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Retailer targeting, new-door strategy, and distributor demos to grow distribution that sticks.
257K+
ambassadors for demos
50
states routed
expansion plan, focused
Brief us on a distribution project →● Need it fast? Rush queue
● THE TAKE
Distribution is easy to win and easy to lose. The brands that hold the shelf are the ones that back new placements with trial. We target the right doors, sell them in, and put boots on the ground to protect the velocity.
// FOUND-YOU MOMENT
✕ Chased every door instead of the right ones
✕ Won a placement that got cut for low velocity
✕ Landed a chain with no plan to support it
✕ Spread a tiny field budget across too many markets
✕ Watched a new door die without trial behind it
✕ Expanded channels in the wrong order
✕ Couldn't tell which accounts were actually working
✕ Grew doors faster than you could support them
We target the right doors, sell them in, and staff the demos that keep them on shelf.
Chasing every door burns cash. We build a distribution expansion plan around the retailers and channels where your brand actually wins, then run the sell-in and the distributor demos that turn new doors into reordering doors. Senior CPG sales leadership plus a 257K-ambassador field team to back it up.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
A spray-and-pray door list
✓ A targeted plan where you win
Placements with no support
✓ Demos that protect velocity
Channels expanded at random
✓ Channels sequenced in the right order
New doors that quietly get cut
✓ Doors backed by trial and reorder
Field budget spread too thin
✓ Spend focused where it converts
No view of what's working
✓ Doors and velocity by account
// trusted by
Brands Ignite supports across sales and field.
>> DISTRIBUTION // 06 CAPABILITIES
* 01 →
We prioritize the chains and channels where your brand has the best shot — not a spray-and-pray list.
* 02 →
A sell-in plan per retailer: the story, the pricing, the timing, the broker.
* 03 →
GPS-verified demos that turn a new placement into velocity before it gets cut.
* 04 →
Grocery, c-store, club, natural, on-premise — sequenced in the right order.
* 05 →
New doors die without support. We staff the demos that keep them on shelf.
* 06 →
Doors opened, velocity by account, and what to do next — in one read-out.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
Distributor coordination
RNDC, Southern Glazer's, Breakthru, and regional houses aligned on demos and resets.
Retail paperwork
Chain-specific demo permits and brand-standard compliance filed in advance.
Per-state regulatory
TIPS / TABC / RBS handled where alcohol is in scope.
Expansion reporting
Doors and velocity tracked by account each cycle.
// who runs this // 06 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Pet 05 Health & Wellness 06 Beauty
>> HOW THIS RUNS
01 1/5
Prioritize the retailers and channels where you win.
02 2/5
Build the sell-in story, pricing, and timing per door.
03 3/5
Run or support the pitch with brokers and buyers.
04 4/5
Staff distributor demos that drive trial and reorder.
05 5/5
Doors opened, velocity by account, next steps.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
distribution expansion CPG distribution strategy new door strategy retailer targeting distributor demos channel expansion retail sell-in velocity support CPG distribution agency grocery distribution
Distribution expansion is the work of targeting the right retailers, selling them in, and backing new placements with the trial that protects velocity. The brands that scale don't chase every door — they win the right ones and support them.
Ignite builds the expansion plan around the chains and channels where your brand has the best shot, runs the sell-in with senior CPG sellers, and deploys distributor demos from a 257K-ambassador field team to turn placements into reordering doors.
We sequence channels in the right order — grocery, c-store, club, natural, on-premise — so the brand grows where it can support itself instead of collapsing under doors it can't service.
Best for CPG brands moving from regional into national, brands losing placements to low velocity, and founders spreading a small field budget across too many markets.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · DISTRIBUTION
See which new doors are actually moving — and put demo support exactly where velocity is at risk.
Tour Spark →Get a staffing quote
spark.ignite / distribution
LIVE
>> DISTRIBUTION · LIVE OPS LAST 30 MIN
Velocity by account and market tracking
Demo execution where doors need it ready
Reorder signals from the field ready
One read-out for brand and broker ready
>> TODAY · BY HOUR ↑ +14%
// faq
How do you decide which retailers to target? +
We prioritize chains and channels by fit, margin, competitive set, and your ability to support velocity — not a generic 'every door' list.
Do you handle the sell-in or just the strategy? +
Both. We build the plan and, as your fractional sales lead, run or support the sell-in with brokers and buyers.
Why do new doors need demos? +
New placements get cut when velocity is low. Distributor demos and sampling drive the trial that protects the shelf and earns the reorder.
Can you support a national rollout? +
Yes — 50-state coverage with a 257K-ambassador bench, sequenced channel by channel so growth is supportable.
How do you report on expansion? +
Doors opened, velocity by account, and clear next steps — in one read-out, not six broker emails.
>> OFTEN PAIRED WITH
>> Receipts
Brew Dr. Kombucha Retail sampling run end to end for distributors. ~150 Demos / month →BE GOAT Fred Meyer rollout demos across the Pacific Northwest. PNW Retail rollout →Torch THC National retail program, planning to field execution. 2,500+ Activations / yr →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Broker Management ↗Buyer Pitch & Line Reviews ↗Trade Marketing ↗Distributor Demo Programs ↗Fractional Sales Team ↗Fractional ↗Contact ↗