Question 1

Do you only do strategy, or execution too?

Accepted Answer

Both — and that's the point. Our strategy hands directly to our own field teams, so the plan and the execution stay under one roof.

Question 2

What does a strategy engagement include?

Accepted Answer

Positioning and audience work, channel and market prioritization, a quarter-by-quarter activation calendar, budget allocation, and KPI/measurement design.

Question 3

How is your strategy different from a brand agency's?

Accepted Answer

We've run thousands of activations across 50 states. That field reality is the input — so the plan is executable, not aspirational.

Question 4

Can you work alongside our existing creative or media agency?

Accepted Answer

Yes. We focus on activation and field strategy and coordinate cleanly with your creative, media, and PR partners.

Question 5

How do you measure whether the strategy worked?

Accepted Answer

KPIs are defined up front and tracked in Spark, so each activation in the plan proves itself in real time.

Strategy that ends in the real world.

A strategy you can't execute is a wish with a deadline.

If you own brand or activation planning, you've probably…

Most agencies. Then us.

Brands running strategy on us.

What we run inside strategy .

Positioning & audience

Channel & market priority

Activation calendar

Budget allocation

KPI & measurement design

Execution handoff

Categories we know cold.

From brief to recap.

DIAGNOSE

POSITION

PLAN

HAND OFF

See the work behind the brief.

The planning layer above execution — built by the people who execute.

Brooklyn to Burbank. + EVERY ZIP IN BETWEEN

Ignite supports brand & activation strategy in major markets nationwide.

< Spark for strategy . >

Frequently asked.

These run great together.

Experiential Marketing

Event Staffing

Brief us on a strategy program.