Drekker Brewing's retail rollout required coordinated in-store sampling to introduce shoppers to the brand. The goal: support its presence at Total Wine & More with opportunities to discover and taste the products.
Ignite Productions supports Drekker's rollout through demo scheduling and on-site execution across participating Total Wine & More locations. We coordinate sampling dates with retail locations and execute in-store tastings that bring Drekker's distinctive brand and products to shoppers. Each activation creates an opportunity to explore the lineup, ask questions, and try the products before purchasing. Ignite connects scheduling with field execution, helping Drekker maintain an active sampling presence as the rollout progresses.
- Demo dates coordinated directly with participating Total Wine & More locations
- In-store tastings executed at the store's tasting counter
- Shoppers explore the lineup, ask questions and taste before purchasing
- One dedicated partner connecting scheduling with field execution
By the numbers
- Total Wine Retail partner
- In-store Tastings
- Ongoing Rollout
What we delivered
Retail Demo Scheduling, Store Coordination, In-Store Sampling, Shopper Engagement, Retail Rollout Support.
Beverage · Total Wine & More · participating locations · Ongoing
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