Super Bowl week brand activation staffing.
Super Bowl week is the biggest brand week in American sports, and most of it happens outside the stadium. DUDE Wipes ran a Super Bowl activation with Ignite. The game is Sunday, but the brand week starts days earlier.
Get a Super Bowl week staffing quote
Just the basics: what you're launching, where and roughly when. No long forms. No qualification gauntlet.
- Response
- < 24 hours
- Coverage
- All 50 states
- Owned
- Veteran-owned · VOSB
Three plays that work at Super Bowl week.
Fan experience activations
Crews for sponsor footprints at the official fan experience and around the host city.
Sponsor parties
Check-in, VIP hosts and hospitality for brand-hosted events all week.
Street teams + sampling
Crews in the busiest corridors of the host city in the days before the game.
What changes at Super Bowl week.
The host city changes every year, and so do the rules. We cast local crews where we can and plan credentials and permits early.
Every Super Bowl week crew gets the same brief, the same run of show and a team lead on site. Ambassadors check in with GPS at the start of every shift, log counts and photos as they go, and the recap is ready within hours, not weeks after the festival ends.
Who you're reaching at Super Bowl week.
Super Bowl week brings fans, media, sponsors and celebrities to one city for a week. Most of the brand action is outside the stadium: the fan experience, parties, media row and city streets. Crews need to run polished events and high-energy street moments in the same week.
Book about 10 weeks out for Super Bowl week.
Book the crew
Lock casting, lodging and credentials before the festival fills.
Footprint plan
Roles, shifts and the run of show set per zone and per day.
Brand training
Crews trained on the product, the pitch and the pour or sampling rules.
On the ground
GPS check-in each day, team lead on site, counts and photos logged live.
Recap
A Spark recap within hours of the last shift, every day of the festival.
Super Bowl week staffing, answered.
Do you staff brand activations at Super Bowl week?
Yes. Ignite has staffed brand activations at Super Bowl week. We provide brand ambassadors, sampling crews, hosts and team leads for sponsor footprints, brand houses and off-site events, with every shift GPS-verified in Spark.
How far ahead should we book Super Bowl week staff?
Book about 10 weeks out. Crews, lodging and credentials for Super Bowl week go fast, and the best local ambassadors book with brands they already know.
What roles do you staff at Super Bowl week?
Fan experience activations, Sponsor parties, Street teams + sampling, plus registration, line management and team leads who run the floor.
What should we know about Super Bowl week logistics?
The host city changes every year, and so do the rules. We cast local crews where we can and plan credentials and permits early.
Has Ignite staffed Super Bowl week?
Yes. DUDE Wipes ran a Super Bowl activation with Ignite.
Do you staff sponsor parties during Super Bowl week?
Yes. Check-in, VIP hosts and hospitality for brand-hosted events throughout the week.
How do we see what happened at Super Bowl week?
Spark logs every shift with GPS check-ins, live sample counts, photos and leads, then builds a recap within hours of the last shift.