See the software behind every program
HOME/ SERVICES/ RETAIL READINESS & MARGIN STRATEGY
Pricing, margin, and packaging fixed before the buyer meeting — so you get on shelf and stay profitable on it.
readiness audit
50
states once you scale
CPG
operators, not generalists
Brief us on a retail readiness project →● Need it fast? Rush queue
● THE TAKE
It's easy to get a yes at the wrong price — and spend two years discovering the deal was never profitable. Readiness is the unglamorous work that decides whether retail makes you money or just makes you busy.
// FOUND-YOU MOMENT
✕ Set an SRP and hoped the margin worked out
✕ Found out about a case-pack spec at the buyer table
✕ Won a slot at a price you couldn't actually sustain
✕ Guessed at trade budget with no P&L behind it
✕ Discovered EDI/insurance requirements two weeks before reset
✕ Priced the same in every channel and lost margin
✕ Built a deck before fixing the economics
✕ Scaled doors faster than your margin could carry
We get pricing, margin, and packaging right before the meeting — so the yes is a profitable one.
Most brands pitch retail before they're ready — wrong price, thin margin, packaging that won't scan or stack. We run the readiness audit first: pricing architecture, margin and COGS, packaging and case specs, and the retailer requirements that kill deals late. Get to shelf retail-ready, and stay profitable once you're there.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
SRP set on a guess
✓ Pricing architected per channel
Margin you'll 'figure out later'
✓ COGS and margin modeled up front
Packaging flagged at the buyer table
✓ Barcodes, case packs, specs verified first
Retailer requirements as a surprise
✓ Insurance, EDI, slotting handled early
One price everywhere
✓ Channel-right pricing that protects margin
A yes that isn't profitable
✓ A yes you can sustain and scale
// trusted by
Brands Ignite supports across sales, trade, and field.
>> RETAIL READINESS // 06 CAPABILITIES
* 01 →
SRP, wholesale, and promo pricing set per channel so you're competitive and still profitable.
* 02 →
Real margin math across the chain — landed cost, trade, and retailer markup — before you commit.
* 03 →
Barcodes, case packs, dimensions, and shelf-impact reviewed so nothing gets flagged at the buyer table.
* 04 →
Insurance, EDI, slotting expectations, and chain-specific specs handled before they stall a deal.
* 05 →
Where your brand wins first — grocery, c-store, club, natural — sequenced for margin, not ego.
* 06 →
A starting trade budget tied to your P&L so promo doesn't quietly erase your margin.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
Pricing & margin
SRP, wholesale, promo pricing and margin modeled across the chain.
Packaging specs
Barcodes, case packs, dimensions, and shelf-impact reviewed.
Retailer requirements
Insurance, EDI, and slotting expectations handled before they stall a deal.
Trade baseline
Starting trade budget tied to your P&L.
// who runs this // 06 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Pet 05 Health & Wellness 06 Beauty
>> HOW THIS RUNS
01 1/5
Review pricing, margin, COGS, packaging, and retailer specs.
02 2/5
Architect channel pricing and model margin end-to-end.
03 3/5
Resolve packaging, barcode, and requirement gaps.
04 4/5
Set a trade budget tied to your P&L.
05 5/5
Move into buyer pitch and line-review prep, retail-ready.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
retail readiness CPG margin strategy retail pricing strategy COGS modeling retail ready packaging CPG pricing architecture wholesale pricing retail buyer requirements margin optimization CPG retail readiness audit
Retail readiness and margin strategy is the upstream work of getting pricing, margin, packaging, and retailer requirements right before you pitch — so a buyer 'yes' is a profitable, sustainable one.
Ignite runs the readiness audit as senior CPG operators: pricing architecture per channel, margin and COGS modeling across the chain, packaging and case-spec review, and the retailer requirements (insurance, EDI, slotting) that quietly kill deals late.
We also set a trade math baseline tied to your P&L, so promotional spend doesn't erase the margin you just protected.
Best for emerging CPG brands preparing for their first major retail pitch, brands re-pricing after a margin squeeze, and founders who want to know the deal is profitable before they chase it.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · RETAIL READINESS
Readiness gets you placed; Spark keeps the placement profitable — velocity and trade visibility by account.
Tour Spark →Get a staffing quote
spark.ignite / retail-readiness
LIVE
>> RETAIL READINESS · LIVE OPS LAST 30 MIN
Velocity by account and SKU tracking
Trade execution tied to margin ready
OOS + reorder signals from the field ready
One source of truth for brand and broker ready
>> TODAY · BY HOUR ↑ +14%
// faq
What is a retail readiness audit? +
A senior review of your pricing, margin/COGS, packaging, case specs, and retailer requirements before you pitch — so nothing gets flagged late and the economics actually work.
Can you fix our pricing and margin? +
Yes. We architect SRP, wholesale, and promo pricing per channel and model margin across the chain so you stay profitable as you scale.
Do you review packaging and barcodes? +
Yes — barcodes, case packs, dimensions, and shelf-impact, so your product is physically ready for the shelf and the buyer table.
Is this separate from the pitch? +
It comes first. Readiness fixes the economics; buyer pitch and line-review prep then sells it in.
What do you need from us to start? +
Current COGS, pricing, packaging specs, and target retailers. We turn that into a clear readiness and margin plan.
>> OFTEN PAIRED WITH
>> Receipts
BE GOAT Fred Meyer rollout demos across the Pacific Northwest. PNW Retail rollout →Brew Dr. Kombucha Retail sampling run end to end for distributors. ~150 Demos / month →Stone House Bread Toasted sourdough sampling across Michigan Kroger. 32 Events, 19 stores →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Buyer Pitch & Line Reviews ↗Broker Management ↗Trade Marketing ↗Distribution Expansion ↗Fractional Sales Team ↗Fractional ↗Contact ↗