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Senior CPG sales leadership to hire, manage, and hold your broker network accountable.
senior sales lead
50
states covered
257K+
ambassadors behind you
Brief us on a broker mgmt project →● Need it fast? Rush queue
● THE TAKE
Brokers carry dozens of brands. The ones that get sold are the ones being managed — briefed, scored, and held to follow-through. We become the senior sales voice that runs your network like it's our revenue.
// FOUND-YOU MOMENT
✕ Signed a broker and never heard from them again
✕ Found out about a missed review from the buyer, not the broker
✕ Had no objective way to tell if a broker was working
✕ Chased a broker for a recap for three weeks
✕ Paid for coverage you couldn't measure
✕ Managed brokers between school pickup and a 6pm call
✕ Wondered if you should fire them but had no replacement
✕ Walked into a category review underprepared
We run the network — selection, scorecards, QBRs
Most emerging CPG brands sign a broker and hope. We run the broker relationship like a sales operation — selection, onboarding, weekly accountability, scorecards, and QBRs — so your distribution dollars actually convert to velocity. Veteran-owned, CPG-built, embedded as your fractional sales lead.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
A broker you signed and hope is working
✓ A managed network with weekly accountability
No objective performance measure
✓ Repeatable scorecards every cycle
Recaps that arrive weeks late, if ever
✓ Standing read-outs tied to your P&L
Category reviews you scramble for
✓ Reviews prepped with story, deck, and data
Brokers and distributors out of sync
✓ One aligned plan across the channel
Founder managing brokers at 11pm
✓ Senior CPG sales lead owning the relationship
// trusted by
Brands that trust Ignite across sales, field, and trade.
>> BROKER MGMT // 08 CAPABILITIES
* 01 →
Proactive management of doors, facings, and velocity after placement — not just sign-in and hope.
* 02 →
We track sell-through by account and push for more facings, better placement, and reorders.
* 03 →
We vet, interview, and onboard the right broker per region and channel — then brief them on your brand like an internal team.
* 04 →
Standing check-ins, action logs, and follow-through. No more three unread Slack DMs and a 'k.'
* 05 →
Objective, repeatable scorecards on doors opened, reviews booked, velocity, and follow-up — reviewed every cycle.
* 06 →
Quarterly business reviews tied to your P&L, not a vibe check. One read-out for the founder.
* 07 →
We build the story, the deck, and the data so brokers walk into reviews ready to win.
* 08 →
We keep brokers and distributors aligned on demos, resets, and trade — one source of truth.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
Broker agreements
We review scope, commission, and accountability terms with your team.
Distributor coordination
RNDC, Southern Glazer's, Breakthru, plus regional houses — aligned with broker activity.
Reporting cadence
Standing scorecards and QBRs tied to your P&L.
CRM hygiene
Accounts, contacts, and next steps kept current so nothing slips.
// who runs this // 06 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Pet 05 Health & Wellness 06 Beauty
>> HOW THIS RUNS
01 1/5
Map current brokers, coverage gaps, and accountability holes.
02 2/5
Select / re-brief brokers per region and channel like an internal team.
03 3/5
Weekly accountability, scorecards, and follow-through.
04 4/5
QBRs tied to P&L — doors, velocity, trade ROI.
05 5/5
Re-deploy coverage where it converts; replace what doesn't.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
broker management CPG broker management agency retail sales management broker scorecards category review prep fractional sales leadership CPG sales agency distributor coordination food broker management beverage broker management
Retail sales and broker management is the work of selecting, onboarding, and holding a broker network accountable so distribution converts into real velocity. For emerging and mid-size CPG brands, this is usually the founder's job — squeezed between everything else.
Ignite embeds as your fractional sales leadership: we choose the right brokers per region and channel, brief them like an internal team, and run weekly accountability with objective scorecards on doors opened, reviews booked, and follow-through.
Every relationship rolls up through clear reporting and QBRs tied to your P&L — so you always know which broker is earning their commission and which one needs a conversation.
Best for CPG brands in the $1M–$50M range with broker coverage they can't measure, founders acting as their own VP of Sales, and teams heading into category reviews who need senior help to win them.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · BROKER MGMT
Broker scorecards, account activity, and field execution in one view — so your sales reporting isn't a spreadsheet you don't trust.
Tour Spark →Get a staffing quote
spark.ignite / broker-mgmt
LIVE
>> BROKER MGMT · LIVE OPS LAST 30 MIN
Broker + account scorecards in one dashboard tracking
Field demo execution tied to the accounts that need it ready
QBR-ready exports, not hand-built decks ready
Brand and broker see the same numbers ready
>> TODAY · BY HOUR ↑ +14%
// faq
Do you manage accounts after we land them? +
Yes. We run proactive account management focused on doors, facings, and velocity growth — protecting placements and pushing for reorders, not just opening them.
Do you replace our broker, or manage the one we have? +
Either. We'll manage and hold accountable the brokers you already work with, or help you select and onboard better-fit brokers per region and channel.
What's in a broker scorecard? +
Doors opened, category reviews booked, velocity by account, follow-up completion, and trade execution — objective and repeatable every cycle.
How is this different from hiring a VP of Sales? +
You get senior CPG sales leadership without $250K+ in overhead, and a 257K-ambassador field team behind it — scaled monthly, not hired permanently.
Do you prep us for category reviews? +
Yes. We build the category story, the deck, and the supporting data, and prep the broker so reviews are won, not winged.
Can you coordinate brokers and distributors together? +
Yes. We keep both aligned on demos, resets, and trade so the plan is consistent across the channel.
>> OFTEN PAIRED WITH
>> Receipts
Brew Dr. Kombucha Retail sampling run end to end for distributors. ~150 Demos / month →BE GOAT Fred Meyer rollout demos across the Pacific Northwest. PNW Retail rollout →Drekker Brewing Total Wine tastings scheduled and run in store. Total Wine Tastings →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Buyer Pitch & Line Reviews ↗Distribution Expansion ↗Trade Marketing ↗Fractional Sales Team ↗Fractional ↗CPG Beverage ↗Contact ↗