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QSR launches, restaurant brand activation, mobile food tours, and in-store sampling that drives trial.
ServSafe
food handler certified
50
states + DC
1099
admin handled
Brief us on a QSR project →● Need it fast? Rush queue
● THE TAKE
A consumer who tastes a restaurant brand once is more likely to buy than a consumer who's seen the ad ten times. We staff restaurant activation as a trial-conversion discipline — ServSafe-certified ambassadors, food handler cards on file, sample counts logged live, conversion to loyalty signup or LTO purchase tracked in Spark.
// FOUND-YOU MOMENT
✕ Lost a grand opening week to a staffing no-show
✕ Watched an LTO sample run without trained ambassadors
✕ Realized your food truck tour vendor wasn't ServSafe-certified
✕ Found allergen briefing happen in the parking lot
✕ Spent on QSR sampling and have no conversion data
✕ Tried to push loyalty signups without conversion-trained staff
✕ Coordinated a multi-market food tour through 4 different vendors
✕ Wondered why your QSR media isn't translating to traffic
We replace the panic with ServSafe-certified crew, allergen briefing, and trial-to-loyalty conversion tracking.
QSR and restaurant brand activations across launches, LTO rollouts, mobile tours, and in-store programs. Smalls Sliders, Krispy Krunchy Chicken, and other food brands have run mobile tours, restaurant grand opening programs, and trial-driving activation with us. Food handler certified. ServSafe across the crew. Per-shift sample counts in Spark.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
Generic event staffer, no food handler card
✓ ServSafe / food handler certified per shift
Allergen briefed at start of shift
✓ Allergen training built into pre-shift brief in Spark
Sample count estimated end of day
✓ Per-shift count + photo + GPS log
No loyalty signup conversion tracking
✓ Per-ambassador loyalty signups tracked in Spark
Different vendor for tour vs grand opening
✓ Same playbook, captain rotation, single PM
LTO recap takes 3 weeks
✓ Live dashboard with daily LTO conversion rate
>> QSR // 08 CAPABILITIES
* 01 →
Restaurant launch programs — opening week staffing, community sampling, branded fan moments.
* 02 →
Limited-time-offer trial drives. Sampling at the store + at-event + at-retail to push the LTO.
* 03 →
Branded food truck and mobile tour activation. Smalls Sliders, Krispy Krunchy model.
* 04 →
Restaurant-side ambassadors driving loyalty signups, app downloads, LTO conversion.
* 05 →
Restaurant brands inside festivals, sporting events, lifestyle events — full activation footprint.
* 06 →
QSR brands expanding into new markets — staffing, brand evangelism, retail-adjacent activation.
* 07 →
Office sampling, corporate cafeteria trials, large-format catering activation.
* 08 →
Trial-tied sign-ups for loyalty apps, rewards programs, and CRM growth.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
ServSafe + food handler
Per-state food handler certification for every QSR / restaurant sampling shift.
Allergen SOPs
Cross-contact prevention, ingredient cards, allergen call-outs at sample station.
Restaurant brand-standards
Briefed on restaurant uniform, service tone, brand voice before deployment.
COIs + venue clearances
Per-store or per-event additional insureds named. Vendor permits where applicable.
// who runs this // 06 verticals
01 QSR & Restaurant 02 CPG Food & Snack 03 CPG Beverage 04 Lifestyle & Beauty 05 Hospitality & Travel 06 Health & Wellness
>> HOW THIS RUNS
01 1/5
Confirm restaurant brand, LTO or launch, markets, KPIs (trial, loyalty, conversion).
02 2/5
Food handler cards verified. ServSafe / state-by-state per ambassador.
03 3/5
Product brief, allergen training, conversion ask, loyalty pitch — pre-shift in Spark.
04 4/5
Crew at the store / at the tour / at the event. Samples logged, loyalty signups captured.
05 5/5
Per-day LTO conversion rate, per-store grand opening data, content gallery, app signup count.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
QSR sampling Restaurant activations Quick service restaurant marketing Food sampling programs Restaurant brand ambassadors QSR launch agency Food truck tour agency LTO activation Restaurant grand opening ServSafe certified sampling
Ignite runs QSR and restaurant brand activations as trial-conversion programs. Smalls Sliders mobile food truck tours, Krispy Krunchy Chicken launch programs, fast-casual LTO sampling, and restaurant grand opening activation — all built around getting the product tasted, the loyalty signup captured, and the next-visit conversion tracked.
Every food-side ambassador is ServSafe certified and holds the food handler card their state requires. Allergen training is built into the pre-shift brief through Spark — cross-contact prevention, ingredient cards, allergen call-outs at the sample station.
Programs include in-store grand opening activation, LTO trial pushes, mobile food truck tours, corporate cafeteria sampling, festival and event tie-ins, and loyalty-app signup drives. Per-shift sample counts, per-ambassador loyalty signups, and conversion-to-next-visit tracked through Spark.
Best for QSR brands launching new units, fast-casual brands pushing LTO rollouts, restaurant brands expanding into new markets, and any food brand running multi-market mobile tours that need consistent execution and per-stop conversion data.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · QSR
Per-shift sample counts, per-ambassador loyalty signups, per-day LTO conversion rate, allergen briefing audit — one dashboard.
Tour Spark →Get a staffing quote
spark.ignite / qsr
LIVE
>> QSR · LIVE OPS LAST 30 MIN
Per-shift sample + LTO trial counts tracking
Per-ambassador loyalty signup tracking ready
Allergen briefing audit per shift ready
Per-day LTO conversion rate ready
>> TODAY · BY HOUR ↑ +14%
// faq
Is your crew ServSafe certified? +
Yes — every food-side sampling ambassador holds the certification their state requires (ServSafe or state-specific food handler card). Verified per ambassador, refreshed before expiry.
Can you run a multi-market food truck tour? +
Yes. We run national mobile food tours regularly — Smalls Sliders, Krispy Krunchy model. Per-stop crew, per-market food handler certification, per-day sample + loyalty signup tracking through Spark.
What about LTO activation? +
LTO trial programs are a frequent use case. Sample the LTO at-event, at-retail, or in-store, capture loyalty signups, track conversion-to-next-visit. Per-day LTO conversion rate live in Spark.
Can you handle restaurant grand openings? +
Yes. Opening week staffing, community sampling outside the new store, grand opening day fan moments, captain-led crew, content capture. Restaurant brand-standards briefed before deployment.
Do you do loyalty app signup drives? +
Yes. Per-ambassador signup tracking, conversion-tied incentives, app-download counters in Spark. Common pairing with sampling and LTO programs.
What's your turnaround for a new-store grand opening? +
Single-store grand opening: 5–10 business days standard, 48 hours rush. Multi-store regional launch: 2–3 weeks for full briefing, certifications, and crew readiness.
>> OFTEN PAIRED WITH
05 Product Sampling EXPLORE →04 Event Staffing EXPLORE →02 Mobile Marketing Tours EXPLORE →
>> Receipts
Luckin Coffee NYC store openings, app signups and campus promos. NYC Store openings →Brew Dr. Kombucha Retail sampling run end to end for distributors. ~150 Demos / month →Stone House Bread Toasted sourdough sampling across Michigan Kroger. 32 Events, 19 stores →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Product Sampling ↗Mobile Tours ↗Event Staffing ↗Experiential Marketing ↗Festival Activations ↗QSR & Restaurant ↗CPG Food & Snack ↗Spark ↗Our Work ↗