Do you source sponsorships or just activate ones we have?

Both. We identify and negotiate new partnerships that fit your brand and markets, and we activate rights you've already secured.

Can you prove sponsorship ROI?

Yes. Through Spark we quantify impressions, samples, leads, content captured, and earned value — delivered within 48 hours of the event, not weeks later.

Do you handle venue compliance and union rules?

Yes. Permits, COIs, venue regulations, and union/labor requirements are handled before load-in as part of the activation scope.

Can you manage hospitality and VIP programs?

Yes. Suites, meet-and-greets, client hosting, and credential management are run end to end.

How is this different from a sponsorship sales agency?

Sales agencies sell you rights. We manage the partnership — sourcing, negotiation, activation, staffing, and measurement — as one accountable operation.

See the software behind every program

* SPONSORSHIP MANAGEMENT // ACTIVATION + PROOF

Sponsorship management. Use every right you paid for. Prove it at renewal.

Teams, leagues, festivals and venues sell you rights. We track them, activate them on site with trained crews, and report what each property delivered, so renewals are decided on data instead of a feeling.

Review my sponsorships →See the portfolio view

SPONSORSHIP PORTFOLIO SAMPLE VIEW

NBA arena partner

Concourse sampling + fan zone · 7 of 10 rights used

● ACTIVE

Music festival series

Sponsor footprint + exit sampling · 9 of 9 rights used

Regional sports league

Tailgate + in-game moments · 3 of 8 rights used

● AT RISK

Marathon title sponsor

Expo booth + finish line · Recap ready

● RENEWAL

>> HOW WE RUN A PORTFOLIO

From signed contract to renewal decision.

01 // AUDIT

Map the portfolio

Every property, its fee, its rights, its deadlines and what's gone unused.

02 // PLAN

Activate the rights

A plan for each property: sampling, fan zones, hospitality, signage and content.

03 // RUN

Execute on site

Trained crews at every game, show and festival, GPS-checked in through Spark.

04 // PROVE

Report the value

Attendance, samples, leads and photos per property, rolled up across the portfolio.

05 // RENEW

Build the renewal case

What to keep, renegotiate or cut, backed by a season of data.

>> PROPERTIES WE ACTIVATE

Wherever the logo shows up, the brand should too.

Pro + college sports

Concourse sampling, fan zones, tailgates and in-game moments.

Music festivals + concerts

Sponsor footprints, silent discos, exit sampling and VIP lounges.

Venues + arenas

Season-long activations and premium hospitality.

Endurance + community events

Expo booths, finish-line sampling and race-day crews.

Trade + industry events

Title sponsorships, booths and hosted receptions.

Cultural + local moments

Neighborhood events and community partnerships.

>> WHAT YOU GET BACK

A season of proof, not a stack of photos.

Every shift at every property is logged in Spark with GPS check-in, photos and counts. At the end of the season you have one report that shows what each property delivered side by side.

How Spark reports it →

✓ Rights used vs. rights paid for, per property
✓ Attendance, samples and leads per activation
✓ Photo record from every shift
✓ Unused assets flagged before they expire
✓ Renewal recommendation: keep, renegotiate or cut

>> Receipts

Sponsor activations we've run.

All case studies →

Breakaway Music Festival Silent disco to exit sampling across 12 festivals. 12 Festivals →OpenAI 87 brand ambassadors across Dev Day 2026. 87 Ambassadors →Luckin Coffee NYC store openings, app signups and campus promos. NYC Store openings →

>> QUESTIONS

Sponsorship management, answered.

What does a sponsorship management agency do?

It runs the sponsorships you've already signed: tracking every property's rights, fees and deadlines, activating those rights on site, measuring what each property delivers, and preparing the data for renewal talks.

Can you manage sponsorships across sports, music and festivals?

Yes. Ignite manages and activates properties across sports venues, festivals, concerts and community events, under one team and one reporting standard.

How do you measure the value of a sponsorship?

Every activation is logged in Spark: attendance, samples, leads, photos and fan engagement, so each property has a clear record of what it delivered.

Do you negotiate sponsorship renewals?

We prepare the renewal case: what the property delivered, which rights went unused, and what to keep, renegotiate or cut. Your team or ours can take that into the negotiation.

Can you activate a sponsorship we already have in place?

Yes. Most clients come to us with signed properties and rights that aren't being fully used.

< every right used, every renewal backed >

Send us your sponsorship list. We'll show you what's unused.

Review my sponsorships →

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