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A managed bench. Not a marketplace.

Q: How quickly can you scale up an ambassador program?

We scale single-market and multi-market national programs through recruit, vetting, and brief.

Recruit, train, deploy, and manage your brand ambassador program at national scale.

257K+

ambassador bench

states + DC

1099

admin handled

Brief us on a BA management project →● Need it fast? Rush queue

● THE TAKE

Managed, not transactional.

Most brands hire ambassadors through staffing platforms — a transactional pool with no training, no continuity, no accountability. We replace that with a managed program: same captains, same crew rotation, same training pipeline, same reporting — every shift, every market, every quarter.

// FOUND-YOU MOMENT

If you've staffed brand ambassadors before, you've probably…

✕ Hired through 4 different staffing platforms in 4 markets

✕ Lost a shift to a no-call no-show with no backup

✕ Found out a BA wasn't TIPS-certified mid-pour

✕ Watched a 'trained' rep read your script off their phone

✕ Heard 'we'll get you a fill' twenty minutes before doors

✕ Spent more time managing the staffing vendor than the campaign

✕ Tried to track 200 1099s by hand

✕ Wondered why this is all so manual

We give you a managed field force — same crew, same training, same standards, every shift.

Brand ambassador management for brands that need a vetted, trained, accountable field force — not a freelance roster you have to chase. Recruiting, certifications, training, scheduling, deployment, and performance reporting, all run through one platform with one PM.

>> DIFFERENCE ENGINE

Most agencies. Then us.

// MOST AGENCIES

// IGNITE

Staffing platform marketplace

✓ Managed program with vetted bench

Different rep every shift

✓ Same captain, same crew across the program

No pre-shift brief, just the call sheet

✓ Product-trained, briefed, talking-points loaded

No-show? Good luck.

✓ Backup coverage SOP, captain on-call, no-call no-show recovery

1099 admin and pay reconciliation on your team

✓ Handled in full — you see one invoice

Performance tracked in your head

✓ Per-shift scoring, captain notes, market-by-market quality benchmarks

>> LIVE ENTRY CAPTURE

Certifications, tracked live.

Every TIPS, TABC, RBS, ServSafe, and food handler card is logged with expiry date and refreshed before it lapses. Staffing platforms don't do this. We do.

→ TIPS / TABC / RBS verified per ambassador per state
→ ServSafe + food handler refreshed before expiry
→ Auto-flagged 30 days before lapse
→ Cards on file, available for distributor + regulator audit

spark.ignite / sweepstakes-live

LIVE

>> ACTIVE CERTS +18% VS YESTERDAY

38,248

100%

CURRENT

LAPSED

RENEWING

>> EXPIRING SOON

30d M. JOHNSON · NY · TIPS RENEWAL △ RENEW SOON

14d A. LOPEZ · CA · RBS REFRESH △ RENEW SOON

today D. RODRIGUEZ · TX · TABC RENEWED ✓ ACTIVE

today S. KIM · IL · SERVSAFE RENEWED ✓ ACTIVE

>> MEET THE BENCH

What a managed-bench ambassador looks like.

Staffing platforms hand you a profile photo and a phone number. We hand you a vetted, certified, captain-rated operator with a track record across your brand's category.

Marcus J.

CAPTAIN · BEVERAGE

MARKET

New York, NY

WITH IGNITE

3.2 years

CERTIFICATIONS

TIPS TABC ServSafe RBS

PROGRAMS

4.8

RATING

92%

RETENTION

Ana L.

SPECIALIST · BILINGUAL

Los Angeles, CA

2.7 years

RBS ServSafe EN/ES

4.9

95%

Devon R.

AMBASSADOR · FESTIVAL

Austin, TX

1.8 years

TABC ServSafe

4.7

88%

Sarah K.

CAPTAIN · RETAIL

Chicago, IL

4.1 years

ServSafe Food Handler

97%

>> BENCH DEPTH

Per-market depth. Same playbook, every city.

257,000+ vetted ambassadors across all 50 states. Primary-market depth lets us absorb same-week scale-ups without dropping crew quality.

New York NY

1,240+

ACTIVE AMBASSADORS

Los Angeles CA

950+

Chicago IL

720+

Miami FL

580+

Dallas TX

510+

Atlanta GA

480+

Austin TX

380+

Denver CO

320+

Phoenix AZ

295+

Boston MA

270+

Seattle WA

240+

Nashville TN

210+

※ Primary metros shown. Tier-2 and tier-3 markets covered through the same managed bench.

>> STAFFING TIERS

Four tiers. One managed bench.

Pricing maps to tier. The right crew shows up for the right job — not a flat-rate roster of who-was-available.

TIER

Captain

Floor lead, schedule manager, escalation point.

REQUIREMENTS

3+ years in field, full cert stack, captain training program

ROLE

Owns the floor, briefs the crew, reports to the brand PM

Specialist

Category-trained, bilingual where needed, demo-experienced.

2+ years, category certs, application training (where relevant)

Runs demo-heavy shifts, bilingual programs, technical product flows

Ambassador

Vetted, briefed, deployed — the working backbone of the bench.

Base certs for the program (TIPS / TABC / ServSafe as needed)

Runs the standard sampling, retail demo, festival, or street shift

New hire

Onboarding cohort, paired with a captain for first 3 shifts.

Vetted, background checked, base briefing completed

Shadow + run shifts under captain supervision before promotion

>> RECRUITING FUNNEL

12,000 applied last quarter. 1,600 made it to the bench.

We don't run a 'sign-up' platform. Every ambassador in the active bench has been vetted, background-checked, trained, and scored — and most applicants don't make it through.

01 · APPLIED

12,000

Inbound applicants per quarter

02 · VETTED 35% PASS

4,200

Background-checked + interview

03 · TRAINED 23% PASS

2,800

Brand training + cert completion

04 · DEPLOYED 13% PASS

1,600

Captain-approved, active bench

※ Numbers reflect a typical quarter. Conversion rates tighten or loosen per market and category.

>> BA MANAGEMENT // 08 CAPABILITIES

What we run inside BA management .

* 01 →

Recruiting + vetting

Background-checked, age-verified, experience-mapped ambassadors. 257,000+ bench.

* 02 →

Certifications + training

TIPS / TABC / RBS / ServSafe / food handler — tracked per ambassador, refreshed before expiry.

* 03 →

Brand-specific briefing

Product knowledge, conversion ask, talking points, refusal protocols — pushed through Spark.

* 04 →

Scheduling + deployment

Captain-led shift assignment, geo-routing, back-up coverage, no-call no-show recovery.

* 05 →

Performance reporting

Per-shift scoring, captain notes, retention tracking, market-by-market quality benchmarks.

* 06 →

Continuity programs

Always-on rosters for brands running 100+ shifts a year. Same crew across multi-quarter programs.

* 07 →

Uniform + kit management

Branded uniforms, ID badges, brand-kit logistics handled per ambassador per shift.

* 08 →

Pay + 1099 administration

Pay rates, ambassador reimbursements, 1099 admin handled — your team never touches it.

>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 5-POINT STANDARD

Background-checked

All managed ambassadors background-screened. Re-screened per program where the venue or brand requires.

Certifications tracked

TIPS / TABC / RBS / ServSafe / food handler — auto-flagged 30 days before expiry, refreshed before deployment.

1099 + pay admin

Pay rates, reimbursements, 1099 administration handled. Your finance team sees one invoice.

COIs + program insurance

General liability, liquor liability where applicable, per-program additional insureds.

Performance scoring

Per-shift captain scoring, ambassador retention tracking, market-by-market quality benchmarks.

// who runs this // 08 verticals

Categories we know cold.

01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Tech & SaaS 05 Sports & Entertainment 06 Lifestyle & Beauty 07 Cannabis 08 Health & Wellness

>> HOW THIS RUNS

From brief to recap.

01 1/5

RECRUIT

Source against your audience and certification requirements per market.

02 2/5

VET

Background check, age verify, experience map, in-person interview where required.

03 3/5

TRAIN

Product training, certifications tracked, brand brief loaded in Spark.

04 4/5

DEPLOY

Captain-led shift assignment, kit management, GPS-verified check-in.

05 5/5

REPORT

Per-shift scoring, retention tracking, market quality benchmarks.

>> RECEIPTS

See the work behind the brief.

We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.

See our work →Start a brief

5K+

ACTIVATIONS / YR

AMBASSADOR BENCH

STATES

FEATURED CASES

// DEEP DIVE

Brand ambassador management is the operations layer between your brief and the field.

Brand ambassador management Brand ambassador agency Event staff management Promotional staffing management Ambassador recruiting Field staff management Brand rep program management Managed ambassador program Vetted brand ambassadors TIPS certified ambassadors

Ignite manages brand ambassador programs at national scale. 257,000+ vetted ambassadors across all 50 states. We recruit, vet, train, deploy, certify, schedule, brief, and report — all through a single platform with one PM. Brands plug in; we handle the rest.

Programs run as managed engagements, not transactional staffing marketplaces. Same captains, same crew rotation, same standards across markets. Continuity is the differentiator — most staffing platforms throw you a different rep every shift; we don't.

Every ambassador profile, certification, shift, score, and pay record lives in Spark. Performance is visible. Retention is tracked. Quality benchmarks roll up market by market so the brand sees where to invest, where to swap, and where to scale.

Best for brands running 100+ shifts a year, brands operating multi-market always-on programs, and brand-marketing teams who want a managed field force instead of a freelance roster they have to chase.

// coverage / 50.states / 80+.markets

Brooklyn to Burbank. + EVERY ZIP IN BETWEEN

We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.

80+

MARKETS

48HR

RUSH

// just a few of the major markets we run

● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX

// available in major markets

Ignite supports brand ambassador management in major markets nationwide.

Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.

See all markets ↗

New York/ NY Los Angeles/ CA Chicago/ IL Dallas-Fort Worth/ TX Atlanta/ GA Miami/ FL Las Vegas/ NV Phoenix/ AZ Denver/ CO Seattle/ WA

● LIVE · BA MANAGEMENT

< Spark for ambassador management. >

Per-ambassador profile, certification expiry, shift score, retention score, pay record — all in one platform.

>> Per-ambassador profile + cert expiry flags
>> Shift-by-shift performance scoring
>> Retention tracking + market quality benchmarks
>> 1099 + pay record per ambassador

Tour Spark →Get a staffing quote

spark.ignite / ba-management

>> BA MANAGEMENT · LIVE OPS LAST 30 MIN

Per-ambassador profile + cert expiry flags tracking

Shift-by-shift performance scoring ready

Retention tracking + market quality benchmarks ready

1099 + pay record per ambassador ready

>> TODAY · BY HOUR ↑ +14%

// faq

Frequently asked.

Is this different from event staffing? +

Yes. Event staffing is one-off shift coverage. Brand ambassador management is a continuous program: same crew across multi-quarter activation, with retention scoring, certifications tracked, and your brand's playbook embedded into the platform.

How big is your ambassador bench? +

257,000+ vetted ambassadors across all 50 states. Major-metro depth is sufficient for back-up coverage; we add tier-2 / tier-3 market depth on a per-program basis as the program scales.

What if a BA no-shows? +

Backup coverage SOP per shift. Captain on-call. No-call no-show recovery built into the program — we restock the shift, not the next program.

Can you handle 1099 administration? +

Yes. Pay rates, ambassador reimbursements, 1099 administration. Your finance team sees one invoice per program.

How quickly can you scale up an ambassador program? +

Single-market launch: 5–10 business days standard, 48 hours rush. Multi-market national: 2–4 weeks for full recruit + vetting + brief.

Do you manage continuity across multiple programs we run? +

Yes. Same captain rotation, same ambassador continuity, same retention pool — across sampling, retail demos, festival activations, trade shows. One managed program, multiple use cases.

>> OFTEN PAIRED WITH