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A senior, embedded CPG sales team for a fraction of the cost of building one.
embedded sales team
257K+
ambassadors included
Monthly
scale up or down
Brief us on a fractional sales project →● Need it fast? Rush queue
● THE TAKE
A VP of Sales is one person, six months out, and $250K+ a year. A fractional sales team is senior leadership, broker management, trade, and a field army — embedded now, scaled monthly, accountable to revenue.
// FOUND-YOU MOMENT
✕ Posted a job for a VP of Sales you can't afford
✕ Acted as your own VP of Sales at 11pm
✕ Told investors 'we just need one more hire' — again
✕ Split sales work across three agencies that don't talk
✕ Lost momentum waiting six months for a hire to ramp
✕ Carried broker, trade, and field on one person's back
✕ Paid full-time salaries for seasonal sales needs
✕ Watched velocity stall while you recruited
We embed the senior sales team — leadership, brokers, trade, field
Hiring a VP of Sales, a trade marketer, and a field team costs $250K+ and six months. We embed a senior CPG sales team into your brand for a fraction of that — buyer pitches, broker management, trade, and distribution expansion, backed by 257K ambassadors — scaled up or down monthly, no severance.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
A $250K+ VP of Sales, 6 months out
✓ A senior sales team embedded now
One hire carrying everything
✓ Leadership, brokers, trade, and field together
Three agencies that don't talk
✓ One accountable team under one roof
Full-time salary for seasonal needs
✓ Scale up or down monthly
Severance risk if it doesn't work
✓ No severance — monthly engagement
Salary only, no skin in the game
✓ A partner accountable to your revenue
// trusted by
Brands Ignite supports across sales, trade, and field.
>> FRACTIONAL SALES // 06 CAPABILITIES
* 01 →
A CPG sales lead who's pitched the buyers and managed the brokers before.
* 02 →
Selection, scorecards, and weekly accountability across your network.
* 03 →
Category story, deck, and rehearsal so reviews get won.
* 04 →
Co-op, MDF, scan-back, and a calendar tied to your P&L.
* 05 →
Right-door targeting and the demos that protect velocity.
* 06 →
257K vetted ambassadors for the demos, sampling, and activations that drive trial.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
Engagement scope
Clear monthly scope — leadership, brokers, trade, field — with no severance lock-in.
Broker & distributor
We manage the network and coordinate distributors on your behalf.
Reporting cadence
Scorecards and QBRs tied to your P&L.
Field compliance
TIPS / TABC / RBS / ServSafe handled per activation.
// who runs this // 06 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Pet 05 Health & Wellness 06 Beauty
>> HOW THIS RUNS
01 1/5
Map your sales gaps — leadership, brokers, trade, field.
02 2/5
Drop in a senior CPG sales lead and the supporting team.
03 3/5
Pitches, brokers, trade, and demos — executed weekly.
04 4/5
QBRs tied to P&L; scale the team to the season.
05 5/5
Up for launches and reviews, down between — monthly.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
AMBASSADOR BENCH
50
STATES
FEATURED CASES
// DEEP DIVE
fractional sales team fractional VP of sales outsourced CPG sales fractional sales leadership embedded sales team CPG sales agency fractional sales management outsourced sales team CPG fractional head of sales contract sales team
A fractional sales team gives an emerging or mid-size CPG brand the senior sales function it needs — buyer pitching, broker management, trade marketing, and distribution expansion — without the $250K+ overhead and six-month ramp of building one in-house.
Ignite embeds a senior CPG sales lead into your brand and backs them with the full operation: broker scorecards, line-review prep, co-op and MDF management, distribution strategy, and a 257K-ambassador field team for the demos and sampling that drive trial.
It scales the way your business does — up for a launch or a category review, down between pushes — monthly, with no severance and skin in the game on your revenue.
Best for CPG brands in the $1M–$50M range with product-market fit but no senior sales team, founders acting as their own VP of Sales, and brands that need results before another funding round.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · FRACTIONAL SALES
Your embedded team runs on Spark — broker scorecards, account activity, and field execution in one source of truth.
Tour Spark →Get a staffing quote
spark.ignite / fractional-sales
LIVE
>> FRACTIONAL SALES · LIVE OPS LAST 30 MIN
Broker + account scorecards live tracking
Field demos tied to the accounts that need them ready
QBR-ready exports, not hand-built decks ready
Brand and team see the same numbers ready
>> TODAY · BY HOUR ↑ +14%
// faq
What does a fractional sales team actually include? +
Senior sales leadership plus broker management, buyer pitch and line-review prep, trade marketing, distribution expansion, and a 257K-ambassador field team — under one roof.
How is this cheaper than hiring? +
You get the function of multiple senior hires for a fraction of $250K+ in salary and overhead, with no recruiting time and no severance risk.
Can we scale it up and down? +
Yes — monthly. Scale up for a launch or category review, down between pushes.
Do you have skin in the game? +
We structure engagements to be accountable to outcomes, not just hours — aligned with your revenue.
Does it replace our internal team? +
It can be your sales team, or augment the one you have. Most brands start with us owning the function and hand off as they grow.
>> OFTEN PAIRED WITH
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Broker Management ↗Buyer Pitch & Line Reviews ↗Trade Marketing ↗Distribution Expansion ↗Fractional ↗Spark ↗Contact ↗