See the software behind every program
HOME/ SERVICES/ DISTRIBUTOR DEMO PROGRAMS
GSM pour bars, rep ride-alongs, and 3-tier demos that actually happen — because we file the COIs, ABC permits, and TIPS cards on every side before the crew lands.
Plan your program →See our work
3-tier
compliant
50
states + DC
TIPS/TABC
RBS certified
spark.ignite / distributor-ops · shared
Pours logged · today
1,850
SHARED · LIVE
Brand
sees this view
Distributor
Event feed
BREAKTHRU NV · RIDE-ALONG 6 stops complete
RNDC TX · HOUSTON GSM 142 pours · 38 reps
SGWS FL · TAMPA GSM 88 pours · 24 reps
0-day
Demo to distributor PO
+0%
Rep-order lift
6+
Distributors coordinated
100%
Paperwork filed
※ Velocity and PO windows vary by category, market, and distributor.
// gsm day · run of show
We run the distributor general sales meeting demo end to end — load-in through same-day recap. Brand, distributor, and reps all leave with the same data.
06:30
IGNITE
Crew arrives, builds the brand bar, ices product, stages cups and rep packets.
07:30
DISTRIBUTOR
Distributor warehouse manager walks the floor, COIs handed off, fire-marshal sign-off.
08:00
Reps roll in, grab coffee, head to brand bars. Crew already in position pouring.
08:15
BRAND
Brand manager runs the talking points; crew pours flights paced to the script.
09:30
Reps get comp data, a talking-point card, and a sample 4-pack to take with them.
11:30
Bar broken down, branded materials inventoried, leftover product handed back.
EOD
SPARK
Spark dashboard — pour count, rep headcount, photos, notes — sent to brand + distributor.
※ Schedule shifts by distributor — RNDC runs different than Southern Glazer's, and we know both.
// rep ride-along week
Most demo agencies stop at the warehouse. We get in the truck — a managed crew of pourers and brand specialists rides with sales reps for a full week of retail and on-premise stops.
MON
RNDC TX
stops
reps
TUE
WED
THU
FRI
BRAND HQ
13
37
retail + on-prem stops
reps supported
brand crew
recap dashboard
// demo → rep order → PO
When a GSM demo is run right, reps walk out, order from the warehouse, and the distributor's PO clears within a week. We measure to that window.
DEMO
Crew runs the GSM pour bar or rep ride-along. Pour count + rep headcount logged in Spark.
Per-event data
REP ORDER
Distributor warehouse pulls show the immediate post-event rep-order spike.
+22% typical
DISTRIBUTOR PO
Rep velocity → distributor PO → brand POS data confirms downstream sell-through.
~7 day window
RECAP
Brand + distributor + broker see the same recap. Spark rolls it into one view.
1 dashboard
// rep enablement kit
Reps remember the brand for as long as they have the materials. We build the take-home kit so it's the rep's pitch deck for the next 30 days — not a stack of paper.
01
Front: brand story + key flavor notes. Back: pour build, comp set, suggested price point.
02
Wallet-sized cheat sheet with on-premise pitch, retail pitch, and 3 objection handles.
03
Velocity vs comp set, retail price ladder, distributor margin call-out.
04
Rep takes home product to share with on-premise GMs and retail buyers.
05
Tee, hat, or pin set — rep wear on the next ride-along becomes brand exposure.
06
Always-current sell deck the rep can open on phone or laptop, mid-meeting.
// distributor partners
RNDC · SOUTHERN GLAZER'S · BREAKTHRU · REPUBLIC NATIONAL
On-premise placements, points of distribution, brand-rep order lift
DBI · STANDARD · ANDREWS · PROGRESSIVE
Reps trained, sample SKUs poured, retail placement growth
GUARANTEED EAGLE · ANDREWS · TENN BEVERAGE
Route stops, in-store placements, reorder velocity
ACOSTA · CROSSMARK · ADVANTAGE · BRIDGE
Buyer meetings closed, scan-back lift, retailer pull-through
// compliance, handled on every side
Distributor demo requests filed in advance through RNDC, SGWS, Breakthru, regional houses.
State Alcoholic Beverage Commission permits filed per jurisdiction. Dry counties flagged.
Every regulated pour ambassador certified for the state. Cards on file.
Liquor liability per program. Brand, distributor, venue named as additional insureds.
Documented refusal-to-serve protocol per shift. Incident log. Captain review post-event.
No more vendor PDFs to the brand and Excel to the distributor. Spark is the single recap surface — pour counts per rep, ID-check completion, refusal incidents, retailer notes. Distributor account managers get pulled into the same workspace.
Explore Spark →Get a staffing quote
spark.ignite / distributor-recap
Events live this week LIVE
12
Per-pour
count live
ID-check
completion
Refusal
incident log
Shared
brand + distrib
// questions
Which distributors do you work with? +
RNDC, Southern Glazer's, Breakthru Beverage, Republic National, Empire Merchants, and most regional houses. We file paperwork on your behalf and the distributor's; programs scale state by state.
Does the distributor or the brand pay for the demo? +
Can you file ABC permits in every state? +
What's the recap format the distributor sees? +
Can you handle multi-distributor national programs? +
// pairs with
On-Premise Sampling →Retail Demo Programs →Product Sampling →Field Marketing →Alcohol & Spirits →CPG Beverage →Spark →
Give us the brand, the distributors, and the markets. We'll file the paperwork on every side and pour on schedule.
Start planningExplore Spark
>> Receipts
Brew Dr. Kombucha Retail sampling run end to end for distributors. ~150 Demos / month →Drekker Brewing Total Wine tastings scheduled and run in store. Total Wine Tastings →Torch THC National retail program, planning to field execution. 2,500+ Activations / yr →
RNDC, Southern Glazer's, Breakthru Beverage, Republic National, Empire Merchants, and most regional houses. We file paperwork on your behalf and the distributor's; programs scale state by state.
Depends on the program structure. Distributor-funded, brand-funded, and co-op programs are all common — we handle the paperwork and reporting regardless of who's writing the check.
Yes. Each state's Alcoholic Beverage Commission has its own paperwork; we file per jurisdiction. Restricted states and dry counties are flagged up front before the program ships.
Same dashboard as the brand. Pour counts, photos, retailer notes, refusal incidents — all share-ready for the distributor account manager's quarterly review.
Yes. Most national alcohol programs route through 3–6 distributors depending on state coverage. We coordinate paperwork, demo calendars, and reporting across all distributor partners through a single PM.