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Field marketing is the discipline of getting brand programs executed in physical markets. We're the embedded execution layer — staffing, distributor coordination, logistics, and reporting in one operation instead of six regional vendors.
Plan your program →See our work
257K+
ambassador bench
5K+
activations / yr
PM · 1 platform
spark.ignite / field-ops · live
Activations logged · this quarter
4,824
LIVE
AL
AK
AZ
AR
CA
CO
CT
DE
FL
GA
HI
ID
IL
IN
IA
KS
KY
LA
ME
MD
MA
MI
MN
MS
MO
MT
NE
NV
NH
NJ
NM
NY
NC
ND
OH
OK
OR
PA
RI
SC
SD
TN
TX
UT
VT
VA
WA
WV
WI
WY
Field check-ins
Portland captain on site now
Austin distributor synced now
Austin shift live 9m
Denver recap sent 10m
Atlanta demo started 11m
49+
States covered
189+
Named metros
4K+
Activations / year
Vetted ambassadors
// the patchwork problem
The way most brands run multi-market field work versus the way it runs through one accountable operation.
The patchwork
One operation
✕ 6 vendors, 6 reporting formats, 6 invoices
✓ 1 PM, 1 platform, 1 invoice across markets
✕ Quarterly recap built by hand from PDFs
✓ Live dashboard with per-market roll-up
✕ Regional crew you've never met
✓ Captain-led national bench, vetted + trained
✕ Distributor finds out from an email Monday
✓ Distributor sees the recap in real time
✕ Soft accountability across markets
✓ GPS check-ins, photo capture, per-event sign-off
✕ Scale up, lose the consistency
✓ Same playbook, same crew tier, national
// what's included
01
We map your field strategy across markets, channels, distributors, and trial moments before the program ships.
02
257K+ vetted ambassadors, pre-shift product training, category certifications, captain rotation across markets.
03
RNDC, Southern Glazer's, Breakthru, plus regional houses. We file paperwork, coordinate demos, share recaps.
04
Co-op programs, scan-back demos, end-cap support, planogram audits, shelf-ready execution.
05
Stadium, festival, fan-zone, brand-house operations. Field crew that knows the venue rules.
06
Routing, staffing, logistics, recap — we run the road program from kickoff to wrap.
07
Every check-in, count, photo, and recap logged in Spark. Brand and distributor see the same numbers.
08
Per-market recaps, trend analysis across programs, next-quarter playbook recommendations.
// how a program runs
1 BRIEF
Map field strategy across markets, channels, distributors, trial moments.
2 STAFF
Captains + ambassadors selected per market. Compliance briefed pre-deployment.
3 EXECUTE
Spark live-tracks every shift, count, photo, and check-in.
4 REPORT
Real-time dashboard for brand, distributor, retailer — same numbers, same time.
5 OPTIMIZE
Per-market trend analysis, recap-to-recap insight, next-quarter playbook.
LIVE · FIELD OPS
Every program runs through Spark — our in-house field platform. Live dashboards, GPS-verified check-ins, real-time counts, and auto-generated recaps. Brand, distributor, and retailer see the same numbers at the same time.
Explore Spark →Get a staffing quote
spark.ignite / field-marketing
Activations logged this quarter LIVE
4,825
GPS
check-ins
Photo
field capture
Live
market roll-up
Same-day
recaps
// brands running field through ignite
Beverage, spirits, telco, sports, CPG — executed market by market.
LIQUID DEATH WHITE CLAW MARC ANTHONY MAS+ TOTAL WIRELESS DUDE WIPES
// questions
What's the difference between field marketing and experiential? +
Experiential is one tool inside field marketing. Field marketing is broader — it owns retail, distributor coordination, sponsorship activation, sampling, and trade marketing. Experiential is the moment; field marketing is the discipline.
Can you run multi-market programs through a single partner? +
Do you coordinate with our distributor partners? +
How quickly can you scale a program? +
Do you replace our internal field marketing team? +
// pairs with
Event Staffing →Product Sampling →Experiential Marketing →Mobile Tours →Retail Demo Programs →CPG Beverage →Spark →
Tell us the markets. We'll come back with a plan, a bench, and one platform to watch it all happen.
Start planningExplore Spark
>> Receipts
Torch THC National retail program, planning to field execution. 2,500+ Activations / yr →Brew Dr. Kombucha Retail sampling run end to end for distributors. ~150 Demos / month →Luckin Coffee NYC store openings, app signups and campus promos. NYC Store openings →
Experiential is one tool inside field marketing. Field marketing is broader — it owns retail, distributor coordination, sponsorship activation, sampling, and trade marketing. Experiential is the moment; field marketing is the discipline.
Yes. Single PM, single platform, single recap across markets. We run programs from 3 markets up through national 50-state programs without changing the playbook.
Yes. We work cleanly with RNDC, Southern Glazer's, Breakthru, and most regional distributors. We file the paperwork, coordinate demo schedules, and share recaps with both the brand and the distributor.
Single market: 5–10 business days standard, 48 hours rush. Multi-market national rollout: 2–4 weeks for full briefing, paperwork, certifications, and crew readiness.
Spark is the operational layer — live dashboards, GPS-verified check-ins, real-time sample counts, photo upload from the field, and auto-generated recaps. Brand, distributor, and retailer see the same numbers simultaneously.