AUSTIN CITY LIMITSOCTOBERAUSTIN

Austin City Limits brand activation staffing.

ACL fills Zilker Park two weekends in a row. Liquid Death has run there with Ignite crews, and the play is simple: cold product in the crowd's hands, a footprint people stop at, and counts logged live.

WHEREZilker Park, Austin, across two weekends
TYPICAL TIMINGOctober
TYPEMusic festival
PROJECT INQUIRYLIVE · AVG REPLY 4H

Get a Austin City Limits staffing quote

Just the basics: what you're launching, where and roughly when. No long forms. No qualification gauntlet.

Response
< 24 hours
Coverage
All 50 states
Owned
Veteran-owned · VOSB
>> FESTIVAL PROOF
Breakaway // 12 festivalsLiquid Death // ACLDUDE Wipes // Super Bowl257,000+ vetted ambassadors5,000+ events
>> WHAT WE RUN AT AUSTIN CITY LIMITS

Three plays that work at Austin City Limits.

01 // SAMPLING FOOTPRINTS

Sampling footprints

Branded tents and sampling stations inside the park, staffed by crews trained on the product and the pour rules.

02 // ROAMING CREWS

Roaming crews

Ambassadors working the paths between stages with cold product and a quick pitch.

03 // EXIT MOMENTS

Exit moments

Teams at the gates as the crowd leaves, the last brand they see before the walk home.

>> ON THE GROUND

What changes at Austin City Limits.

Two weekends in October heat. Texas alcohol sampling needs TABC-aware staff, and Zilker rules shape what can be handed out where.

Every Austin City Limits crew gets the same brief, the same run of show and a team lead on site. Ambassadors check in with GPS at the start of every shift, log counts and photos as they go, and the recap is ready within hours, not weeks after the festival ends.

Brand ambassadorsSampling crewsHosts + check-inLine managementTeam leadsSpark reporting
>> WHO'S IN THE CROWD

Who you're reaching at Austin City Limits.

ACL draws a broad crowd, from Austin locals to fans who fly in for the lineup, across all ages. It is a park festival, so people walk a lot and stay all day. Cold product, shade and a quick, friendly pitch win, which is why sampling footprints and roaming crews both work well here.

>> BOOKING TIMELINE

Book about 10 weeks out for Austin City Limits.

10 WEEKS OUT

Book the crew

Lock casting, lodging and credentials before the festival fills.

6 WEEKS OUT

Footprint plan

Roles, shifts and the run of show set per zone and per day.

2 WEEKS OUT

Brand training

Crews trained on the product, the pitch and the pour or sampling rules.

FESTIVAL DAYS

On the ground

GPS check-in each day, team lead on site, counts and photos logged live.

NIGHTLY

Recap

A Spark recap within hours of the last shift, every day of the festival.

>> QUESTIONS

Austin City Limits staffing, answered.

Do you staff brand activations at Austin City Limits?

Yes. Ignite has staffed brand activations at Austin City Limits. We provide brand ambassadors, sampling crews, hosts and team leads for sponsor footprints, brand houses and off-site events, with every shift GPS-verified in Spark.

How far ahead should we book Austin City Limits staff?

Book about 10 weeks out. Crews, lodging and credentials for Austin City Limits go fast, and the best local ambassadors book with brands they already know.

What roles do you staff at Austin City Limits?

Sampling footprints, Roaming crews, Exit moments, plus registration, line management and team leads who run the floor.

What should we know about Austin City Limits logistics?

Two weekends in October heat. Texas alcohol sampling needs TABC-aware staff, and Zilker rules shape what can be handed out where.

Has Ignite worked ACL before?

Yes. We have staffed Liquid Death at Austin City Limits, with sampling crews inside Zilker Park.

Do you staff both ACL weekends?

Yes, with the same brief and recap format for each weekend so you can compare them.

How do we see what happened at Austin City Limits?

Spark logs every shift with GPS check-ins, live sample counts, photos and leads, then builds a recap within hours of the last shift.

< austin city limits books early. so do the good crews >

Lock your Austin City Limits crew before the festival fills.