See the software behind every program

* AGENCY OF RECORD // FIELD + EXPERIENTIAL

Experiential agency of record. One team for the whole year, not one brief at a time.

Strategy, production, staffing, sampling, tours and reporting under one contract. Your AOR keeps what worked last quarter, fixes what didn't, and answers for the results.

Talk about an AOR partnership →See how it works

WHAT AN ALWAYS-ON PROGRAM LOOKS LIKE

5,000+events executed

257,000+vetted brand ambassadors

50states, 200+ metros

24hrhuman reply on every brief

>> WHAT YOUR AOR OWNS

Every field and experiential line, under one roof.

Strategy + annual plan → A yearly field calendar built around launches, seasons and retail resets.Event production → Brief to strike for launches, pop-ups and brand events.Staffing → A 257,000+ ambassador bench, trained on your brand.Retail sampling + demos → Always-on in-store programs scheduled with retail partners.Tours + activations → Mobile tours, festivals, sports and street teams.Reporting → Every shift verified in Spark, rolled up quarterly.

>> THE FIRST 90 DAYS

How an AOR relationship starts.

DAYS 1 TO 30

Audit

Current programs, vendors, spend and reporting, mapped in one place.

DAYS 31 TO 60

Plan

The yearly field calendar, budget by quarter and the measures that matter.

DAYS 61 TO 90

Launch

First programs live under one team and one reporting standard.

EVERY QUARTER

Review

A business review: what ran, what it delivered, what changes next.

>> AOR VS. PROJECT AGENCY

Which model fits your brand?

PROJECT AGENCY AGENCY OF RECORD

BriefsOne at a time, rebid each time One calendar, planned a year out

LearningStarts over with every vendor Carried from program to program

AccountabilityPer project Across the whole year

ReportingDifferent format per vendor One standard, rolled up quarterly

SpeedOnboard a new team every time Same team, ready the next week

Account leadChanges with each project One named lead who knows the brand

A project agency is the right call for a single launch or a one-off moment. An AOR makes sense once field marketing runs all year across retail, events and tours.

>> QUESTIONS

Agency of record, answered.

What is an experiential agency of record?

An agency of record (AOR) is the one partner a brand trusts with its field and experiential marketing all year: strategy, production, staffing, sampling, tours and reporting under one contract and one team.

What's the difference between an AOR and a project agency?

A project agency is hired one brief at a time. An AOR owns the whole calendar, keeps the learning from every program, and is accountable for results across the year.

How does an AOR relationship with Ignite start?

With a 90-day onboarding: an audit of current programs and vendors, a yearly plan, and the first programs live, followed by quarterly business reviews.

Can an AOR work alongside our other agencies?

Yes. Ignite can own field and experiential while your creative, media and PR agencies keep their lanes, with one shared calendar and reporting standard.

Do you publish who you are agency of record for?

No. We keep AOR relationships confidential. We're happy to share relevant references during a scoping conversation.

>> RELATED

Sponsorship management →Event production →Spark field reporting →

< one team. one calendar. one standard >

Tell us what your year looks like. We'll show you how we'd run it.

Talk about an AOR partnership →

A REAL HUMAN REPLIES WITHIN 24 HOURS