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Email, SMS, and automated journeys that turn the leads you capture in the field into repeat buyers.
First-party
data from the field
Email + SMS
journeys
Closed-loop
to activation
Brief us on a CRM / lifecycle project →● Need it fast? Rush queue
● THE TAKE
Field marketing captures more first-party data than any ad ever will. We turn that data into journeys — so a sample becomes a subscriber becomes a repeat buyer.
// FOUND-YOU MOMENT
✕ Watched sweepstakes leads die in a spreadsheet
✕ Captured emails you never messaged
✕ Had no link between a coupon redemption and the event
✕ Run email and field marketing as separate worlds
✕ Lost first-party data you legally collected
✕ Couldn't prove activation drove repeat purchase
We close the loop — field leads into journeys that convert.
Every sampling event and sweepstakes captures leads — and most of them die in a spreadsheet. We close the loop. CRM and lifecycle marketing from Ignite syncs the first-party data your field programs capture into email and SMS journeys: welcome flows, offers, winback, and retention — so the trial you paid for turns into a repeat purchase.
>> DIFFERENCE ENGINE
// MOST AGENCIES
// IGNITE
Leads die in a spreadsheet
✓ Leads sync from Spark into journeys
Email and field run separately
✓ Closed-loop from activation to inbox
No link between coupon and event
✓ Redemption tied back to the activation
Generic blasts
✓ Segmented by market, product, behavior
// trusted by
Lifecycle programs built on first-party field data for CPG brands.
>> CRM / LIFECYCLE // 06 CAPABILITIES
* 01 →
Sweepstakes and sampling leads flow from Spark into your CRM, scored and clean.
* 02 →
Welcome, offer, nurture, winback, and retention flows built and managed.
* 03 →
Build owned audiences from real field interactions — privacy-compliant.
* 04 →
QR and code redemption tied back to the activation that drove it.
* 05 →
Segment by market, product, and behavior for relevant messaging.
* 06 →
Open, click, redemption, and repeat-purchase signal — closed-loop to the field.
>> COMPLIANCE · CERTIFICATIONS · SOPS ✓ 4-POINT STANDARD
Consent + opt-in
TCPA/CAN-SPAM-aware consent captured at point of collection.
Data handling
First-party data handling documented for legal + brand.
CRM/ESP
Works in Klaviyo, Braze, HubSpot, Salesforce, and similar.
Redemption tied to activation via Spark.
// who runs this // 09 verticals
01 CPG Beverage 02 CPG Food & Snack 03 Alcohol & Spirits 04 Pet 05 Health & Wellness 06 Beauty 07 QSR & Restaurant 08 Sports & Entertainment 09 Cannabis
>> HOW THIS RUNS
01 1/4
Leads collected in the field flow into Spark, consented and clean.
02 2/4
Scored, segmented leads pushed into your CRM/ESP.
03 3/4
Email + SMS journeys built and managed — welcome to winback.
04 4/4
Open, click, redemption, and repeat-purchase signal, closed-loop.
>> RECEIPTS
We show the work. Photos, numbers, GPS data, recaps. Real client programs across beverage, spirits, sports, telco, CPG, and retail.
See our work →Start a brief
5K+
ACTIVATIONS / YR
257K+
AMBASSADOR BENCH
50
STATES
FEATURED CASES
// DEEP DIVE
CRM lifecycle marketing email SMS marketing CPG lead nurture marketing automation sweepstakes lead capture retention marketing first-party data CPG closed-loop marketing
CRM and lifecycle marketing is the practice of turning captured leads into repeat customers through email, SMS, and automated journeys. Ignite is uniquely positioned to run it because our field programs capture first-party data every day.
Leads from sweepstakes, sampling, and activations flow from Spark into your CRM — scored, segmented, and clean — then into welcome, offer, nurture, winback, and retention flows built and managed by our team.
Coupon and QR redemption ties back to the activation that drove it, so for the first time you can connect an in-market sample to a repeat purchase — a closed loop most CPG brands have never had.
Best for CPG and beverage brands running sampling and sweepstakes who want to build owned, first-party audiences and prove that activation drives retention.
// coverage / 50.states / 80+.markets
We don't just say national — we show up in every DMA. One roster. One platform. One PO. Detroit on Tuesday, Tampa on Wednesday, doesn't matter.
80+
MARKETS
48HR
RUSH
// just a few of the major markets we run
● New York, NY ● Los Angeles, CA ● Chicago, IL ● Houston, TX ● Dallas–Fort Worth, TX ● Austin, TX ● San Antonio, TX ● Phoenix, AZ ● Philadelphia, PA ● Boston, MA ● Washington, DC ● Atlanta, GA ● Miami, FL ● Orlando, FL ● Tampa, FL ● Jacksonville, FL ● Charlotte, NC ● Raleigh–Durham, NC ● Nashville, TN ● Memphis, TN ● New Orleans, LA ● Birmingham, AL ● Louisville, KY ● Indianapolis, IN ● Columbus, OH ● Cleveland, OH ● Cincinnati, OH ● Detroit, MI ● Pittsburgh, PA ● Buffalo, NY ● Minneapolis–St. Paul, MN ● Milwaukee, WI ● Madison, WI ● St. Louis, MO ● Kansas City, MO ● Omaha, NE ● Des Moines, IA ● Oklahoma City, OK ● Tulsa, OK ● Little Rock, AR ● Denver, CO ● Colorado Springs, CO ● Salt Lake City, UT ● Boise, ID ● Albuquerque, NM ● Las Vegas, NV ● Reno, NV ● Tucson, AZ ● San Diego, CA ● Orange County, CA ● Riverside–San Bernardino, CA ● Sacramento, CA ● San Francisco, CA ● San Jose, CA ● Fresno, CA ● Portland, OR ● Seattle, WA ● Spokane, WA ● Anchorage, AK ● Honolulu, HI ● Hartford, CT ● Providence, RI ● Burlington, VT ● Portland, ME ● Manchester, NH ● Albany, NY ● Rochester, NY ● Syracuse, NY ● Richmond, VA ● Norfolk–Virginia Beach, VA ● Greensboro, NC ● Greenville, SC ● Columbia, SC ● Charleston, SC ● Savannah, GA ● Jackson, MS ● Baton Rouge, LA ● El Paso, TX ● McAllen, TX ● Corpus Christi, TX
// available in major markets
Including New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta, Miami, Las Vegas, Phoenix, Denver, and Seattle — plus 190+ surge metros.
New York/ NYLos Angeles/ CAChicago/ ILDallas-Fort Worth/ TXAtlanta/ GAMiami/ FLLas Vegas/ NVPhoenix/ AZDenver/ COSeattle/ WA
● LIVE · CRM / LIFECYCLE
Field leads flow straight from Spark into your CRM — consented, scored, and tied to the activation that captured them.
Tour Spark →Get a staffing quote
spark.ignite / crm-/-lifecycle
LIVE
>> CRM / LIFECYCLE · LIVE OPS LAST 30 MIN
Leads synced from field to CRM live tracking
Consent captured at point of collection ready
Redemption tied to activation ready
Closed-loop from sample to repeat buy ready
>> TODAY · BY HOUR ↑ +14%
// faq
Do you build and manage the journeys, or just hand over data? +
Both. We sync the data and build/manage the email and SMS journeys — welcome, offer, nurture, winback, and retention.
What platforms do you work in? +
We work in your existing CRM/ESP (Klaviyo, Braze, HubSpot, Salesforce, and similar) or help you select one.
How does field data get into the CRM? +
Leads captured in Spark at sampling and sweepstakes flow into your CRM, scored and segmented, in real time.
Is lead capture privacy-compliant? +
Yes. Consent and opt-in are captured at the point of collection, and data handling is documented for your legal team.
Can you tie a coupon redemption to a specific event? +
Yes. QR and code redemption is tied back to the activation that drove it, closing the loop from field to purchase.
>> OFTEN PAIRED WITH
01 Experiential Marketing EXPLORE →04 Event Staffing EXPLORE →
>> READY WHEN YOU ARE
Send the brief. We'll come back with crew, compliance, and a line-item quote inside 48 hours.
Request a quote →● Request staff now
rush turnaround
states staffed
ambassador bench
VETERAN
owned
// QUICK BRIEF WHAT WE NEED
01 Goal of the program
02 Markets in scope
03 Window + lead time
04 Budget range
05 Distributor / retailer notes (if any)
QUOTE BACK IN 48 HOURS
// FREQUENTLY PAIRED WITH
Field Marketing ↗Experiential Marketing ↗Event Recap & Reporting ↗AI Management ↗Spark ↗Our Work ↗