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Planning, budgeting and choosing the right field marketing format.

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Why Your First 30 Seconds at a Trade Show Matters Most

Why Your First 30 Seconds at a Trade Show Matters Most

Strategy
Oct 1, 2026
Sampling at Costco vs. Whole Foods vs. Bodegas

Sampling at Costco vs. Whole Foods vs. Bodegas

Strategy
Oct 1, 2026
The Honest Truth About Influencer-Led Activations

The Honest Truth About Influencer-Led Activations

Strategy
Oct 1, 2026
Stadium Activations: Suite, Concourse, or Plaza?

Stadium Activations: Suite, Concourse, or Plaza?

Strategy
Oct 1, 2026
Guerrilla Marketing in 2026: What Still Works

Guerrilla Marketing in 2026: What Still Works

Strategy
Oct 1, 2026
Pop-Up Strategy: When to Buy a Tent, When to Build a Set

Pop-Up Strategy: When to Buy a Tent, When to Build a Set

Strategy
Oct 1, 2026
Sampling at NASCAR: Lessons from 12 Tracks

Sampling at NASCAR: Lessons from 12 Tracks

Strategy
Oct 1, 2026
Festival Activations: A Field Guide for CPG Brands

Festival Activations: A Field Guide for CPG Brands

Strategy
Oct 1, 2026
Why Most Trade Show Booths Fail (And How to Fix Yours)

Why Most Trade Show Booths Fail (And How to Fix Yours)

Strategy
Oct 1, 2026
The Anatomy of a Sampling Activation Budget

The Anatomy of a Sampling Activation Budget

Strategy
Oct 1, 2026
Retail Co-Op & MDF Programs: The CPG Operator's Field Guide

Retail Co-Op & MDF Programs: The CPG Operator's Field Guide

Strategy
Oct 1, 2026
Agency of Record vs. Project Agency: Which Model Fits Your Brand?

Agency of Record vs. Project Agency: Which Model Fits Your Brand?

Strategy
Oct 1, 2026
How to Evaluate Your Sponsorship Portfolio Before Renewal

How to Evaluate Your Sponsorship Portfolio Before Renewal

Strategy
Oct 1, 2026
Mobile Tour vs. Pop-Up vs. Street Team: Picking the Right Format

Mobile Tour vs. Pop-Up vs. Street Team: Picking the Right Format

Strategy
Oct 1, 2026
Event Production Company vs. Event Staffing Agency: Which Do You Need?

Event Production Company vs. Event Staffing Agency: Which Do You Need?

Strategy
Oct 1, 2026
New Store Opening Marketing: Turning Foot Traffic into App Signups

New Store Opening Marketing: Turning Foot Traffic into App Signups

Strategy
Oct 1, 2026
Sampling Bread at Kroger: What 32 Events Taught Us

Sampling Bread at Kroger: What 32 Events Taught Us

Strategy
Oct 1, 2026
Silent Discos and Exit Sampling: Sponsor Activations That Work at Festivals

Silent Discos and Exit Sampling: Sponsor Activations That Work at Festivals

Strategy
Oct 1, 2026
In-Store Demo Cost: What Actually Drives the Hourly Number

In-Store Demo Cost: What Actually Drives the Hourly Number

Strategy
Oct 1, 2026
How Much Does Event Production Cost? A Line-Item Breakdown

How Much Does Event Production Cost? A Line-Item Breakdown

Strategy
Oct 1, 2026