NBA, NHL, MLB, MMA. Concourse, fan zone, premium suite.
* 02 →
Branded tailgates, sampling lots, parking-area activation before kickoff.
* 03 →
Branded fan-zone experiences. Photo moments, sample stations, content capture.
* 04 →
Mas+ × Messi model. Bilingual staffing for Liga MX, MLS, Concacaf, Copa America fan engagement.
* 05 →
Multi-day NASCAR weekends. Fan zones, sampling at the corral, branded experiences track-side.
* 06 →
GameDay-style activation programs across the college football season. Per-stadium playbook.
* 07 →
VIP suite staffing, partner-program hosting, sponsor-integration activation.
* 08 →
Game-day content edit delivered before the next morning. Stories, reels, sponsor-ready highlights.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 5-POINT STANDARD
Stadium credentials
Per-venue brand-rep credentialing, ops paperwork, captain rosters cleared before gates.
TIPS / TABC / RBS
Every premium-suite pour, beer-line, and bar host certified for state and venue.
COIs + liquor liability
Venue + property + sponsor named as additional insureds. Liquor liability per program.
Bilingual where needed
Liga MX, MLS, Concacaf, Copa America — Spanish-fluent ambassadors verified before deployment.
Content release
Per-property release SOPs. Brand + ambassador + property all signed before content captured.
// who runs this // 08 verticals
01 Sports & Entertainment 02 CPG Beverage 03 Alcohol & Spirits 04 CPG Food & Snack 05 Tech & SaaS 06 Automotive 07 Gaming & Esports 08 Lifestyle & Beauty
>> HOW THIS RUNS
01 1/5
Confirm property, venue, sponsor rights, in-venue scope, fan capture KPIs.
02 2/5
Stadium credentials, ABC paperwork, captain-on-call rosters, vendor permits.
03 3/5
Crew on-site by gate-open. Tailgate → concourse → fan zone → suite coverage.
04 4/5
Sample, host, capture content, log dwell, drive social tag-ins.
05 5/5
Same-night content delivery, post-game recap dashboard, sponsor-share-ready.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
Sports marketing activations Sports event staffing Game day activations Fan engagement marketing Stadium sampling MLS activation NFL fan zone Liga MX activation NASCAR brand activation College football activation
Ignite runs sports marketing activations across MLS, NFL, NBA, NHL, MLB, MMA, NASCAR, Liga MX, Concacaf, and college football. Stadium activation, fan zones, concourse hosting, tailgate sampling, premium-suite hospitality, and same-night content delivery — under one PM, one Spark dashboard.
Mas+ × Messi is our flagship sports activation. Bilingual staffing, stadium clearance, fan-zone hosting, content capture across MLS markets. Same playbook applies to any sports property — captain-led crew, in-venue clearance, sponsor-integrated activation, real-time reporting.
We work cleanly with property rights holders, venue ops, sponsor-activation agencies, and brand-side sports marketing teams. Captain rotation consistent across multi-game programs. Spark tracks dwell time, fan-zone attendance, sample counts, content capture, and sponsor-share metrics in one dashboard.
Best for beverage and spirits brands sponsoring leagues or teams, CPG brands running game-day sampling at the tailgate or fan-zone level, automotive brands activating around NASCAR weekends, and any brand running multi-game season programs that need consistent execution and consolidated recap.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · SPORTS
Per-game fan-zone attendance, sample counts, dwell time, content capture log, sponsor-share metrics — same dashboard for brand, agency, and sponsor.
Tour Spark →Get a staffing quote
spark.ignite / sports
>> SPORTS · LIVE OPS LAST 30 MIN
Per-game fan-zone attendance + dwell time tracking
Tailgate / concourse / suite sample counts ready
Same-night content edit log ready
Sponsor-share metrics + multi-game roll-up ready
>> TODAY · BY HOUR ↑ +14%
// faq
Which leagues and properties have you activated with? +
MLS, NFL, NBA, NHL, MLB, MMA, NASCAR, college football (SEC, Big Ten, ACC, Big 12, Pac-12), Liga MX, Concacaf, MLS All-Star, Copa America. Both team-side and league-side activation.
Can you handle the Mas+ × Messi-style bilingual stadium model? +
Yes — that's our proof point. Bilingual roster, fluency-verified, stadium-cleared, content-ready. Same model works for any Liga MX, MLS, Concacaf, or soccer-anchored activation.
What does a tailgate activation include? +
Branded tailgate footprint, sampling station, sample plan modeled against tailgate traffic, captain-led crew, content capture, and same-night recap. ABC paperwork where the tailgate serves alcohol.
Can you staff premium suites and hospitality? +
Yes. TIPS / TABC / RBS-certified hospitality leads for premium suite hosting, partner-program activation, and sponsor-integrated experiences.
How quickly do sponsor recaps ship? +
Same-night content cut delivered before the next morning's senior review. Full recap dashboard with sample counts, fan-zone attendance, content gallery, and dwell-time metrics inside hours of game-end.
Can you do a multi-game season activation? +
Yes. Most NFL / NBA / MLB season programs run as managed engagements with captain rotation, consistent playbook, and per-game roll-up reporting. Same crew tier across the full season.
>> OFTEN PAIRED WITH
01 Experiential Marketing EXPLORE →04 Event Staffing EXPLORE →05 Product Sampling EXPLORE →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Experiential Marketing ↗Event Staffing ↗Festival Activations ↗Bilingual Brand Ambassadors ↗On-Premise Sampling ↗Sports & Entertainment ↗Alcohol & Spirits ↗Spark ↗Our Work ↗