CES Booth Staffing Checklist
CES spreads across the Las Vegas Convention Center and the Venetian Expo, and it draws buyers, press, investors and retailers into the same aisles. Booth staff have to read a badge in a glance and switch between a short pitch and a long technical demo.
Ten weeks out: confirm booth size and open sides, set a lead goal and define a qualified lead, and book your crew. Technical demo leads are the first roles to go.
Eight weeks out: submit staff names for exhibitor badges so no one is stuck at pickup on opening morning, and plan coverage by hall.
Four weeks out: send product training materials, write the 30-second pitch and the qualifying questions with your sales team, and schedule hands-on demo time.
Show week: GPS check-in each morning, a team lead walking the booth every hour, extra hosts at opening and keynote breaks, and leads logged live, not on paper.
After the show: export leads to your CRM within 24 hours and send the first follow-up within 48. Most of the value of a trade show is lost in slow follow-up.
Frequently asked questions
How early should I book CES booth staff?
At least ten weeks out. Technical demo leads are booked first because the same people work every major Las Vegas tech show.
What roles does a CES booth need?
Booth hosts, product specialists, technical demo leads, lead capture and a team lead on site.
How fast should I follow up on CES leads?
Export leads within 24 hours and send the first follow-up within 48 hours.
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About the author
Kyle Christiansen. Founder of Ignite Productions. Kyle spent 20+ years in field marketing at Red Bull, 160over90 and Amazon before building Ignite, a veteran-owned agency that has executed 5,000+ events across all 50 states.
