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Branded contests, prize sweepstakes, lead-capture activations — built for trial, opt-in, and CRM growth.
50
states + DC compliant
48hr
CRM sync
100%
consent-captured
Brief us on a sweepstakes project →● Need it fast? Rush queue
● THE TAKE
Most brand sweepstakes leak. Bad rules, no opt-in, no list growth, no story for the next quarterly review. We design contest activations as conversion moments — every entry consent-captured, every winner verified, every record flowing to your CRM with a clean source-tag.
// FOUND-YOU MOMENT
✕ Realized the rules didn't comply with NY or FL
✕ Lost a winner because the contact info was wrong
✕ Captured 5,000 entries with no consent record
✕ Had a legal team ask for proof of state compliance
✕ Watched a sweepstakes 'grow' a list with garbage emails
✕ Spent weeks reconciling entries from a paper sign-in sheet
✕ Tried to integrate four different entry systems by hand
✕ Wondered if the prize ever shipped
We replace the panic with rules, consent capture, and CRM sync the next morning.
Sweepstakes and contest activations that turn a brand moment into a measurable database. Branded sweepstakes, in-event contests, lead-capture activations, prize giveaways, and gamified brand experiences — designed for opt-in, scrubbed for quality, and synced to your CRM the next morning.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
Generic vendor with no legal rule-set
✓ Official rules drafted to state law, bonding where required
Paper sign-in sheet, hand-transcribed
✓ Digital capture with consent, GPS time-stamped
Entries 'transferred to CRM in two weeks'
✓ Next-morning CRM sync with source-tag, consent record, UTM
Prize never shipped, brand eats the support tickets
✓ End-to-end fulfillment with tracking, winner verification
No proof of compliance in NY / FL / RI
✓ State-compliant rules, bonding filed where required
Winners selected manually, no audit trail
✓ Random-draw audit trail, winner notification + verification logged
>> MULTI-EVENT ROLL-UP
Single sweepstakes tell stories. Quarters tell strategy. Spark rolls every program — entries, opt-ins, winners notified, CRM growth — into one trade-team-ready view.
QUARTERLY ROLL-UP · Q3 2026
SPARK AUTO-AGGREGATED
47
SWEEPSTAKES RUN
184,200
ENTRIES CAPTURED
142,800
OPT-INS RETAINED
9,200
WINNERS NOTIFIED
+22%
CRM GROWTH (MEAN)
>> EVENTS IN PERIOD
01 Festival summer · trip giveaway (5 markets) FESTIVAL · NATIONAL 32,400 samples ✓ RECAP
02 Costco roadshow · year-supply draw WEST · 6 STATES 18,200 samples ✓ RECAP
03 Whole Foods scan-back · gift card draw NORTHEAST · 8 STATES 12,800 samples ✓ RECAP
04 Online launch · branded merch capsule DIGITAL · NATIONAL 257,000 samples ✓ RECAP
05 Sports activation · season ticket prize MULTI-MARKET 16,400 samples ✓ RECAP
06 Brand house · NYE concierge experience NEW YORK · NY 8,400 samples ✓ RECAP
07 Trade show buyer-day · year-supply prize B2B · LAS VEGAS 1,800 samples ✓ RECAP
08 College move-in · branded swag draw MULTI-CAMPUS 9,600 samples ✓ RECAP
>> STATE-BY-STATE COMPLIANCE
Most agencies hand-wave around state-by-state sweepstakes registration. We don't. Bonding, official rules, restricted-jurisdiction flags — all handled before the program ships.
// REGISTRATION + BONDING
STATES REQUIRE BONDING
NY FL RI
// RESTRICTED / EXCLUDED
HAVE EXTRA RESTRICTIONS
VT AK HI PR
// IGNITE HANDLES
ALL OF IT
FILED BEFORE LAUNCH
Bonding filed. Rules drafted. State portals registered. Restricted jurisdictions flagged at brief, not after.
※ Rules drafted to all 50 states + DC. Restricted jurisdictions called out at brief, not after.
>> CHANNEL BREAKDOWN
What a demo looks like changes with the channel. We handle the per-channel paperwork, format, and conversion KPI.
01 · CHANNEL
ACL · LOLLA · BONNAROO · COACHELLA · ULTRA
PERMITS
Festival vendor permits, ABC where alcohol-tied, state sweepstakes paperwork
FORMAT
Entry tent + branded backdrop + photo moment + lift-card take-home
KPI
Entries per day, opt-in rate, CRM cost-per-acquisition
02 · CHANNEL
WHOLE FOODS · TARGET · COSTCO · SPROUTS · GNC
Retailer demo agreements, scan-back co-op paperwork, state filings
QR-driven entry at the demo, sample + lift-card with QR, retailer-co-funded prize
Per-store entries, scan-back conversion, opt-in retention
03 · CHANNEL
BRAND.COM · KLAVIYO · HUBSPOT · META · TIKTOK
Privacy/consent stack, CASL + GDPR compliance, state bonding
Branded landing page + Klaviyo flow + paid social driving entries
Form-fill rate, opt-in retention, paid-social cost-per-entry
04 · CHANNEL
CES · NRA · NACS · SHOPTALK · EXPO WEST
Booth qualifying questions, badge-scan entry, B2B opt-in compliance
Badge-scan qualifying + year-of-product or trip prize for qualified leads
MQL rate, qualified-lead opt-in, buyer-meeting conversion
>> ENTRY → OPT-IN → CRM GROWTH
Sweepstakes work when they grow the list. Here's the math from a typical Ignite-run program — one activation, four numbers.
2,400
Median entries from a single mid-tier festival or retail activation.
1,860
78% of entries opt in to brand comms (clean, scrubbed, deduped).
+18%
CRM LIST GROWTH
Mean monthly list growth in the 30 days post-activation.
6:1
ENTRY-TO-CAC
Cost-per-opt-in vs paid social benchmark for the same brand.
※ Numbers reflect typical Ignite programs. Conversion varies by brand category, prize tier, and activation channel.
>> HOW ENTRIES FLOW
No paper sign-in sheets, no hand-transcription, no two-week wait for the list.
STEP
01
01 · DRAW
Random-selection winner draw with audit log, run by Ignite — not the brand and not the agency.
02
02 · VERIFY
Government ID verification, address confirmation, age + state-eligibility check.
03
03 · ELIGIBILITY
Anti-fraud scan, employee + family exclusion, restricted-jurisdiction final check.
04
04 · NOTIFY
Winner notified per official rules. 7-day claim window, escalation to alternate if needed.
// FLOWS INTO
Your CRM
Salesforce HubSpot Klaviyo Mailchimp Outreach Custom DW
>> PRIZE FULFILLMENT
Bonded sweepstakes prizes ship through Ignite's fulfillment partners — not a brand's mailroom. Source, kit, pack, ship, track, confirm delivery in writing.
SOURCE
Sourced
Trip, car, gift card, branded merch — sourced from named partners with delivery SLAs.
KIT
Kitted
Branded packaging, winner-name personalization, signed-merch component (when applicable).
SHIP
Shipped
Insured carrier dispatch with tracking; high-ticket prizes ship signature-required.
TRACK
Tracked
Live tracking shared with brand + winner. Audit-ready log per prize.
05
CONFIRM
Confirmed
Winner signs receipt; receipt + photo evidence filed for IRS + state reporting.
// FULFILLMENT PARTNERS
Carrier + travel + experience networks
AmEx Travel Visa Concierge Equip RTIC Live Nation On Location Branded merch kit ops
※ Prizes over $600 get IRS-1099 reporting. Travel prizes include taxes-grossed-up unless the brand opts out at brief.
>> LIVE ENTRY CAPTURE
Brand, agency, and broker all see the same dashboard, same time. No more 3-week wait for a vendor PDF.
spark.ignite / sweepstakes-live
LIVE
>> ENTRIES TODAY +18% VS YESTERDAY
2,856
94%
Clean
4%
Dupes
2%
Invalid
>> LAST 4 ENTRIES
09:14 a***@gmail.com ✓ CLEAN
09:13 j***@outlook.com ✓ CLEAN
09:13 m***@yahoo.com ✕ DUPE
09:12 r***@hotmail.com ✓ CLEAN
>> PRIZE PLAYBOOK
End-to-end fulfillment: sourcing, packaging, winner verification, tracking, refusal-to-claim protocol. You write the brief; we handle the logistics.
✈️
Destination experiences, hotel partnerships, airline credit packages.
FLIGHTS + 5-NIGHT STAY
🎟️
VIP tickets, festival passes, backstage access, meet-and-greets.
FRONT ROW + GREEN ROOM
💳
Branded retailer gift cards, Visa cards, cash equivalents.
$5K VISA / $10K BRAND CARD
🛍️
Year-supply giveaways, full SKU sets, signed packaging.
365 CANS / YEAR-PACK
📦
Limited capsule kits, signed merch, collector packs.
CAPSULE DROP + SIGNED
🏎️
Vehicles, hardware, headline experiences. Bonded, fulfilled, verified.
VEHICLE + KEYS HANDED
>> USE CASES
Common contexts buyers map to their next quarter's plan.
FESTIVAL ACTIVATION 10K+ ENTRIES
Festival sample tent doubles as entry capture. Trip-to-Mexico prize. Branded backdrop, photo moment built in.
EXPECTED LIFT +12% list growth
RETAIL DEMO PER-STORE
Whole Foods sampling tied to scan-back trip. Each sample = optional entry to a $5K Visa draw. Retailer co-funded.
EXPECTED LIFT +8% conversion
TRADE SHOW BOOTH QUALIFIED-ONLY
Booth badge scan → qualifying questions → entry to year-of-product. Only opt-in qualified buyers reach the draw.
EXPECTED LIFT +22% MQL rate
ONLINE LAUNCH DIGITAL-FIRST
Limited capsule + signed pack as the prize. Tied to email + social opt-in. Klaviyo flow on entry.
EXPECTED LIFT +34% subscribers
>> SWEEPSTAKES // 08 CAPABILITIES
* 01 →
Branded sweepstakes built into festivals, retail demos, mobile tours, sports activations.
* 02 →
Booth-based or in-line capture flows. Qualified entries, consent recorded, CRM-mapped.
* 03 →
Photo contests, video challenges, gamified moments tied to social or in-person execution.
* 04 →
Sourcing, packaging, shipping. Winner notification and prize logistics handled end to end.
* 05 →
Official rules drafted to state law, bonding where required, age verification protocols.
* 06 →
Sweepstakes-integrated photo experiences — every shot generates an entry.
* 07 →
In-arena sweepstakes, fan-zone prize moments, festival-grade entry capture.
* 08 →
Salesforce / HubSpot / Klaviyo / Mailchimp — entries flow with consent the next morning.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 5-POINT STANDARD
Official rules + state law
Rules drafted to compliance with all 50 states + DC. Restricted jurisdictions flagged.
Bonding where required
NY, FL, RI registration / bonding filed in advance. Prize value tracked.
Consent + opt-in capture
Every entry is a consented opt-in. Records timestamped and source-tagged.
Age verification
21+ for alcohol, 18+ for most, parental consent flows where required.
Prize fulfillment audit
Tracking number per shipment, winner verification, refusal-to-claim protocol.
// who runs this // 08 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Sports & Entertainment 05 Tech & SaaS 06 Lifestyle & Beauty 07 Gaming & Esports 08 QSR & Restaurant
>> HOW THIS RUNS
01 1/5
Confirm goal, prize structure, markets, opt-in destination, legal scope.
02 2/5
Official rules drafted, state-by-state compliance verified, bonding filed.
03 3/5
Entry flow, photo booth, capture form, prize fulfillment logistics.
04 4/5
Activation runs. Entries captured live with consent. Spark tracks volume + quality.
05 5/5
Winner notification, prize shipment, opt-in transfer to CRM.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
Sweepstakes activations Contest marketing Lead generation activations Experiential sweepstakes Promotional contests Branded sweepstakes Prize giveaway agency Lead capture marketing State-compliant sweepstakes CRM-integrated activations
Ignite runs sweepstakes and contest activations as conversion programs — not feel-good giveaways. Every entry is a consented, opt-in, source-tagged record that flows to your CRM the next morning. Branded sweepstakes, in-event contests, photo-booth tie-ins, gamified moments — built around the database you actually want to grow.
Official rules are drafted to state law. Where required, we file bonding in NY, FL, and RI in advance. Age verification, prize fulfillment, winner notification, and refusal-to-claim protocols all handled. Compliance is the floor — measurable list growth is the goal.
Programs integrate cleanly with sampling, retail demos, festival activations, sports tie-ins, and trade-show booth capture. Spark tracks entries live, scrubs duplicates end-of-day, and ships clean records to Salesforce, HubSpot, Klaviyo, Mailchimp, or your in-house data warehouse.
Best for CPG brands tying trial to subscription, beverage brands running retail co-op contests, sports + entertainment brands running fan capture, and any brand looking to turn a single activation moment into multi-quarter remarketing fuel.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · SWEEPSTAKES
Live entry capture, consent record, duplicate scrub, source-tag — flowing into your CRM the next morning with a clean audit trail.
Tour Spark →Get a staffing quote
spark.ignite / sweepstakes
>> SWEEPSTAKES · LIVE OPS LAST 30 MIN
Live entries logged with consent + UTM tracking
Duplicate / fraud scrub end-of-day ready
CRM sync next morning (Salesforce / HubSpot / Klaviyo) ready
Winner audit trail + fulfillment tracking ready
>> TODAY · BY HOUR ↑ +14%
// faq
Do you draft the official rules? +
Yes. Legal-compliant official rules drafted to all 50 states + DC. Restricted jurisdictions (NY, FL, RI) bonded and registered in advance where prize value triggers the requirement.
How do entries flow to our CRM? +
Captured live during the activation, scrubbed end-of-day for duplicates, exported with consent record + source-tag + UTM, and synced to Salesforce / HubSpot / Klaviyo / Mailchimp the next morning.
Can you handle prize fulfillment? +
Yes — end to end. Prize sourcing, packaging, shipment, tracking, winner notification, refusal-to-claim protocol. Hand off to your team only if you want to.
What kinds of prizes have you run sweepstakes for? +
Trips, gift cards, branded merch, year-supplies of product, VIP experiences, signed memorabilia, exclusive event access. We size prize logistics to the activation scope.
Can a sweepstakes run inside our existing activation? +
Yes — that's most of what we do. Sampling moments, photo booths, mobile tour stops, festival activations, sports fan zones, trade-show booths — every one of those is a natural entry-capture moment.
How do you scrub for fake or duplicate entries? +
Email verification, IP de-duplication, phone normalization, GPS plausibility on geo-locked entries. Captured live during the program; clean records ship to your CRM the next morning.
>> OFTEN PAIRED WITH
01 Experiential Marketing EXPLORE →05 Product Sampling EXPLORE →04 Event Staffing EXPLORE →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Experiential Marketing ↗Event Staffing ↗Trade Show Support ↗Mobile Tours ↗Sports & Entertainment ↗CPG Beverage ↗Spark ↗Our Work ↗