Question 1

What is a retail readiness audit?

Accepted Answer

A senior review of your pricing, margin/COGS, packaging, case specs, and retailer requirements before you pitch — so nothing gets flagged late and the economics actually work.

Question 2

Can you fix our pricing and margin?

Accepted Answer

Yes. We architect SRP, wholesale, and promo pricing per channel and model margin across the chain so you stay profitable as you scale.

Question 3

Do you review packaging and barcodes?

Accepted Answer

Yes — barcodes, case packs, dimensions, and shelf-impact, so your product is physically ready for the shelf and the buyer table.

Question 4

Is this separate from the pitch?

Accepted Answer

It comes first. Readiness fixes the economics; buyer pitch and line-review prep then sells it in.

Question 5

What do you need from us to start?

Accepted Answer

Current COGS, pricing, packaging specs, and target retailers. We turn that into a clear readiness and margin plan.

Retail-ready before you pitch.

Most brands don't lose the slot. They lose the margin.

If you're getting ready to pitch retail, you've probably…

Most agencies. Then us.

Brands running retail readiness on us.

What we run inside retail readiness .

Pricing architecture

Margin & COGS modeling

Packaging & shelf-readiness

Retailer requirement check

Channel fit

Trade math baseline

Categories we know cold.

From brief to recap.

AUDIT

MODEL

FIX

BASELINE

HANDOFF

See the work behind the brief.

Retail readiness is the cheapest insurance a CPG brand can buy.

Brooklyn to Burbank. + EVERY ZIP IN BETWEEN

Ignite supports retail readiness & margin strategy in major markets nationwide.

< Spark once you're on shelf . >

Frequently asked.

These run great together.

Buyer Pitch & Line Reviews

Broker & Retail Sales Management

Distribution Expansion

Brief us on a retail readiness program.