What 150 Retail Demos a Month Looks Like Operationally
Brew Dr. needed a retail sampling partner that could support its distributors and retail accounts while growing with the brand. Ignite owns and manages the program end to end, averaging about 150 in-store demos a month.
At this volume, the program lives or dies on scheduling. Every demo has to be agreed with a store, often with input from a distributor. That takes a dedicated coordinator keeping the calendar full and handling reschedules before they turn into gaps.
Staffing is next. Each market needs a bench of ambassadors who know the product, so a sick call doesn't mean a canceled demo.
Then the shift itself: a branded sampling station, product introductions and real conversations with shoppers, positioned so trial connects to the shelf.
Reporting closes the loop. Every demo produces a recap, so distributors and the brand can see what's happening across accounts without asking.
The program started in the Pacific Northwest and is expanding into new markets. The playbook is the same in each one: schedule, staff, execute, report, through one partner accountable for all of it.
Frequently asked questions
How many retail demos does Ignite run for Brew Dr.?
About 150 in-store demos a month, starting in the Pacific Northwest and expanding into new markets.
What's the hardest part of a high-volume demo program?
Scheduling. Every demo has to be agreed with a store, and reschedules have to be handled before they become gaps.
Who manages the demo program end to end?
Ignite coordinates retail partners, schedules demos, staffs ambassadors, executes in store and reports on every demo.
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About the author
Kyle Christiansen. Founder of Ignite Productions. Kyle spent 20+ years in field marketing at Red Bull, 160over90 and Amazon before building Ignite, a veteran-owned agency that has executed 5,000+ events across all 50 states.
