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Positioning, channel strategy, and activation calendars — built by the team that has to make them real.
50
states of execution data
5K+
activations / yr informing plans
Operator
built strategy
Brief us on a strategy project →● Need it fast? Rush queue
● THE TAKE
We've run thousands of activations across 50 states. That field reality is the input to the plan — so the strategy you get is the one that actually ships.
// FOUND-YOU MOMENT
✕ Paid for a strategy deck that never got executed
✕ Watched the plan and the execution live in different agencies
✕ Guessed at which markets to enter first
✕ Had no KPIs defined until after launch
✕ Built an activation calendar with no field reality behind it
✕ Lost the thread between the brief and what shipped
We plan like operators — strategy that hands straight to the field.
Most strategy decks die on a shelf because the people who wrote them never have to execute them. We plan the way we operate. Brand and activation strategy from Ignite covers positioning, audience, channel and market prioritization, and a quarter-by-quarter activation calendar — grounded in what actually happens in-market, because we run the field every day.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
Strategy agency that never executes
✓ Plan built by the team that runs the field
Deck that dies on a shelf
✓ Calendar that hands straight to execution
Market priority by gut feel
✓ Market priority informed by 50-state data
KPIs defined after launch
✓ Measurement designed into the plan
// trusted by
Strategy and activation planning for CPG, beverage, and emerging brands.
>> STRATEGY // 06 CAPABILITIES
* 01 →
Sharpen who you're for, what you stand for, and the wedge that wins trial.
* 02 →
Where to play — retail, on-premise, festival, campus, DTC — and which markets first.
* 03 →
A quarter-by-quarter plan of activations mapped to launches, seasons, and moments.
* 04 →
Where the next dollar of activation budget actually moves trial.
* 05 →
Define the metrics up front so the program proves itself.
* 06 →
Strategy that hands directly to our field teams — no translation lost.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
Data-informed
Plans grounded in real activation data across 50 states.
KPI design
Metrics defined before launch and tracked in Spark.
Execution handoff
Strategy hands directly to Ignite field teams.
Partner coordination
Coordinates cleanly with your creative, media, and PR agencies.
// who runs this // 09 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Pet 05 Health & Wellness 06 Beauty 07 QSR & Restaurant 08 Sports & Entertainment 09 Cannabis
>> HOW THIS RUNS
01 1/4
Audit the brand, audience, markets, and the moments that drive trial.
02 2/4
Sharpen positioning and the wedge that wins.
03 3/4
Build the channel, market, and quarter-by-quarter activation calendar.
04 4/4
Strategy hands directly to field execution with KPIs in Spark.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
STATES
FEATURED CASES
// DEEP DIVE
brand activation strategy CPG go-to-market strategy field marketing strategy activation planning agency brand positioning CPG channel strategy market prioritization experiential strategy
Brand and activation strategy is the planning discipline that sits above execution: positioning, audience, channel and market prioritization, budget allocation, and the activation calendar. Ignite builds it grounded in real field data, because we run the execution every day.
Where most strategy shops hand off a deck and disappear, our plans hand directly to our own field teams — the same crews, platform, and reporting cadence — so nothing is lost in translation between the brief and what ships.
Measurement is designed in from the start through Spark, so every activation in the calendar has KPIs defined before it launches and proves itself in-market.
Best for emerging and scaling CPG brands building their go-to-market, and established brands who want their strategy and execution under one accountable roof.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · STRATEGY
Every activation in your plan ships with KPIs defined up front and measured live — so the strategy proves itself.
Tour Spark →Get a staffing quote
spark.ignite / strategy
LIVE
>> STRATEGY · LIVE OPS LAST 30 MIN
KPIs designed into the plan tracking
Live measurement per activation ready
50-state data feeding the strategy ready
One source of truth, plan to recap ready
>> TODAY · BY HOUR ↑ +14%
// faq
Do you only do strategy, or execution too? +
Both — and that's the point. Our strategy hands directly to our own field teams, so the plan and the execution stay under one roof.
What does a strategy engagement include? +
Positioning and audience work, channel and market prioritization, a quarter-by-quarter activation calendar, budget allocation, and KPI/measurement design.
How is your strategy different from a brand agency's? +
We've run thousands of activations across 50 states. That field reality is the input — so the plan is executable, not aspirational.
Can you work alongside our existing creative or media agency? +
Yes. We focus on activation and field strategy and coordinate cleanly with your creative, media, and PR partners.
How do you measure whether the strategy worked? +
KPIs are defined up front and tracked in Spark, so each activation in the plan proves itself in real time.
>> OFTEN PAIRED WITH
01 Experiential Marketing EXPLORE →04 Event Staffing EXPLORE →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Field Marketing ↗Experiential Marketing ↗Event Recap & Reporting ↗AI Management ↗Spark ↗Our Work ↗