Question 1

Which distributors do you work with?

Accepted Answer

RNDC, Southern Glazer's, Breakthru Beverage, Republic National, Empire Merchants, and most regional houses. We file paperwork on your behalf and the distributor's; programs scale state by state.

Question 2

Does the distributor or the brand pay for the demo?

Accepted Answer

Depends on the program structure. Distributor-funded, brand-funded, and co-op programs are all common — we handle the paperwork and reporting regardless of who's writing the check.

Question 3

Can you file ABC permits in every state?

Accepted Answer

Yes. Each state's Alcoholic Beverage Commission has its own paperwork; we file per jurisdiction. Restricted states and dry counties are flagged up front before the program ships.

Question 4

What's the recap format the distributor sees?

Accepted Answer

Same dashboard as the brand. Pour counts, pour sizes, photos, retailer notes, refusal incidents — all share-ready for the distributor account manager's quarterly review.

Question 5

Can you handle multi-distributor national programs?

Accepted Answer

Yes. Most national alcohol programs route through 3–6 distributors depending on state coverage. We coordinate paperwork, demo calendars, and reporting across all distributor partners through a single PM.

The demo dies in the paperwork.

What a GSM day actually looks like.

Load-in + pour bar build

Walk-through + COI handoff

GSM opens, reps arrive

Brand training pour

Q&A + sell-sheet handoff

Strike + load-out

Same-day recap delivered

Five cities. One crew. In the rep's truck.

Houston

Dallas

Austin

San Antonio

Round-up + recap

Best programs convert in seven days.

Run the floor

Reps order from warehouse

Distributor reorders brand

Shared dashboard

Every rep walks out with the same packet.

Sell-sheet (1-pager)

Talking-point card

Comp-data sheet

Sample 4-pack

Branded swag

QR → digital pitch deck

Every tier, its own paperwork.

Wine & Spirits

Beer wholesale

Beverage DSD

Food broker

3-tier paperwork

ABC permits per state

TIPS / TABC / RBS

COIs + liquor liability

Refusal SOP

One dashboard. Brand and distributor.

Distributor demos, answered.

Make the demo actually happen.