>> INDUSTRY · PET · ANIMAL · WELLNESS

Pet retail sampling, store-in-store activation, and pet parent trial .

Dog and cat food, treats, wellness, gear, accessories, and adjacent CPG. We run trial programs inside the channels pet parents actually shop — PetSmart, Petco, regional banners, and the lifestyle events where the dogs come too.

PetSmart

national experience

Pet-safe

sampling SOPs

Lifestyle

event activation

>> BRANDS WE'VE STAFFED

>> WHAT WE RUN

Programs we book most often.

Pet activation is part CPG sampling, part lifestyle marketing. We run inside the major chains, plus event programs where the audience walks the floor with a dog. Crew is briefed on pet-safety, allergens, and the realities of sampling product around live animals.

01 PetSmart / Petco in-store sampling

02 Specialty pet retailer activation

03 Dog park & pet-friendly venue pop-ups

04 Pet trade-show staffing (Global Pet Expo, SuperZoo)

05 Pet adoption event partnerships

06 Lifestyle event activation (where pets are welcome)

07 Treat & supplement trial

08 Toy & accessory demo

HOW THE PET PLAYBOOK RUNS

From brief to boots on the ground.

BRIEF Day 0–2

Channel + audience

Confirm retail partners, lifestyle events, target pet-parent profile.

PERMIT Day 3–10

Chain + venue paperwork

PetSmart / Petco demo permits, COIs, allergen disclosures.

TRAIN Pre-event

Pet-safety briefing

Crew briefed on sampling around pets, breed considerations, refusal protocols.

DEPLOY Activation day

Sample, capture, recap

Per-store counts, content capture for pet-parent socials, recap in Spark.

COMPLIANCE · CERTIFICATIONS · PAPERWORK

We don't fake the boring parts.

Every program we run carries the certifications, COIs, and SOPs that pet activation actually requires.

✓ 3-POINT CHECKLIST Audit-ready Cards on file. COIs current. SOPs documented.

Retailer paperwork

PetSmart, Petco, Pet Supplies Plus brand-standard compliance

Pet-safety SOPs

Allergen flags, breed considerations, age-appropriate sampling

Adoption partner clearance

Where rescue partnerships are part of the program

● LIVE · PET

< Spark for pet. >

Per-store sample counts, pet-parent engagement capture, and content-ready photo galleries for socials.

>> Per-store unit counts at retail
>> Pet-parent demographic capture
>> Content release rights captured for socials

Tour Spark →Get a staffing quote

spark.ignite / pet

LIVE

>> PET · LIVE OPS LAST 30 MIN

Per-store unit counts at retail tracking

Pet-parent demographic capture ready

Content release rights captured for socials ready

>> TODAY · BY HOUR ↑ +14%

>> MOST-BOOKED SERVICES FOR PET

The lanes buyers book here.

Retail Sampling↗Pet-Trained Staff↗Lifestyle Activation↗Pet Trade Show Support↗

>> PET · FAQ

The questions buyers ask first.

01 Can you run in-store pet brand sampling inside PetSmart and Petco? +

Yes. We've run programs inside PetSmart at national scale, and we handle the chain-specific paperwork, demo permits, and store-level coordination.

02 How do you handle sampling around live pets? +

>> READY WHEN YOU ARE

Brief us on a pet program.

Single chain rollout, lifestyle event, or multi-market trial. We'll scope crew, chain compliance, and adoption partnerships inside 48 hours.

Start a brief→All industries→

PET.

Frequently asked questions

Can you run in-store pet brand sampling inside PetSmart and Petco?

Yes. We've run programs inside PetSmart at national scale, and we handle the chain-specific paperwork, demo permits, and store-level coordination.

How do you handle sampling around live pets?

Every shift is briefed on allergen flags, breed-specific considerations, refusal protocols, and pet-safety SOPs. Crew is trained not to sample-and-walk; they're trained to interact with the pet parent and confirm consent first.