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257,000+ vetted brand ambassadors

The roster that shows up.

A veteran-owned brand ambassador agency with 257,000+ vetted ambassadors in all 50 states — recruited, trained, briefed, and proven on shift with GPS + photo. One partner, every market.

Ignite Productions is a veteran-owned brand ambassador agency running programs nationwide, with 257,000+ vetted brand ambassadors in all 50 states and 5,000+ events executed.

Request a quote →See how it works

257,000+

vetted ambassadors

50

states + DC

Veteran

owned · CPG-built

ignite / roster / deploying

● LIVE

JM

James M. ✓ VETTED

Sampling Captain · Austin, TX

TIPS

AR

Ana R. ✓ VETTED

Demo Specialist · Phoenix, AZ

Food Handler

DT

Devon T. ✓ VETTED

Street Team Lead · Chicago, IL

Guerrilla

KS

Kiara S. ✓ VETTED

Trade Show Host · Las Vegas, NV

Lead Capture

MB

Marcus B. ✓ VETTED

Festival Ambassador · Atlanta, GA

Tour-ready

BRIEFED · BADGED · ON SHIFT 50-STATE BENCH

RECRUITED◆ BACKGROUND-CHECKED◆ TRAINED◆ BRAND-BRIEFED◆ GPS CLOCK-IN◆ PHOTO-VERIFIED◆ SAME-DAY RECAP◆ 50-STATE COVERAGE◆ RECRUITED◆ BACKGROUND-CHECKED◆ TRAINED◆ BRAND-BRIEFED◆ GPS CLOCK-IN◆ PHOTO-VERIFIED◆ SAME-DAY RECAP◆ 50-STATE COVERAGE◆

// THE SHORT ANSWER

What is a brand ambassador agency?

A brand ambassador agency recruits, vets, trains, schedules, and manages the people who represent a brand in the field — at sampling programs, retail demos, festivals, trade shows, and activations. Ignite Productions runs the full cycle, from staffing through real-time reporting, with 257,000+ vetted ambassadors across all 50 states. We're veteran-owned and CPG-built, so the people repping your brand are briefed on the product and the conversion goal — not handed a script to read off their phone.

// HOW THE BENCH IS BUILT

Not a sign-up. A vetting funnel.

Marketplace apps hand you whoever taps "accept." We filter the network down to the people who actually show up and represent — then brief and badge them for your brand.

Applications

Open pipeline, every market

7,400

Screened

ID, background, references

4,600

Vetted

Interviewed + role-matched

2,500

Trained

Brand brief + certs (TIPS/RBS/Food)

1,550

Deployed

Badged, on shift, GPS-verified

890

※ Illustrative funnel — only fully vetted, briefed ambassadors get badged onto your program.

// MANAGED BENCH vs. MARKETPLACE

Booked, not gambled.

A STAFFING MARKETPLACE

✕ Whoever taps accept gets the shift

✕ No training, no brand brief

✕ No-shows are your problem

✕ "Trust me, it went fine" reporting

✕ A different vendor in every market

IGNITE — MANAGED AGENCY

✓ Role-matched, vetted ambassadors

✓ Briefed + trained on your brand

✓ A bench deep enough to cover call-outs

✓ GPS + photo-verified, same-day recap

✓ One partner across all 50 states

// FROM BRIEF TO RECAP

How it runs.

01

Brief

A 30-min call: brand, markets, dates, the conversion goal. We ballpark coverage and budget.

02

Match

We pull role-matched ambassadors from the 50-state bench — certs, language, experience to fit.

03

Train

Every ambassador is briefed on your product, the ask, and the rules of the room before they arrive.

04

Deploy

Badged and on shift, GPS clock-in, photos uploaded live to Spark.

05

Report

Same-day recap — who, where, counts, photos — not a deck three weeks later.

LIVE · AMBASSADOR NETWORK

Every shift, verified.

Spark is our proprietary field platform. GPS-verified clock-in, photo capture, and a same-day recap on every ambassador, every shift — the accountability layer most agencies just don't have.

Explore Spark →Get a staffing quote

spark.ignite / ambassador-network

Shifts logged today LIVE

3,186

GPS

clock-in / out

Photo

capture on site

Same-day

recap delivered

Live

market dashboard

// QUESTIONS BUYERS ASK

Straight answers.

What does a brand ambassador agency do? +

It recruits, vets, trains, schedules, and manages the people who represent a brand in the field — sampling, demos, festivals, trade shows, activations. Ignite runs the full cycle through real-time reporting, in all 50 states.

How many brand ambassadors does Ignite have? +

How fast can you staff a program? +

Do you train and brief the ambassadors? +

How do I know the ambassadors actually showed up? +

Are you a nationwide brand ambassador agency? +

// PUT THE ROSTER TO WORK

Tell us the markets. We'll bring the team.

Request a quote. We'll scope coverage, timing, and budget — and have briefed ambassadors ready to deploy.

Request a quote →Event staffing

Pairs with Bilingual BAs · BA Management · Product Sampling

Frequently asked questions

What does a brand ambassador agency do?

A brand ambassador agency recruits, vets, trains, schedules, and manages the people who represent a brand in the field — at sampling programs, retail demos, festivals, trade shows, and activations. Ignite handles the full cycle, from staffing through real-time reporting, across all 50 states.

How many brand ambassadors does Ignite have?

Ignite maintains a vetted network of 257,000+ brand ambassadors across all 50 states, so programs can scale from a single market to a national rollout.

How fast can you staff a program?

For most markets we can staff and brief a program within days. A 30-minute scoping call gives us what we need to ballpark timing, coverage, and budget.

Do you train and brief the ambassadors?

Yes. Every ambassador is briefed and trained on your brand, the activation goal, and the conversion ask — not handed a script to read off their phone.

How do I know the ambassadors actually showed up?

Our proprietary platform, Spark, provides GPS-verified clock-in, photo uploads, and real-time reporting, so you see each shift as it happens — not three weeks later in a recap deck.

What types of brands do you staff for?

CPG, beverage, alcohol & spirits, food & snack, tech, sports & entertainment, lifestyle, and more. We're veteran-owned and CPG-built, with experience across regulated categories.

Are you a nationwide brand ambassador agency?

Yes. Ignite staffs brand ambassadors in all 50 states from a single vetted national network, so a brand gets one consistent partner instead of a different local vendor in every market.