Festivals are the densest brand moments of the year. Ignite staffs brand houses, sampling footprints, sponsor activations and off-site events with local crews, a team lead on site and every shift GPS-verified in Spark.
We have staffed Breakaway across 12 festivals, Liquid Death at Austin City Limits and DUDE Wipes at the Super Bowl. 257,000+ vetted ambassadors nationwide.
SXSW turns downtown Austin into one long brand activation. Every bar, patio and parking lot becomes a house, a lounge or a sampling zone, and the crowd is tech, media and music people who will tell everyone what they tried.
Where: Downtown Austin, the Austin Convention Center and venues along Sixth Street and Rainey Street
Coachella is two weekends of desert heat, influencer cameras and the highest-design brand footprints of the festival year. Every activation gets photographed, so the crew has to look and run the part.
Where: Empire Polo Club, Indio, across two weekends
ACL fills Zilker Park two weekends in a row. Liquid Death has run there with Ignite crews, and the play is simple: cold product in the crowd's hands, a footprint people stop at, and counts logged live.
Where: Zilker Park, Austin, across two weekends
Lollapalooza puts a huge crowd in Grant Park for four days, right in the middle of downtown Chicago. The festival is inside the fence, but the brand moment starts on Michigan Avenue and the train platforms.
Where: Grant Park, Chicago
Bonnaroo is a camping festival, so the crowd lives on site for days. Brands that win here run campground activations, morning moments and practical giveaways, not just stage-side tents.
Where: The Farm, Manchester, Tennessee
EDC runs from dusk until sunrise at the Las Vegas Motor Speedway. It is a night shift festival, and the crowd is in it for the full experience, so activations have to be bright, loud and easy to join in the dark.
Where: Las Vegas Motor Speedway
Ultra anchors Miami Music Week, when the whole city fills with parties, pool events and brand moments. The crowd is international and bilingual, and so are our Miami crews.
Where: Bayfront Park, downtown Miami, during Miami Music Week
Outside Lands is as much about food and drink as music. Brands with a taste story do well here, and the crowd is Bay Area, tech-heavy and happy to try something new.
Where: Golden Gate Park, San Francisco
Breakaway is a festival series, not a single weekend. Ignite staffed and ran Jimmy John's Club Sandwich silent disco and hiyo exit sampling across 12 Breakaway festivals, with one standard at every stop.
Where: A touring festival series across 12 markets
F1 race weekends bring some of the highest-spending crowds of the year to Las Vegas, Miami and Austin. Brand moments run inside the circuit, in hospitality suites and all over the host city.
Where: The Las Vegas Strip circuit, Miami International Autodrome and Circuit of the Americas
Super Bowl week is the biggest brand week in American sports, and most of it happens outside the stadium. DUDE Wipes ran a Super Bowl activation with Ignite. The game is Sunday, but the brand week starts days earlier.
Where: The host city, from the fan experience to sponsor parties
Art Basel week turns Miami into a design-forward brand stage. The crowd is collectors, creatives and press, and activations need polish, taste and hosts who can talk to anyone.
Where: The Miami Beach Convention Center and satellite fairs and parties across Miami
Lock casting, lodging and credentials before the festival fills.
Roles, shifts and the run of show set per zone and per day.
Crews trained on the product, the pitch and the pour or sampling rules.
GPS check-in each day, team lead on site, counts and photos logged live.
A Spark recap within hours of the last shift, every day of the festival.
SXSW, Coachella, Austin City Limits, Lollapalooza, Bonnaroo, EDC Las Vegas, Ultra Music Festival, Outside Lands, Breakaway Music Festival, Formula 1 race weekends, Super Bowl week, Art Basel Miami Beach, plus regional festivals and sponsor activations year round.
Book about 10 weeks out. Crews, lodging and credentials go fast, and the best local ambassadors book early with brands they already know.
Brand ambassadors, sampling crews, hosts and check-in, line management, team leads, plus Spark reporting on every shift.
Spark logs every shift with GPS check-ins, live sample counts, photos and leads, then builds a recap within hours of the last shift.
staffing@igniteproductions.co · 775.406.0435